Table of Contents
Executive Summary
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- Consumer technology products
- Household ownership of consumer technology products
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- Figure 1: Household ownership of consumer technology products, June and November 2014
- Personal ownership of consumer technology products
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- Figure 2: Personal ownership of consumer technology products, June and November 2014
- Planned purchase or upgrade of consumer technology products
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- Figure 3: Plans for purchase or upgrade of consumer technology products in the next three months, June and November 2014
- Internet access
- Devices used to access the internet
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- Figure 4: Devices used to access the internet in the last three months, November 2014, and percentage-point change between December 2013 and November 2014
- Online activities
- On any device
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- Figure 5: Online activities performed in the past three months, April 2014 – November 2014
- Demographic focus: Affluent consumers
- High earners enjoy sharing their experiences
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- Figure 6: Online activities done in the last three months, by consumers who describe their financial situation as healthy/OK and have a gross annual household incomes of more than £50,000, November 2014
- Online security
- Online security and unwanted information-sharing is a major concern
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- Figure 7: Concerns relating to online data/security, November 2014
- More than four fifths of consumers take measures to increase security
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- Figure 8: Online security services installed/used in the last 12 months, November 2014
- European comparisons
- Internet access
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- Figure 9: Devices used to access the internet in the last three months, November 2014/January 2015
- Consumer technology products
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- Figure 10: Household ownership of computers and e-readers in France, Germany, Italy, Spain and the UK, November 2014/January 2015
- What we think
Consumer Technology Products – Overview
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- Key points
- Household ownership of consumer technology products
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- Figure 11: Household ownership of consumer technology products, June and November 2014
- Personal ownership of consumer technology products
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- Figure 12: Personal ownership of consumer technology products, June and November 2014
- Why do some ‘specialist’ devices still appeal?
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- Figure 13: Household ownership of consumer technology products, by generation, November 2014
- Demographic focus: Affluent consumers
- Cost of new technology still causes a division…
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- Figure 14: Household/personal ownership of consumer technology products, by consumers who describe their financial situation as healthy/OK and have a gross annual household incomes of more than £50,000, November 2014
- … But offers hope to markets under threat
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- Figure 15: Household/personal ownership of consumer technology products, by consumers who describe their financial situation as healthy/OK and have a gross annual household incomes of more than £50,000, November 2014
- Planned purchase or upgrade of consumer technology products
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- Figure 16: Plans for purchase or upgrade of consumer technology products in the next three months, June and November 2014
Consumer Technology Products – Televisions
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- Key points
- Ownership trends
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- Figure 17: Household ownership of television sets, June and November 2014
- Plans for purchase or upgrade
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- Figure 18: Plans for purchase or upgrade of television sets in the next three months, June and November 2014
- Opportunities to target lower socio-economic groups
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- Figure 19: Household ownership of televisions, by socio-economic group, November 2014
- Triggering replacement of secondary sets becomes more difficult
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- Figure 20: Number of televisions in household, December 2013 and November 2014
Consumer Technology Products – Computers, Tablets and e-readers
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- Key points
- Ownership trends
- Household ownership patterns
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- Figure 21: Household ownership of computers, tablets and e-readers, January 2012 – November 2014
- Personal ownership patterns
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- Figure 22: Personal ownership of computers, tablets and e-readers, December 2013 - November 2014
- Plans for purchase or upgrade
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- Figure 23: Plans for purchase or upgrade of computers and e-readers in the next three months, June and November 2014
- Will Windows 10 trigger device convergence?
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- Figure 24: Household ownership of computers, by form factor, November 2014
- Windows HoloLens may appeal to older men
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- Figure 25: Household ownership of desktop and laptop computers, by gender and age, November 2014
Consumer Technology Products – Mobile Phones
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- Key points
- Ownership trends
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- Figure 26: Personal ownership of mobile phones, January 2012 - November 2014
- Plans for purchase or upgrade
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- Figure 27: Plans for purchase or upgrade of mobile phones in the next three months, June and November 2014
- Only a fifth of mobile users are unable to connect
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- Figure 28: Personal ownership of mobile phones, by phone type, November 2014
- Chance for brands to exploit the untapped over-65 market
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- Figure 29: Personal ownership of mobile phones, by age, November 2014
Internet Access
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- Key points
- Devices used to access the internet
- Less than half of smart TV owners have recently connected
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- Figure 30: Devices used to access the internet in the last three months, November 2014, and percentage-point change between December 2013 and November 2014
- Repertoire analysis
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- Figure 31: Repertoire of methods used to access the internet in the last three months, January 2013 and November 2014
- Urban professionals use the most methods
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- Figure 32: Repertoire of methods used to access the internet in the last three months, by type of area lived in, November 2014
Online Activities
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- Key points
- Online activities performed
- On any device
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- Figure 33: Online activities performed in the past three months, April 2014 – November 2014
- Messaging apps look to cash-in by integrating payment facilities
- Online activities by device
- On a computer
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- Figure 34: Online activities performed in the past three months on a computer, November 2014
- On a smartphone
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- Figure 35: Online activities performed in the past three months on a smartphone, November 2014
- On a tablet
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- Figure 36: Online activities performed in the past three months on a tablet, November 2014
- Tablets act as ‘laptop substitutes’
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- Figure 37: Proportion of consumers who have used a search engine in the last three months, by device, December 2013 – November 2014
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- Figure 38: Proportion of consumers who have checked the weather in the last three months, by device, December 2013 – November 2014
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- Figure 39: Proportion of consumers who have shopped online in the last three months, by device, December 2013 – November 2014
- Demographic focus: Affluent consumers
- High earners enjoy sharing their experiences
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- Figure 40: Online activities done in the last three months, by consumers who describe their financial situation as healthy/OK and have a gross annual household incomes of more than £50,000, November 2014
Online Security
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- Key points
- Online security and unwanted information-sharing is a major concern
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- Figure 41: Concerns relating to online data/security, November 2014
- More than four fifths of consumers take measures to increase security
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- Figure 42: Online security services installed/used in the last 12 months, November 2014
- Consumers becoming more reticent to hand over financial data
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- Figure 43: How prepared consumers are to enter credit/debit card details online, 2012 and 2013
- Opportunity to convert more of the concerned
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- Figure 44: Online security services installed/used in the last 12 months, by concerns relating to online data/security, November 2014
- Older consumers more likely to take security precautions
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- Figure 45: Online security services installed/used in the last 12 months, by age, November 2014
European Comparisons
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- Key points
- Internet access
- Devices used to access the internet
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- Figure 46: Devices used to access the internet in the last three months, November 2014/January 2015
- Ownership of consumer technology products
- Televisions
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- Figure 47: Household ownership of televisions in France, Germany, Italy, Spain and the UK, November 2014/January 2015
- Figure 48: Number of televisions in household in France, Germany, Italy, Spain and the UK, November 2014/January 2015
- Computers and e-readers
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- Figure 49: Household ownership of computers and e-readers in France, Germany, Italy, Spain and the UK, November 2014/January 2015
- Mobile phones
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- Figure 50: Personal ownership of mobile phones in France, Germany, Italy, Spain and the UK, November 2014/January 2015
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