Table of Contents
Overview
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- What you need to know
- Definition
Executive Summary
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- The issues
- Sales remain at just under $5 billion
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- Figure 1: Total US sales and fan chart forecast of frozen snacks, at current prices, 2010-20
- Snack competition from foodservice
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- Figure 2: Food sales at home and away from home, January 2003-December 2016
- Growth of grazing
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- Figure 3: Daily snacking frequency, by generation, March 2017
- Number of households with children continues to shrink
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- Figure 4: Households, by presence of own children, 2006-16
- The opportunities
- Hispanic consumers likely to turn to trusted brands
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- Figure 5: Purchase factors, by Hispanic origin, February 2017
- Potential among growing Hispanic, Asian demographics
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- Figure 6: Population by race and Hispanic origin, in millions, 2012-22
- Shifting notions of convenience bring new demands – and opportunities
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- Figure 7: Purchase factors, February 2017
- What it means
The Market – What You Need to Know
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- Frozen snack sales remain largely frozen
- Value options stealing share from brands
- Restaurants add snackable options
- Competition strong in the snacking space
Market Size and Forecast
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- Historic and projected sales performance
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- Figure 8: Total US sales and fan chart forecast of frozen snacks, at current prices, 2010-20
- Figure 9: Total US sales and forecast of frozen snacks, at current prices, 2011-21
Market Breakdown
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- Frozen snack segments largely stagnant
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- Figure 10: Sales of frozen snacks, by segment, current year, 2011-21
- Consumer attention shifts to other channels
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- Figure 11: Total US retail sales of frozen snacks, by channel, at current prices, 2011-16
Market Perspective
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- Diversity of snack options impact frozen
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- Figure 12: Total US sales of various snack categories, at current prices, 2010-15
- Foodservice operators focus on snack opportunities
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- Figure 13: Food sales at home and away from home, January 2003-December 2016
Market Factors
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- Grazing grows
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- Figure 14: Daily snacking frequency, by generation, March 2017
- Households with children more likely to consume frozen snacks
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- Figure 15: Households, by presence of own children, 2006-16
Key Players – What You Need to Know
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- Few success stories in a category steeped in stagnation
- Free-from rings
- Food truck appeal doesn’t transcend to frozen
- Genetic modification labels appear
Company and Brand Sales of Frozen Snacks
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- Pockets of brand growth in a largely stagnant category
- Sales of frozen snacks by company
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- Figure 16: MULO sales of frozen snacks, by leading companies, rolling 52 weeks 2015 and 2016
What’s Working?
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- Flavorful, free-from
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- Figure 17: Frozen snack launches with free-from claims, 2016
- Figure 18: Frozen snack launches, by claim, 2014-17*
- Restaurant inspiration fuels apps and handheld options
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- Figure 19: Frozen snack launches with foodservice inspiration, 2016
- Private label frozen snacks surge
- Novel ingredients/flavors in store-brand frozen snacks
- Private label options embrace packaging innovation
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- Figure 20: Branded versus private label frozen snack launches, 2013-17
- Figure 21: Frozen snack launches under private label brands, 2016
What’s Struggling?
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- TGI Friday’s focus shifts from frozen
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- Figure 22: TGI Friday’s sole frozen snack launch, 2016
- Food truck appreciation far from universal
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- Figure 23: Hot Pockets inspired by food truck brands, 2016
- Figure 24: Purchase intent, Hot Pockets sandwiches, versus Hot Pockets Food Truck Bites
What’s Next?
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- Genetically modified labels begin to appear
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- Figure 25: Genetic modification and frozen snack launches, 2016
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- Figure 26: GMO-free claims among frozen snack launches, 2013-16
The Consumer – What You Need to Know
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- Frozen snack consumption strong among young men
- Handhelds fall short of frozen snack penetration
- Kid friendly could be a blessing and a curse
- Snacking in place of a meal
- More-convenient snacks may encroach on frozen snack’s consumer base
- Flavor, not health, the route to category growth
- Fathers factoring quality into their frozen snack purchase
- Frozen stigma tough to overcome
Frozen Snack Consumption
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- Internationally inspired options failing to resonate
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- Figure 27: Consumption, February 2017
- Consumption lags among women and older demographics
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- Figure 28: Consumption of frozen snacks, any eaten, by gender and age, February 2017
- Dads likely to turn to frozen snacks
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- Figure 29: Consumption of frozen snacks, any eaten, by parental status by gender, February 2017
- Consumption stronger among urban consumers, particularly parents
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- Figure 30: Consumption of frozen snacks, any eaten, by area, February 2017
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- Figure 31: Consumption of frozen snacks, any eaten, by area and presence of children in household, February 2017
- Strong consumption among Hispanic Millennials
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- Figure 32: Consumption of frozen snacks, any eaten, by Hispanic origin, February 2017
Frozen Handheld Sandwich Purchase
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- Handhelds underperform snacks
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- Figure 33: Purchase of frozen handheld snacks, February 2017
- Handheld consumption largely among the young
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- Figure 34: Purchase of frozen handheld snacks, by gender and age, February 2017
- Regardless of income, handheld consumption skews younger
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- Figure 35: Purchase of frozen handheld snacks, by household income, February 2017
- Hispanic Millennials more likely to eat frozen handhelds
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- Figure 36: Purchase of frozen handheld snacks, by Hispanic origin, February 2017
Occasions for Consumption
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- Snacking all the time
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- Figure 37: Occasions for eating frozen snacks, February 2017
- Most frequent snackers more likely to eat frozen snacks in the morning
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- Figure 38: Consumption frequency, by occasions for eating frozen snacks, February 2017
- Parents and the morning snack
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- Figure 39: Occasions for eating frozen snacks, by parental status, February 2017
- Frozen snack party
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- Figure 40: Occasions for eating frozen snacks, by gender and age, February 2017
Attributes of Frozen Snacks
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- Convenience leads among consumer descriptions
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- Figure 41: Attributes of frozen snacks, February 2017
- Frozen snacks largely regarded as kid friendly
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- Figure 42: Attributes of frozen snacks, by parental status, February 2017
- Convenience, taste matter strongly to urban consumers of frozen snacks
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- Figure 43: Attributes of frozen snacks, by area, February 2017
Purchase Factors for Frozen Snacks
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- Brand, satiety factor strongly in purchase behavior
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- Figure 44: Frozen snack brand consumption, by age, Spring 2016
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- Figure 45: Purchase factors, February 2017
- Parents seeking variety
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- Figure 46: Purchase factors, by parental status, February 2017
- Brand weighs more heavily on Hispanic purchase
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- Figure 47: Purchase factors, by Hispanic origin, February 2017
- Meal replacers seeking satiety
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- Figure 48: Consumption occasions, by purchase factors, February 2017
- Brand factors for party appetizers
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- Figure 49: Consumption occasions, by purchase factors, February 2017
Usage of Frozen Snacks
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- Frozen snacks may lose ground to more-convenient options
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- Figure 50: Opinions of usage of frozen snacks, February 2017
- Frozen snacks not easy to prepare, say young consumers
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- Figure 51: Opinions of usage of frozen snacks, by gender and age, February 2017
- Parents appear to be seeking easier snacks
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- Figure 52: Opinions of usage of frozen snacks, by parental status (presence of children under 18) by gender, February 2017
- Other snacks may be easier, even for frequent frozen snackers
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- Figure 53: Consumption frequency, by opinions of usage of frozen snacks, February 2017
- Parties of opportunity for frozen snacks
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- Figure 54: Consumption occasions, by opinions of usage of frozen snacks, February 2017
- Shifting notions of convenience bring new demands
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- Figure 55: Consumption occasions, by opinions of usage of frozen snacks, February 2017
Opinions of Health and Frozen Snacks
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- Healthful challenges for frozen snacks
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- Figure 56: Opinions of health and frozen snacks, by generation, February 2017
- Healthier options not likely to lure more consumers
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- Figure 57: Consumption frequency, by opinions of health and frozen snacks, February 2017
Frozen Snack Quality
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- Snacking in place of meals
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- Figure 58: Opinions of frozen snack quality, February 2017
- High-quality options of greater importance to fathers
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- Figure 59: Opinions of frozen snack quality, by parental status (presence of children under 18) by gender, February 2017
- Income strongly impacts quality, brand choices
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- Figure 60: Opinions of frozen snack quality, by household income, February 2017
Deterrents to Purchasing Frozen Snacks
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- Health, freshness deterring frozen snack consumption
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- Figure 61: Purchase deterrents, February 2017
- Sodium levels deterring even younger consumers
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- Figure 62: Purchase deterrents, by gender and age, February 2017
- Hispanic Millennials favor homemade over frozen
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- Figure 63: Purchase deterrents, by Hispanic origin, February 2017
- Sodium factoring even into party appetizer choice
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- Figure 64: Occasions, by purchase deterrents, February 2017
Appendix – Data Sources and Abbreviations
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- Data sources
- Sales data
- Fan chart forecast
- Consumer survey data
- Abbreviations
- Abbreviations
Appendix – Market
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- Figure 65: Total US sales and forecast of market, at inflation-adjusted prices, 2011-21
- Figure 66: Total US retail sales and forecast of frozen snacks, by segment, at current prices, 2011-21
- Figure 67: Total US retail sales of frozen snacks, by segment, at current prices, 2014 and 2016
- Figure 68: Total US retail sales and forecast of frozen appetizers/snack rolls/pretzels, at current prices, 2011-21
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- Figure 69: Total US retail sales and forecast of frozen appetizers/snack rolls/pretzels, at inflation-adjusted prices, 2011-21
- Figure 70: Total US retail sales and forecast of frozen handheld entrees, at current prices, 2011-21
- Figure 71: Total US retail sales and forecast of frozen handheld entrees, at inflation-adjusted prices, 2011-21
- Figure 72: Total US retail sales of frozen snacks, by channel, at current prices, 2014 and 2016
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- Figure 73: US supermarket sales of frozen snacks, at current prices, 2011-16
- Figure 74: US sales of frozen snacks through other retail channels, at current prices, 2011-16
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Appendix – Key Players
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- Figure 75: MULO sales of frozen appetizers/snack rolls/pretzels, by leading companies and brands, rolling 52 weeks 2015 and 2016
- Figure 76: MULO sales of frozen handheld entrees, by leading companies and brands, rolling 52 weeks 2015 and 2016
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Appendix – Consumer
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- Figure 77: Frozen snack brand consumption, by gender, spring 2016
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- Figure 78: Frozen snack brand consumption, by Hispanic origin, spring 2016
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- Figure 79: Frozen snack brand consumption, by household income, spring 2016
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- Figure 80: Frozen snack brand consumption, by region, spring 2016
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- Figure 81: Frozen snack statement agreement, any agree, by gender, spring 2016
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- Figure 82: Frozen snack statement agreement, any agree, by age, spring 2016
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- Figure 83: Frozen snack statement agreement, any agree, by race, spring 2016
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- Figure 84: Frozen snack statement agreement, any agree, by Hispanic origin, spring 2016
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- Figure 85: Frozen snack statement agreement, any agree, by household income, spring 2016
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- Figure 86: Frozen snack statement agreement, any agree, by education, spring 2016
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- Figure 87: Frozen snack statement agreement, any agree, by region, spring 2016
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