2016 for FSRs (full service restaurants) was characterized by rising prices, same-store traffic decreases, competition from LSRs (limited service restaurants), and the bankruptcy of some high-profile restaurant groups. Despite these challenges, FSRs continue to shape what and even how consumers eat. The future may not be clear for many large FSR chains; however, focusing on the basics, such as great food and great service, and making meaningful changes, such as ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Behavior Changes – FSR Visitation
Behavior Changes at FSRs
Reasons for Visiting FSRs Less
FSR Occasion Prices
FSR Chain Visitors – Demographic Profiles
FSR Visitation Motivators
Ideal FSR Loyalty Program
Ideal FSR Loyalty Program Rewards
FSR Attitudes
CHAID Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Midscale Restaurants
Casual Dining Restaurants
Fine Dining Restaurants
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Consumer
Appendix – Loyal Reward Cross-Interest
1st September 2017
“From better drinks to wood-fired grills, Applebee’s launched a number of initiatives designed to appeal to Millennial consumers. Unfortunately, none of these changes accomplished the goal of attracting Millennials and instead alienated many core Applebee’s customers.” 
5th May 2017
“Many large casual dining brands are struggling due to changes in consumer tastes and overall market conditions. Chili’s, which has been experiencing a sales slump, recently announced it would test out a smaller menu and halt its development of LTOs.”
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Consumers are visiting FSRs less often
