The men’s personal care industry is projected to reach $4.4 billion in 2017, a 1.1% increase from 2016. While many men have a functional view of the category, they still show interest in specialized claims, added benefits, and premium products as they seek to achieve a handsome, healthy appearance. To maximize sales growth potential, stakeholders should target men aged 35-44 who are most invested in the category ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective: Appearance Preferences
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Product Usage
Brand Usage
Descriptor Perceptions
Ingredient Perceptions
Attitudes Toward Personal Care
Trade-Up Motivations
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Company and Brand Sales of Men’s Personal Care
What’s In?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Key Players
Appendix – Consumer
31st August 2018
“While key color cosmetic brands have created campaigns with male makeup artists at the forefront, major fashion and beauty house Chanel upped the ante with a makeup line for men.” 
3rd April 2018
“The niche footprint of new men’s personal care brands will help position them for success in light of current industry trends.”
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Healthy lifestyles, less-is-more approach could limit need for personal care
