Table of Contents
Overview
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- What you need to know
- Products covered in this Report
Executive Summary
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- The market
- Print circulation continues to fall…
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- Figure 1: Forecast for annual circulation of print regional newspapers in the UK, 2011-21
- … but online sees significant growth
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- Figure 2: Forecast for the volume of daily unique browsers of regional newspaper digital networks, 2011-21
- Key players
- Trinity Mirror acquires Local World
- Trinity Mirror creates “Connected Newsroom”
- New Northern newspaper, 24, launched and closed by CN Group within 5 weeks
- Archant to launch over 60 newspaper and magazine apps
- The consumer
- Print is still the most popular format despite decline
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- Figure 3: Formats read, June 2016
- Willingness to pay for digital grows
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- Figure 21: Willingness to pay, June 2016
- Many are finding their news via social media
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- Figure 4: Digital behaviour, June 2016
- People want personalised briefings
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- Figure 5: Interest in digital features, June 2016
- Local adverts are preferred
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- Figure 6: Preferred adverts, June 2016
- People want to keep their newspapers local
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- Figure 7: Attitudes towards regional newspapers, June 2016
- What we think
Issues and Insights
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- Monetisation options as ad blocker use increases
- The facts
- The implications
- Introducing new digital features
- The facts
- The implications
The Market – What You Need to Know
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- Print circulation continues to fall
- Online sees significant growth
- The BBC to fund 150 local journalists
- Ad blockers threaten advertising revenue
- Publishers continue to increase cover prices
- Buzzfeed covers more local news
Market Size and Forecast
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- Print circulation continues to fall …
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- Figure 8: Forecast for annual circulation of print regional newspapers in the UK, 2011-21
- Figure 9: Forecast for annual circulation of print regional newspapers in the UK, 2011-21
- … but online sees significant growth
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- Figure 10: Forecast for the volume of daily unique browsers of regional newspaper digital networks, 2011-21
- Figure 11: Forecast for the volume of daily unique browsers of regional newspaper digital networks, 2011-21
- Forecast methodology
Market Drivers
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- Publishers continue to increase cover prices
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- Figure 12: UK cover price for leading regional dailies, December 2014 and December 2015
- Mobile device ownership rises further
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- Figure 13: Household ownership of consumer technology products, December 2015 and April 2016
- The BBC to fund 150 local journalists
- Ad blockers threaten advertising revenue
- Buzzfeed covers more local news
- Brexit boosts print market
Key Players – What You Need to Know
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- Evening titles see greatest print declines
- Trinity Mirror leads the way online
- Trinity Mirror acquires Local World
- New Northern newspaper, 24, launched and closed by CN Group within 5 weeks
- Archant to launch over 60 newspaper and magazine apps
- Johnston Press introduces more native advertising
- Trinity Mirror leads the way with aggregators
Market Share
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- Evening titles see greatest declines
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- Figure 14: Average print circulation for leading print titles, December 2014 and December 2015
- Significant decline for paid weekly papers while free papers remain stable
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- Figure 15: Average circulation of Top 10 free weekly regional newspaper newspapers, December 2014 and December 2015
- Figure 16: Average circulation of top 10 paid weekly regional newspapers, December 2014 and December 2015
- Trinity Mirror leads the way online
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- Figure 17: Leading press online networks, daily unique browsers, 2011-15
- Trinity Mirror acquires Local World
Launch Activity and Innovation
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- New Northern newspaper 24 launched and closed by CN Group within five weeks
- Archant to launch over 60 newspaper and magazine apps
- Trinity Mirror creates ‘Connected Newsroom’
- Johnston Press to focus on native advertising
- Trinity Mirror launches more city websites
- Trinity Mirror leads the way with aggregators
- Print titles given a fresh look
- More hyper-local newspapers launched in Bristol
- Archant introduces pop-up paper for Remain-heavy areas
- Family tailored website introduced by KM Group
The Consumer – What You Need to Know
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- Further declines in print readers
- More people are willing to pay for digital
- Many are finding their regional news via social media
- Personalised briefings are a popular digital feature
- Many have already used an ad blocker
- The BBC is an important source for regional news
- People are far more interested in local adverts
- The preference is for keeping content local
Formats of Regional News Read
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- Further declines in print readers
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- Figure 18: Formats read, June 2016
- Readership still skews older
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- Figure 19: Format read, by age, June 2016
- Younger print readers more interested in moving to digital
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- Figure 20: Interest in reading digital, by age, June 2016
Willingness to Pay
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- Willingness to pay for print remains stable …
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- Figure 21: Willingness to pay, June 2016
- … but willingness to pay for digital grows
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- Figure 22: Willingness to pay, by age, June 2016
Digital Behaviour
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- Majority go to the BBC for regional news
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- Figure 23: Digital behaviour, June 2016
- Many are finding their regional news via social media
- Ad blockers are becoming a threat
Interest in Digital Features
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- People want personalised briefings
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- Figure 24: Interest in digital features, June 2016
- Video should be a centrepiece of online content
- A third of men want videos of local sports teams
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- Figure 25: Interest in video of local sports teams, by gender, June 2016
- Nearly half are interested in weather alerts
Preferred Types of Advert
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- Local adverts are preferred
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- Figure 26: Preferred adverts, June 2016
- Men are more interested in national adverts
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- Figure 27: Interest in national adverts, by gender, June 2016
Attitudes towards Regional Newspapers
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- People want to keep the focus local
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- Figure 28: Attitudes towards regional newspapers, June 2016
- Younger people are more likely to want more national news
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- Figure 29: Attitudes towards regional newspapers, by age, June 2016
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
Appendix – Market Size and Forecast
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- Figure 30: Forecast for annual circulation of print regional newspapers in the UK, 2011-21
- Figure 31: Forecast for the volume of daily unique browsers of regional newspaper digital networks, 2011-21
- Forecast Methodology
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