Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- Abbreviations
Summary of Key Report Findings
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- Growth in ethical consumer movement
- Long-term growth in overseas holiday market
- Ethical holiday choices increasing
- Industry initiatives
- The consumer
- The future
Market Factors
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- Ethical consumerism showing strong signs of growth
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- Sales volume of the ethical market, 1999-2001
- Fair trade
- Eco-labelling
- The economy and consumer confidence
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- GDP and PDI at 1998 prices and the savings ratio, 1998-2006
- Trends in socio-economic groups
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- UK population, by socio-economic group, 1998-2006
- The holiday market
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- Domestic and overseas holidays and expenditure, 1998-2003
- Outbound holiday visits, by area visited, 1999-2002
- Pollution tax could lead to increased airfares
- Putting sustainability on the agenda
Ethical Tourism
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- Transport
- Accommodation
- Type of holiday
- Walking and trekking holidays
- Eco-tourism
- Community tourism and fair trade
- Volunteering
- Winter sports
Industry Initiatives
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- Renewable energy
- Tour Operators’ Initiative (TOI)
- The Travel Foundation
- British Airways Tourism for Tomorrow awards
- International Hotel Environment Initiative (IHEI)
The Supply Structure
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- Corporate social responsibility
- ATG
- British Airways
- Dragoman
- Earthwatch Institute
- Exodus Travel Ltd
- Responsibletravel.com
- Sunvil Discovery
- Tribes Travel
- Tourism Concern
- The Adventure Company
The Consumer
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- What makes a holiday enjoyable
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- Important factors for an enjoyable holiday, 2001 and 2003
- Demographic analysis of what makes an enjoyable holiday
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- Top factors towards a good holiday, by demographic sub-group, July 2003
- Top factors towards a good holiday, by region, ACORN categories and household size, July 2003
- Top factors towards a good holiday, by lifestage, Mintel's Special Groups and media categories, July 2003
- Next most popular factors towards a good holiday, by demographic sub-group, July 2003
- Next most popular factors towards a good holiday, by region, ACORN categories and household size, July 2003
- Next most popular factors towards a good holiday, by lifestage, Mintel's Special Groups and media categories, July 2003
- Attitudes towards ethical issues and holidaymaking
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- Attitudes towards holidaymaking and ethical issues, 2001 and 2003
Consumer Attitudes and Typologies
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- Demographic analysis of attitudes towards ethical holidays
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- Top attitudes towards ethical holidays, by demographic sub-group, July 2003
- Most popular attitudinal statements, by region, ACORN categories and household size, July 2003
- Most popular attitudinal statements, by lifestage, Mintel's Special Groups and media categories, July 2003
- Next popular attitudes towards ethical holidays, by demographic sub-group, July 2003
- Next most popular attitudinal statements, by region, ACORN categories and household size, July 2003
- Next most popular attitudinal statements, by lifestage, Mintel's Special Groups and media categories, July 2003
- Least popular attitudes towards ethical holidays, by demographic sub-group, July 2003
- Least popular attitudinal statements, by region, ACORN categories and household size, July 2003
- Least popular attitudinal statements, by lifestage, Mintel's Special Groups and media categories, July 2003
- Ethical tourism typologies
- Ethical tourists (16% of sample)
- Conscientious (21% of sample)
- Unethical holidaymakers (20% of sample)
- Apathetic (43% of sample)
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- Ethical tourism typologies, by demographic sub-group, July 2003
- Ethical tourism typologies, by region, ACORN categories and presence of children, July 2003
- Ethical tourism typologies, by lifestage, Mintel’s Special Groups and media categories, July 2003
- Ethical tourism typologoies, by what makes a holiday enjoyable, July 2003
- Top 5 important factors for ethical tourism typologies
The Future
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- Ever expanding industry
- Improved corporate behaviour
- Consumers
Forecast
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- Scenario 1
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- Forecast of ethical tourism attitudinal typologies, scenario 1, 2003-07
- Scenario 2
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- Forecast of ethical tourism attitudinal typologies, scenario 2, 2003-07
- Scenario 3
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- Forecast of ethical tourism attitudinal typologies, scenario 3, 2003-07
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