Table of Contents
Executive Summary
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- The market
- Rising internet use among older females
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- Figure 1: Devices used to access the internet in the last three months, June 2013-April 2017
- Instagram and Snapchat see highest growth
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- Figure 2: Social and media networks used, March 2017
- Companies and brands
- Growing use of artificial intelligence
- Experiential retail
- The consumer
- 83% prefer to browse with no staff
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- Figure 3: Agreement with attitudes towards shopping for fashion, June 2017
- Digital screens wanted across all age groups
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- Figure 4: What consumers would like to see in their ideal store, June 2017
- High demand for more precise deliveries
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- Figure 5: What innovations consumers would be interested in when shopping online, June 2017
- Young women desire smartwatches
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- Figure 6: Ownership of wearable technology June 2017
- Health and fitness is seen as main use
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- Figure 7: Interest in uses of wearable technology, June 2017
- What we think
Issues and Insights
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- The rise of automation in fashion retail
- The facts
- The implications
- What in-store and online shopping innovations are consumers most interested in?
- The facts
- The implications
- What is driving growth in the wearable technology market?
- The facts
- The implications
The Market and Companies – What You Need to Know
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- Rising internet use among older females
- Instagram and Snapchat see highest growth
- People only use a few apps regularly
- Growing use of artificial intelligence
- Experiential retail
- Farfetch: Store of the Future case study
Market Drivers
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- Smartphone usage on the rise
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- Figure 8: Devices used to access the internet in the last three months, June 2013-April 2017
- Rising internet use among older females
- Instagram and Snapchat see highest growth
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- Figure 9: Social and media networks used, March 2017
- People only use a few apps regularly
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- Figure 10: Repertoire of apps used regularly, July 2016
- Decline in young Millennials
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- Figure 11: Trends in the age structure of the UK population, 2012-22
Launch Activity and Innovation
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- Artificial intelligence
- Chatbots
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- Figure 12: Very Assistant, 2016
- Amazon introduces Echo Look
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- Figure 13: Amazon’s Echo Look camera, 2017
- Stayhard uses cloud-based software to predict behaviour
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- Figure 14: Stayhard Instagram shop, 2017
- Experiential retail
- Wellness and sports
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- Figure 15: Simulated outdoor running at the Nike Soho store, 2016
- Topshop virtual reality slide
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- Figure 16: Topshop virtual reality slide, oxford Circus, summer 2017
- Personalisation
- Charlotte Tilbury virtual mirror
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- Figure 17: Charlotte Tilbury’s Beauty Wonderland, Westfield Shepherd’s Bush, 2016
- 3D knitting
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- Figure 18: Ministry of Supply knitwear printing, 2017
- Figure 19: Adidas Knit for You pop-up store in Berlin, 2017
- Social media
- Visual search
- Social commerce
- Farfetch: Store of the Future case study
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- Figure 20: Farfetch Store of the Future, 2017
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- Figure 21: Farfetch Store of the Future, 2017
- Figure 22: Farfetch Store of the Future, 2017
The Consumer – What You Need to Know
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- 83% prefer to browse with no staff
- Millennials open to self-service tills
- Digital screens wanted across all age groups
- Millennials keen on image search technology
- High demand for more precise deliveries
- Young women desire smartwatches
- Health and fitness is seen as main use
- Importance of stylish wearable tech
Attitudes towards Shopping for Fashion
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- 83% prefer to browse with no staff
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- Figure 23: Agreement with attitudes towards shopping for fashion, June 2017
- Millennials open to self-service tills
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- Figure 24: Agreement with statements about paying at manned tills or self-service tills, by age group, June 2017
- Online customer service
Interest in In-store Shopping Innovations
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- Digital screens wanted across all age groups
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- Figure 25: What consumers would like to see in their ideal store, June 2017
- Men more interested in touchscreen mirrors than women
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- Figure 26: Consumers that would like to see fitting rooms with touchscreen mirrors in-store by age and gender, June 2017
- Millennials keen on image search technology
Interest in Online Shopping Innovations
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- High demand for more precise deliveries
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- Figure 27: What innovations consumers would be interested in when shopping online, June 2017
- Young men drawn to use of VR
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- Figure 28: Interest in innovations when shopping online, by age group, June 2017
- Under-35s want more transparency about how clothes are made
Wearable Technology Ownership
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- Fitness bands have highest ownership
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- Figure 29: Ownership of wearable technology, June 2017
- While ownership peaks among men, young women desire smartwatches
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- Figure 30: Ownership of fitness bands and smartwatches, by age group, June 2017
- Footwear with wearable tech is most desired item
Interest in Wearable Technology
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- Health and fitness is seen as main use
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- Figure 31: Interest in uses of wearable technology, June 2017
- Importance of stylish wearable tech
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
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