Table of Contents
Introduction and Abbreviations
Executive Summary
Market Overview
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- Figure 1: Users of vitamins, cod liver oil and other supplements, 1995-98
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Market Size and Trends
Market Segmentation
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- Figure 2: UK retail sales of functional foods, by category, 1996 and 1998
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The Supply Structure
Advertising and Promotion
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- Figure 3: Main monitored media advertising expenditure on food categories with a functional element, by category, 1994-98
- Figure 4: Main monitored media advertising expenditure on functional foods, by brand, 1994-98
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Distribution
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- Figure 5: UK retail sales of key categories through grocery multiples, by category, 1998
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The Consumer
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- Figure 6: Health issues of concern to consumers, September 1998
- Figure 7: Health issues of concern to consumers, by demographic sub-group, September 1998
- Figure 8: Other health issues of concern to consumers, by demographic sub-group, September 1998
- Figure 9: Action taken relating to personal health, September 1998
- Figure 10: Action taken relating to personal health, by demographic sub-group, September 1998
- Figure 11: Dietary action taken relating to personal health, by demographic sub-group, September 1998
- Figure 12: Agreement or disagreement with the statement, by demographic sub-group, September 1998
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The Future
Forecast
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- Figure 13: The impact of socio-demographic changes on the potential consumer base, 1998-2003
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