"The salty snacks market continues to grow thanks to the strong performance of meat snacks and popcorn, as well as the continued success of corn snacks and cheese snacks. While salty snacks face competition from a variety of different snacks, innovation propels the salty snack market forward. Brands can build their sales in the crowded market by understanding what needs its products satisfy and identifying who their core consumers are."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market - What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Understanding iGens
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Salty Snack Purchases
Pretzel Deep Dive – Product Interest
Pretzel Deep Dive – Pretzel Pairings
Meat Snack Deep Dive – Product Interest
Meat Snack Deep Dive – Protein Appeal
Popcorn Deep Dive – Product Interest
Salty Snack Occasions
New Product Purchase Motivators
Salty Snack Statement Agreement
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Company and Brand Sales of Salty Snacks
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer
4th December 2017
“Jack Link’s is following the trend of CPG brands opening their own brick and mortar stores. With its new Wild Side store Jack Link’s will be able to connect with some of their biggest fans and test new products with the general public.” 
14th August 2017
“Hershey’s release of its new RTE popcorn brand, Popwell, indicates the company’s move from a chocolate company to a company focused on satisfying any snacking occasion.”
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Pretzels and pork rinds experience stagnant growth
