Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
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- PDI, consumer expenditure, and savings ratio, 1995-2000
- Workforce in employment in the UK, by gender and unemployment levels, 1995-2000
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Market Size and Segmentation
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- UK sales of mobile phone handsets, 1995-2000
- Segmentation of the mobile phone market, by type of package, 1997 and 1999
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The Supply Structure
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- Mobile phone handset brand shares, by volume, 1995-99
- Active mobile phone users, 1990-2000
- Mobile phone users, by network provider, 1997-99
- Number of mobile phone users, by network and package, 1995-99
- Proportion of mobile phone users, by network and package, 1996-99
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Advertising and Promotion
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- Main monitored media advertising expenditure on mobile phone hardware, 1995-99
- Main monitored media advertising expenditure on mobile phone hardware, by brand, 1999
- Main monitored media advertising expenditure, by network operator, 1995-99
- Main monitored media advertising expenditure, by leading retailer, 1995-99
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Distribution
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- Major specialist mobile phone retailers in the UK, by number of outlets, 1997 and 1999
- Retail volume sales of mobile phones, by outlet type, 1995-99
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The Consumer
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- Mobile phone penetration in the UK, by socio-demographic breakdown, September 1997 and February 2000
- Membership of mobile phone networks, subscription versus pre-pay, February 2000
- Membership of mobile phone networks, by demographic sub-group, penetration and profile, February 2000
- Attitudes towards mobile phones, toplines, January 1998 and February 2000
- Attitudes towards mobile phones, by network provider, February 2000
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The Future
Forecast
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- Forecast UK retail sales of mobile phone handsets, 2000-2004
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