“Rather than the usual deflation seen in the price of electrical goods, retailers are going to have to decide how to tackle rising prices in 2017 due to the devaluation of Sterling. Whilst this is clearly a challenge the bigger issue will be if wider consumer demand slows due to economic uncertainty following the EU referendum. If consumers become more cautious then it will be the discretionary retail categories, which ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Drivers
Market Size and Forecast
Specialist Sector Size
Channels of Distribution
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
What They Bought and What They Plan to Buy
How They Shop for Electricals
Why They Prefer to Shop Online or In-Store for Electricals
Retailers Used
Attitudes towards and Usage of Aftersales Services/Products and In-store Demonstrations
Attitudes to Pricing and New Brands
Black Friday 2016
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Leading Retailers – What You Need to Know
Leading Specialists
Leading Non-Specialists
Market Shares
Mobile Phone Specialists
Online
Space Allocation Summary
Retail Product Mix
Innovations and Launch Activity
Advertising and Marketing Activity
Brand Research
Amazon.com
AO World
Apple Retail
Argos
Dixons Carphone
E-Square
Euronics International
Maplin Electronics
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
29th November 2017
"Maplin is trialling iSmash concessions in its stores to enhance its service proposition for customers and drive footfall to stores. But by shifting focus towards those shoppers looking for assistance with their technology needs it is putting itself into direct competition with Dixons Carphone and its Team Knowhow service." 
24th November 2017
"Amazon has opened a physical pop-up store, dubbed the Home of Black Friday, in London’s Soho Square to showcase its range of Black Friday products. The store is the first pop-up Amazon has done in support of Black Friday and whilst a promotional tool first and foremost it also functions ...
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Does Dixons Carphone's vision of a service driven future stack up?
