“The value of autumn events rose by an estimated 5.8% in 2015, driven by increased spend on Halloween among young families and Millennials, and continued high purchasing levels for back-to-school. Overshadowed by these events and the Christmas build-up, the retail boost from Bonfire Night is relatively small. The supermarkets dominate these events, yet competition is mounting from the discounters and pureplays.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size
Retail Sales across the Year
Online Retail Sales across the Year
Advertising Spend across the Year
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Halloween and Bonfire Night – Purchasing
Participation in Halloween Activities
Halloween and Bonfire Night – Retailers Used
Attitudes towards Halloween and Bonfire Night
Back-to-School – Purchasing
Back-to-School – Amount Spent
Back-to-School – Retailers Used
Attitudes towards Back-to-School
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Launch Activity and Innovation
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
21st December 2016
“Typo has opened its doors at Westfield Stratford City to become the third Australian stationery retailer to launch in the UK in as many years. Their mix of personalisable gifts and unique stationery design tap in to the trend for more playful but productive solutions in the workplace." 
2nd November 2016
“Halloween costumes have been a huge growth market in recent years with spending on the occasion booming. However, with mainstream make-up brands now offering products and services to create facial disfigurements for a night of fun, beauty marketers have a responsibility to protect brand reputation around the controversial holiday.”
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What are the prospects for the back-to-school market?
