Table of Contents
Executive Summary
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- The market
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- Figure 1: Forecast value of operator revenue from the sale of communications services*, 2009-19
- Market factors
- Changing content format preferences will boost need for fast internet
- Superfast take up is increasing
- “Mobile-only” and “mobile-inclusive” households both fail to materialise
- Companies, brands and innovation
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- Figure 2: Consumer bundle providers, November 2014
- The consumer
- Landline-inclusive products and bundles taken
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- Figure 3: Consumer landline ownership, November 2014
- Figure 4: Other products in consumer phone line bundles, November 2014
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- Figure 5: Bundles that do not include a landline taken by consumers, November 2014
- Type of internet
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- Figure 6: Type of internet connection consumers have, November 2014
- Bundle provider and cost
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- Figure 7: Consumer bundle providers, November 2014
- Figure 8: Monthly bundle cost, November 2014
- Motivations behind consumer bundle purchase
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- Figure 9: Bundle choice motivations, November 2014
- Figure 10: Consumer influences on bundle purchase, November 2014
- What we think
Issues and Insights
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- Increase in use of data-driven service represents an opportunity for fixed-line operators
- The facts
- The implications
- Free data might boost older use of superfast
- The facts
- The implications
Trend Application
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- Trend: Collective Intelligence
- Trend: Giving Back
- Mintel Futures: Old Gold
Market Drivers
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- Key points
- Government rolls back focus on rural rollout
- Increasing device ownership will boost need for fast internet
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- Figure 11: Device ownership, November 2009-October 2014
- Figure 12: TV sales by smart and non-smart, 2012-14 (e)
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- Figure 13: Spotify global free and paid customers, March 2011-November 2014
- Figure 14: Netflix global customers, Q4 2002-Q4 2013
- …and superfast take up is increasing accordingly
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- Figure 15: UK superfast connections, Q1 2010-Q1 2014
- Data/mobile continue to exert pressure on outgoing call minutes
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- Figure 16: Total outgoing call minutes from fixed-line, pre-pay and post-pay connections, 2008-13
- Figure 17: Internet-connected messages and SMS messages, 2007-14
- “Mobile-only” and “mobile-inclusive” both fail to materialise
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- Figure 18: Household penetration of fixed and mobile telephony, 2009-14
Who’s Innovating?
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- Key points
- Project Genesis pre-empts faults to boost customer satisfaction
- Virgin releases wristband that records TV when wearer falls asleep
- EE launches set top box
Market Size and Forecast
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- Key points
- Communications services on steady value growth
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- Figure 19: Operator revenue from the sale of communications services*, 2009-19
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- Figure 20: Operator revenue from the sale of pay-TV, 2009-19
- Figure 21: Operator revenue from the sale of fixed-line phone services, 2009-19
- Figure 22: Operator revenue from the sale of internet and broadband services, 2009-19
- Forecasts
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- Figure 23: Forecast value of operator revenue from the sale of communications services*, 2009-19
- Figure 24: Forecast value of operator revenue from the sale of internet services, 2009-19
- Figure 25: Forecast value of operator revenue from the sale of fixed voice services, 2009-19
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- Figure 26: Forecast value of operator revenue from the sale of pay-tv services, 2009-19
Market Share and Segmentation
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- Key points
- TalkTalk’s share of fixed connections declines despite net growth
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- Figure 27: Fixed-line internet connection market share, 2008-13
- BT’s share of phone minutes
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- Figure 28: Share of fixed voice call minutes, 2008-13
- TalkTalk surpasses BT’s share of TV
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- Figure 29: Volume of UK TV households, by provider, 2013 and 2014
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- Figure 30: Share of pay-TV subscriptions, 2011-14
- Share of triple-play content
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- Figure 31: Share of triple-play homes, 2008-14
Companies and Products
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- British Sky Broadcasting Group
- Background
- Financial performance and strategy
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- Figure 32: Select financial information, British Sky Broadcasting Group, 2012-14
- BT Group plc
- Background
- Financial performance and strategy
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- Figure 33: Select financial information, BT Group PLC, 2012-14
- Virgin Media Inc
- Background
- Financial performance and strategy
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- Figure 34: Select financial information, Virgin Media Inc, 2012-13
- TalkTalk Telecom Group plc
- Background
- Financial performance and strategy
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- Figure 35: Select financial information, TalkTalk Telecom Group plc, 2013-14
Brand Communication and Promotion
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- Key points
- Triple-play takes a bigger proportion of industry adspend
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- Figure 36: Proportion of fixed-line telco adspend by category, 2010-13
- Figure 37: Annual adspend on triple-play bundles, by company, 2010-13
- Sky defies convention in keeping spend focused on TV
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- Figure 38: Telco adspend by category, 2010-13
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- Figure 39: Telco adspend by bundle/service type, 2013
Brand Research
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- Brand map
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- Figure 40: Attitudes towards and usage of selected brands, October 2014
- Correspondence analysis
- Brand attitudes
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- Figure 41: Attitudes, by brand, October 2014
- Brand personality
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- Figure 42: Brand personality – Macro image, October 2014
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- Figure 43: Brand personality – Micro image, October 2014
- Brand experience
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- Figure 44: Selected brand usage, October 2014
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- Figure 45: Satisfaction with selected brands, October 2014
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- Figure 46: Consideration of selected brands, October 2014
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- Figure 47: Consumer perceptions of selected brand performance, October 2014
- Brand recommendation
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- Figure 48: Recommendation of selected brands, October 2014
The Consumer – Landline-inclusive Products and Bundles Taken
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- Key points
- Youth much more likely to abandon landlines
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- Figure 49: Consumer landline ownership, November 2014
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- Figure 50: Consumers who do not have a landline phone service, by age and gender, November 2014
- Internet almost universally bundled with phone lines
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- Figure 51: Other products in consumer phone line bundles, November 2014
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- Figure 52: Other products in consumer phone line bundles, by age, November 2014
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- Figure 53: Other products in consumer phone line bundles, by gross annual household income, November 2014
- Dual play landline and TV the most popular
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- Figure 54: Bundles taken by consumers with a landline phone service, November 2014
- High presence of media technology in quad-play homes
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- Figure 55: Presence of select technologies in the home by bundles taken by consumers with a landline phone service, November 2014
- A third have non-landline inclusive bundle
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- Figure 56: Bundles that do not include a landline taken by consumers, November 2014
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- Figure 57: Non-landline service inclusive bundles taken by consumers, by age, November 2014
The Consumer – Type of Internet
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- Key points
- Just over a third of consumers are superfast
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- Figure 58: Type of internet connection consumers have, November 2014
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- Figure 59: Type of internet in consumer bundles, November 2014
- Superfast most common with quad-play
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- Figure 60: Type of internet in consumers’ bundles, by bundles consumers take, November 2014
- Superfast internet customers more likely tech owners
The Consumer – Bundle Provider and Cost
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- Key points
- Sky the most popular provider of bundled services
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- Figure 61: Consumer bundle providers, November 2014
- …thanks to popularity amongst younger consumers
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- Figure 62: Four most popular bundle providers, by age, November 2014
- Government mandated responsibility gives BT boost in rural customers
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- Figure 63: Consumer bundle providers, by location, November 2014
- Bundle costs relatively equally distributed
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- Figure 64: Monthly bundle cost, November 2014
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- Figure 65: Type of internet in bundle, by monthly bundle cost, November 2014
- Virgin and Sky dominate at the upper bound
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- Figure 66: Bundle providers by monthly bundle cost, November 2014
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- Figure 67: Type of landline-inclusive bundle by monthly bundle cost, November 2014
The Consumer – Motivations Behind Consumer Bundle Purchase
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- Key points
- Inertia the most common reason to choose provider
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- Figure 68: Bundle choice motivations, November 2014
- Motivations by provider
- BT
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- Figure 69: Ownership of a BT bundle, by bundle purchase motivations, November 2014
- Sky
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- Figure 70: Ownership of a Sky bundle, by bundle purchase motivations, November 2014
- TalkTalk
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- Figure 71: Ownership of a TalkTalk bundle, by bundle purchase motivations, November 2014
- Virgin
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- Figure 72: Ownership of a Virgin bundle, by bundle purchase motivations, November 2014
- Free installation the most common and most important influence
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- Figure 73: Consumer influences on bundle purchase, November 2014
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- Figure 74: Ranking of factors selected as influential in selection of bundle purchase, November 2014
- Free extras communicated by adverts
- Consumers do not base choices on reputation
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