"As the boom times ushered in by the novelty of Greek offerings fade, category players are stepping up flavor and format innovation, which will be necessary to preserve engagement. The small yogurt drinks segment is an area of opportunity, boosting the category’s play for convenient health. Doubling down on breakfast and securing a foothold for snack occasions appear as tactics for growth."
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Yogurt/Yogurt Drink Purchase
Formats and Claims
Varieties and Styles
Reasons for Consumption
Consumption Occasions
Perceptions
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Leading Company Sales of Yogurt and Yogurt Drinks
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
30th June 2017
“As the volume of yogurt and yogurt drinks expands, finding ways to stand apart from the competition will be essential.” 
31st October 2016
“As adoption of yogurt drinks grows, so too does innovation. It’s one of the few food/drink spaces where launch activity sees brand new products outpacing simple variations on form.”
|
Pace of category sales growth slows
