"On-premise alcohol sales continue to grow despite falling volume consumption indicating that consumers are ordering fewer but more expensive drinks when they go out. Drinking away from home tends to revolve around occasions with consumers ordering drinks that correspond to the current occasion. By understanding what drink goes with what occasion, alcohol brands and bars can better market certain drinks. Meals and celebrations are the most common reason why consumers ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Alcohol Consumed on Premise
Venue Appeal
Drink Brand Loyalty: Beer and Wine
Drink Brand Loyalty: Spirits
Drinking Behaviors
Drinking Occasions by Drink Type
Drinking Occasions: Any Drink Type
On-premise Alcohol Attitudes
Behavioral/Attitudinal Drinker Demographic Profiles
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Mintel Menu Insights Analysis
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Consumer
Appendix – The Market
17th January 2018
“In 2017 Dunkin’ Donuts partnered with two different breweries to create coffee-flavored beers. The beers represent the growth of flavored beers in general and the opportunities partnerships provide in the crowded beer market.”
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A third of consumers are at home relaxers
