With a 16% CAGR (compound annual growth rate) from 2010-14, e-commerce is the engine of growth for retail, driving gains in excess of $500 million for 11 retailers in 2014 alone. At the same time, many e-tailers are having trouble profiting even on these high levels of topline growth, with Amazon, Etsy, Zulily, ThinkGeek, and CafePress reporting profit losses for 2014 or in the first quarter of 2015.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Frequency of Online Shopping
Spend Per Order
Products Purchased and Stores Used
Expedited Shipping and Automated Reordering
Posting Reviews
Saving Payment Information
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
31st October 2015
“Subscription services for automatic reordering of consumables have been a tough pitch for online retailers. Smart devices that reorder stand to make that pitch far easier.” 
28th October 2015
“E-tail giant Amazon.com is taking legal action against more than 1,000 people it claims accepted payment for writing false reviews in an effort to ensure customers its reviews are trustworthy.”
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Buyers focused on price
