Table of Contents
Executive Summary
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- The market
- IoT universe expands
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- Figure 1: Smartphone operating system usage, December 2015
- Security remains a barrier
- Key players
- Major control mechanisms and emerging ecosystems
- Connected entertainment
- Competition heating up
- The consumer
- Smart entertainment devices the most established
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- Figure 2: Ownership of and interest in smart devices, March 2016
- Half of consumers want to be better connected
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- Figure 3: Interest in making home more connected, March 2016
- Secure, connected and informed
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- Figure 4: Connected home features people are most interested in, March 2016
- Appetite for services that lead to savings
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- Figure 5: General attitudes towards the connected home, March 2016
- What we think
Issues and Insights
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- Addressing security concerns
- The facts
- The implications
- Making the most of data
- The facts
- The implications
The Market – What You Need to Know
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- IoT universe expands
- Control mechanisms
- Establishing ecosystems
- Broadband needs to get up to speed
- Security remains a barrier
Market Drivers
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- IoT universe expands
- Home hubs and communication standards
- Smartphones the preferred control mechanism
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- Figure 6: IF app screenshot, May 2016
- Establishing ecosystems
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- Figure 7: Number of different internet-enabled devices per household, Q1 2015
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- Figure 8: Smartphone operating system usage, December 2015
- Broadband must get up to speed
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- Figure 9: Take-up of superfast broadband services (as a proportion of all connections), 2009-14
- Security concerns remain a barrier
- Products or services?
Key Players – What You Need to Know
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- Samsung looks for an early lead
- Google makes itself at Home
- Apple’s HomeKit lays the groundwork
- Amazon Echo leads the way in voice control
- Connected entertainment
- Competition heating up
- Beyond the essentials
Brand Activity and Innovation
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- Major control mechanisms and emerging ecosystems
- Samsung looks for an early lead
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- Figure 10: SmartThings app
- Google makes itself at Home
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- Figure 11: Google Home speaker
- Apple’s HomeKit lays the groundwork – Is there more to come in 2016?
- Amazon Echo leads the way in voice control
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- Figure 12: Alexa family
- Connected entertainment
- Other activity
The Consumer – What You Need to Know
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- Smart entertainment devices the most established
- Half of consumers want to be better connected
- Secure, connected and informed
- Reassurance needed about security
- Appetite for services that lead to savings
- Tech giants most trusted to manage the connected home but others may be better placed in future
Connected Device Ownership
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- Encouraging people to look beyond the obvious is a challenge…
- …but general interest in purchasing is high
- Getting a foot in the door
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- Figure 13: Ownership of and interest in smart devices, March 2016
- Doing it for the kids
Interest in Connected Home Features
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- Half of consumers want to be better connected
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- Figure 14: Interest in making home more connected, March 2016
- Security features look a safe bet
- Connected and informed
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- Figure 15: Connected home features people are most interested in, March 2016
- Connected heating and security appeal to over-55s, while younger consumers want compatibility
Security and Privacy Concerns
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- Reassurance needed about security
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- Figure 16: Attitudes towards security in a connected home, March 2016
- Data protection concerns also need to be addressed
Attitudes towards the Connected Home
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- Heating looks a smart way into the market
- People open to a fair exchange of data
- Try before you buy
- The smart home as a service
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- Figure 17: General attitudes towards the connected home, March 2016
Who Would People Trust to Run their Connected Home?
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- Tech giants most trusted now but others may be better placed in future
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- Figure 18: Companies people would trust to provide a smart hub for the connected home, March 2016
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
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