“Category blurring is becoming more commonplace within the drinks sector as brands seek to utilise positive attributes from outside their immediate categories. Energy drinks brands are already putting greater emphasis on the water aspect of their drinks in a bid to distance themselves from the more negative perceptions that pervade the category. However, this is likely to be met by water brands adding greater functionality to their drinks as they ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Brand Leaders – What You Need to Know
Brand Usage
Brand Trust and Quality
Innovative Brands
Price, Cost and Value
Brand Preference and Differentiation
Brand Satisfaction and Recommendation
Brand Personality – What You Need to Know
Taste and Refreshment
Premium Brands
Premium Boosting Brand Activity
Tradition, Heritage and Authenticity
Social Responsibility
Ethical Brand Activity
Opportunities and Threats – What You Need to Know
Reformulation of Drinks
Adding Functionality to Drinks
Changing the Image of Energy Drinks Brands
Capitalising on the Reduced Alcohol Trend
Bottled Waters Extending Reach
Drinks Promotional Activity – What You Need to Know
Adspend in the Drinks Sector
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Brands Covered
30th August 2018
“Ethical waters have hit the mainstream. However, with more and more activity centred on alleviating the plastic issue from non-eco-friendly specialists, the likes of Just Water and CanO may need to prove their worth beyond the environment.”
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