Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
-
-
- Figure 1: Indexed UK retail value sales of relevant convenience food products, at current prices, 1993-98
- Figure 2: Trends and projections in the age structure of the UK population, 1994-2003
- Figure 3: Trends in the number and size of UK households, and number of SPHs, 1990-2003
-
Market Size and Trends
-
-
- Figure 5: UK retail sales of cheese in the UK, by type, 1994-98
-
Market Segmentation
-
-
- Figure 6: UK retail sales of Cheddar, by value, 1994-99
- Figure 7: UK retail sales of hard territorial cheeses, 1994-99
- Figure 8: UK retail sales of natural soft spreading cheese, by value, 1994-99
- Figure 9: UK retail sales of processed cheese, by value, 1994-99
- Figure 10: UK retail sales of continental cheeses, by value, 1994-99
- Figure 11: UK retail sales of pick 'n' mix cheese, by value, 1994-99
- Figure 12: Indexed trends in UK retail sales of Cheddar, territorials and natural soft cheese, by value, at current prices, 1994-99
- Figure 13: Indexed trends in UK retail sales of processed and continental cheeses, by value, at current prices, 1994-99
-
The Supply Structure
-
-
- Figure 14: Manufacturer/brand shares in the UK pre-packed hard cheese sector, 1995 and 1998
- Figure 15: Brand shares in the UK pre-packed processed cheese sector, 1995 and 1998
-
Advertising and Promotion
-
-
- Figure 16: Main monitored media advertising expenditure on cheese, at current prices, 1994-99
- Figure 17: Main monitored media advertising expenditure on cheese, by major brand, 1994-98
-
Distribution
-
-
- Figure 18: UK retail sales of cheese, by outlet type, 1995 and 1998
-
The Consumer
-
-
- Figure 19: Trends in the percentage of housewives serving cheese, 1985-98
- Figure 20: Household penetration of natural cheese, by weight of usage, 1991-96
- Figure 21: Heavy and medium usage of natural cheese, by demographic sub-group, 1996 and 1998
- Figure 22: Household penetration of packeted cheese and cheese spread, by weight of usage, 1991-98
- Figure 23: Heavy and medium usage of packeted cheese and cheese spread, by demographic sub-group, 1996 and 1998
- Figure 24: Penetration of Brie, Camembert and cottage cheese, by TGI PRIZM profile, 1998
- Figure 25: Penetration of Stilton and Danish Blue, by TGI PRIZM profile, 1998
- Figure 26: Penetration of Lancashire, Leicester and Cheshire, by TGI PRIZM profile, 1998
- Figure 27: Penetration of Wensleydale and Double Gloucester, by TGI PRIZM profile, 1998
- Figure 28: Indexed penetration of English Cheddar and Edam, by TGI PRIZM profile, 1998
- Figure 29: Penetration of Irish, Scottish and Canadian Cheddar, by TGI PRIZM profile, 1998
-
The Future
Forecast
Apendix - PRIZM Profiles
Back to top