Table of Contents
Executive Summary
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- Consumer technology products
- Ownership of consumer technology products
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- Figure 1: Household/personal ownership of consumer technology products, September and December 2013
- Planned purchase or upgrade of consumer technology products
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- Figure 2: Plans for purchase or upgrade of consumer technology products in the next three months, December 2013
- Televisions
- Smart gathers momentum as 3D plateaus
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- Figure 3: Household ownership of television sets, by television type, January 2012-December 2013
- Computers and e-readers
- Ownership patterns
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- Figure 4: Household ownership of computers and e-readers, January 2012-December 2013
- Internet access
- Devices used to access the internet
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- Figure 5: Devices used to access the internet, December 2013, and percentage point change between January and December 2013
- Online activities
- On any device
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- Figure 6: Online activities performed in the past three months, December 2013
- Digital advertising
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- Figure 7: Digital advertising seen and clicked on within the past three months, December 2013
- Targeted ads do not have to ‘cross the line’
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- Figure 8: Attitudes towards digital advertising, December 2013
- Online and mobile purchasing
- Around a third of consumers have purchased using a smartphone…
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- Figure 9: Online purchases made in the past 12 months, by device, December 2013
- …but only half of smartphone owners shop using this device
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- Figure 10: Proportion of people who have made online purchases using computers, tablets or smartphones in the past 12 months, December 2013
- Attitudes towards mobile and tablet shopping
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- Figure 11: Attitudes towards online and mobile purchasing, December 2013
- European comparisons
- Ownership of consumer technology products
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- Figure 12: Household ownership of consumer technology products in France, Germany, Italy, Spain and the UK, December 2013/February 2014
- Computers and e-readers
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- Figure 13: Household ownership of computers and e-readers in France, Germany, Italy, Spain and the UK, December 2013/February 2014
- What we think
Consumer Technology Products – Overview
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- Key points
- Ownership of consumer technology products
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- Figure 14: Household/personal ownership of consumer technology products, September and December 2013
- Planned purchase or upgrade of consumer technology products
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- Figure 15: Plans for purchase or upgrade of consumer technology products in the next three months, December 2013
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- Figure 16: Proportion of consumers who are planning on buying consumer technology products in the next three months, September and December 2013
Consumer Technology Products – Televisions
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- Key points
- Ownership
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- Figure 17: Household ownership of television sets, September and December 2013
- Plans for purchase or upgrade
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- Figure 18: Plans for purchase or upgrade of television sets in the next three months, September and December 2013
- Smart gathers momentum as 3D plateaus
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- Figure 19: Household ownership of television sets, by television type, January 2012-December 2013
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- Figure 20: Proportion of large-screen TVs (32” and above) on the Currys website that feature smart technology, February 2013-February 2014
- Demographic breakdown – by gender
- Men still the most likely to have upgraded to the latest TV types
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- Figure 21: Household ownership of televisions, by gender, December 2013
- Gaining access to new features is the motivation for men
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- Figure 22: Plans to purchase any television in the next three months, by gender, December 2013
- Demographic breakdown – by age
- Almost a third of 16-34s have access to a smart TV
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- Figure 23: Household ownership of televisions, by age, December 2013
- TV market most reliant on the ‘streaming generation’
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- Figure 24: Plans to purchase any television in the next three months, by age, December 2013
- Stable TV numbers hide the impact of tablet viewing
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- Figure 25: Number of televisions in household, September and December 2013
Consumer Technology Products – Computers, Tablets and e-readers
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- Key points
- Ownership patterns
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- Figure 26: Household ownership of computers and e-readers, January 2012-December 2013
- Plans for purchase or upgrade
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- Figure 27: Plans for purchase or upgrade of computers and e-readers in the next three months, September and December 2013
- Tablets not fully responsible for sluggish PC sales
- Consumers now have different devices for different needs…
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- Figure 28: Household ownership of computers, by form factor, December 2013
- …whilst brands launch devices for different people
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- Figure 29: Samsung Galaxy Tab 3 Kids, launched November 2013
- Demographic breakdown – by gender
- Two thirds of men still have access to a desktop PC
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- Figure 30: Household ownership of computers and e-readers, by gender, December 2013
- Desktops still have an audience thanks to male-dominated gaming industry
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- Figure 31: Plans for purchase or upgrade of computers and e-readers in the next three months, by gender, December 2013
- Demographic breakdown – by age
- Over half of 16-34-year-olds now have access to a tablet
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- Figure 32: Household ownership of computers and e-readers, by age, December 2013
- Tablets on the way to becoming the most wanted form factor by all ages
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- Figure 33: Plans for purchase or upgrade of computers and e-readers in the next three months, by age, December 2013
Consumer Technology Products – Mobile Phones
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- Key points
- Ownership patterns
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- Figure 34: Personal ownership of mobile phones, January 2012-December 2013
- Plans for purchase or upgrade
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- Figure 35: Plans for purchase or upgrade of mobile phones in the next three months, September and December 2013
- Smartphone owners start to ditch basic secondary handsets
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- Figure 36: Personal ownership of mobile phones, by phone type, December 2013
- Smartphones lessening the need for specialist devices
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- Figure 37: Samsung Smartphone GamePad, launched December 2013
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- Figure 38: Xperia Z tablet with detachable camera lens accessory, launched 2013
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- Figure 39: Garmin Head-Up Display windshield projector, launched summer 2013
- Demographic breakdown – by gender
- Almost three fifths of men now own a smartphone
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- Figure 40: Personal ownership of mobile phones, by gender, December 2013
- A fifth of men actively looking to upgrade within the next three months
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- Figure 41: Plans for purchase or upgrade of mobile phones in the next three months, by gender, December 2013
- Demographic breakdown – by age
- Over-55s resist smartphones as more hang on to basic handsets
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- Figure 42: Personal ownership of mobile phones, by age, December 2013
- Price of smartphones gives late adopters little reason not to upgrade when the time comes
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- Figure 43: Plans for purchase or upgrade of mobile phones in the next three months, by age, December 2013
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- Figure 44: Yota smartphone with e-ink and LCD screens, launched 2013
Internet Access
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- Key points
- Devices used to access the internet
- Popularity of on-demand starts to be realised on the TV itself
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- Figure 45: Devices used to access the internet, December 2013, and percentage point change between January and December 2013
Online Activities
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- Key points
- Online activities performed
- On any device
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- Figure 46: Online activities performed in the past three months, December 2013
- On a computer
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- Figure 47: Online activities performed in the past three months on a computer, December 2013
- On a smartphone
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- Figure 48: Online activities performed in the past three months on a smartphone, December 2013
- On a tablet
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- Figure 49: Online activities performed in the past three months on a tablet, December 2013
- Social and sharing activities
- Variations by device
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- Figure 50: Social and sharing online activities performed in the past three months, by device, December 2013
- Variations by gender
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- Figure 51: Social and sharing online activities performed in the past three months, by gender, December 2013
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- Figure 52: Examples of Facebook ads, 2013
- Variations by age
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- Figure 53: Social and sharing online activities performed in the past three months, by age, December 2013
- The quest for information
- Variations by device
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- Figure 54: Information-finding activities performed online in the past three months, by device, December 2013
- Variations by gender
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- Figure 55: Information-finding activities performed online in the past three months, by gender, December 2013
- Variations by age
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- Figure 56: Information-finding activities performed online in the past three months, by age, December 2013
- Online shopping
- Variations by device
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- Figure 57: Online shopping activities performed in the past three months, by device, December 2013
- Figure 58: Smartphone ownership and the proportion of all consumers who have shopped via smartphones, July 2012-December 2013
- Variations by gender
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- Figure 59: Online shopping activities performed in the past three months, by gender, December 2013
- Variations by age
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- Figure 60: Online shopping activities performed in the past three months, by age, December 2013
- Online entertainment
- Variations by device
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- Figure 61: Online entertainment activities performed in the past three months, by device, December 2013
- Variations by gender
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- Figure 62: Online entertainment activities performed in the past three months, by gender, December 2013
- Variations by age
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- Figure 63: Online entertainment activities performed in the past three months, by age, December 2013
Digital Advertising
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- Key points
- Digital advertising engages over two fifths of internet users
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- Figure 64: Digital advertising seen and clicked on within the past three months, December 2013
- Email adverts still top the conversion chart
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- Figure 65: Proportion of people who have clicked on each type of advert after seeing it, September and December 2013
- Though they may buy using PCs, mobile and tablet users are most engaged by ads
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- Figure 66: Proportion of smartphone and tablet users who have seen, clicked on and bought from any digital advert in the past three months, December 2013
- Native advertising may be boosting social media
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- Figure 67: Digital advertising bought from within the past three months, September and December 2013
- Young men are more likely to buy from ads, though email converts more women
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- Figure 68: Proportion of people who have bought from any type of advert after clicking on ads in the past three months, by gender and age, December 2013
- Attitudes towards digital advertising
- Targeted ads do not have to ‘cross the line’
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- Figure 69: Attitudes towards digital advertising, December 2013
- Profile-based ads are more likely to engage men
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- Figure 70: Agreement with statements about digital advertising, by gender, December 2013
- Mobile purchasers more open to personalised ads, giving opportunity for geo-location targeting
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- Figure 71: Agreement with statements about digital advertising, by people who have purchased goods or services via computers, tablets and smartphones in the past 12 months, December 2013
Online and Mobile Purchasing
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- Key points
- Around a third of consumers have purchased using a smartphone…
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- Figure 72: Online purchases made in the past 12 months, by device, December 2013
- …but this only accounts for half of all device owners
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- Figure 73: Proportion of people who have made online purchases using computers, tablets or smartphones in the past 12 months, December 2013
- PCs still the device of choice for buying more expensive items
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- Figure 74: Online purchases made in the past 12 months, by device owners, December 2013
- Even over-55s who have acquired mobile devices are reluctant to shop with them
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- Figure 75: Proportion of people who have made online purchases using that device in the past 12 months, by device owners, by age, December 2013
- Attitudes towards mobile and tablet shopping
- Security and screen size are still prime concerns for smartphone owners
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- Figure 76: Attitudes towards online and mobile purchasing, December 2013
- Tablet shopping also restricted by security concerns, but boosted by in-home activity
- Hybrid tablets likely to boost ‘mobile’ shopping by older consumers…
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- Figure 77: Attitudes towards online and mobile purchasing, by age, December 2013
- …but smartphones can play a vital role in the young consumer’s shopping journey
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- Figure 78: Attitudes towards online and mobile purchasing, by age, December 2013
European Comparisons
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- Ownership of consumer technology products
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- Figure 79: Household ownership of consumer technology products in France, Germany, Italy, Spain and the UK, December 2013/February 2014
- Computers and e-readers
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- Figure 80: Household ownership of computers and e-readers in France, Germany, Italy, Spain and the UK, December 2013/February 2014
- Mobile phones
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- Figure 81: Personal ownership of mobile phones in France, Germany, Italy, Spain and the UK, December 2013/February 2014
- Online activities
- Online activities in France
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- Figure 82: Online activities performed in the past three months in France, February 2014
- Online activities in Germany
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- Figure 83: Online activities performed in the past three months in Germany, February 2014
- Online activities in Italy
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- Figure 84: Online activities performed in the past three months in Italy, February 2014
- Online activities in Spain
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- Figure 85: Online activities performed in the past three months in Spain, February 2014
Appendix – Consumer Technology Products
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- Figure 86: Technology products in household, December 2013
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- Figure 87: Technology products in household, by demographics, December 2013
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- Figure 88: Technology products have in household, by demographics, December 2013 (continued)
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- Figure 89: Technology products have in household, by demographics, December 2013 (continued)
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- Figure 90: Technology products personally owned, December 2013
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- Figure 91: Technology products personally owned, by demographics, December 2013
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- Figure 92: Technology products personally owned, by demographics, December 2013 (continued)
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- Figure 93: Technology products in household, by technology products in household, December 2013
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- Figure 94: Technology products in household, by technology products in household, December 2013 (continued)
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- Figure 95: Technology products in household, by technology products in household, December 2013 (continued)
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- Figure 96: Technology products personally owned, by technology products in household, December 2013 (continued)
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- Figure 97: Technology products personally owned, by technology products in household, December 2013 (continued)
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- Figure 98: Technology products personally owned, by technology products in household, December 2013 (continued)
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- Figure 99: Technology products personally owned, by technology products personally owned, December 2013
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- Figure 100: Technology products plan to buy/upgrade in the next three months, December 2013
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- Figure 101: Technology products plan to buy/upgrade in the next three months – Any computer, by demographics, December 2013
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- Figure 102: Technology products plan to buy/upgrade in the next three months – Smartphone, by demographics, December 2013
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- Figure 103: Technology products plan to buy/upgrade in the next three months – Static games console, by demographics, December 2013
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- Figure 104: Technology products plan to buy/upgrade in the next three months – Tablet computer, by demographics, December 2013
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- Figure 105: Technology products plan to buy/upgrade in the next three months – Any television, by demographics, December 2013
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- Figure 106: Technology products plan to buy/upgrade in the next three months – Laptop/netbook computer, by demographics, December 2013
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- Figure 107: Technology products plan to buy/upgrade in the next three months – Streaming media device/smart set-top box, by demographics, December 2013
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- Figure 108: Technology products plan to buy/upgrade in the next three months – Portable games console, by demographics, December 2013
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- Figure 109: Technology products plan to buy/upgrade in the next three months – e-reader, by demographics, December 2013
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- Figure 110: Technology products plan to buy/upgrade in the next three months – Portable media player, by demographics, December 2013
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- Figure 111: Technology products plan to buy/upgrade in the next three months – Internet-enabled TV, by demographics, December 2013
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- Figure 112: Technology products plan to buy/upgrade in the next three months – Desktop computer, by demographics, December 2013
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- Figure 113: Technology products plan to buy/upgrade in the next three months – 3DTV, by demographics, December 2013
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- Figure 114: Technology products plan to buy/upgrade in the next three months – Digital or video camera, by demographics, December 2013
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- Figure 115: Technology products plan to buy/upgrade in the next three months – High-definition (HD) TV, by demographics, December 2013
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- Figure 116: Technology products plan to buy/upgrade in the next three months – Satellite navigation/GPS device, by demographics, December 2013
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- Figure 117: Technology products plan to buy/upgrade in the next three months – Blu-ray player, by demographics, December 2013
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- Figure 118: Technology products plan to buy/upgrade in the next three months – DVD player, by demographics, December 2013
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- Figure 119: Technology products plan to buy/upgrade in the next three months – Surround sound/home cinema system, by demographics, December 2013
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- Figure 120: Technology products plan to buy/upgrade in the next three months – Basic mobile phone, by demographics, December 2013
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- Figure 121: Technology products personally owned, by technology products personally owned, December 2013 (continued)
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- Figure 122: Number of televisions in household, December 2013
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- Figure 123: Number of televisions in household, by demographics, December 2013
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- Figure 124: Number of televisions in household, by technology products in household, December 2013
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- Figure 125: Number of televisions in household, by technology products in household, December 2013 (continued)
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- Figure 126: Number of televisions in household, by technology products in household, December 2013 (continued)
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Appendix – Internet Access
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- Figure 127: Internet access, by device, December 2013
- Figure 128: Internet access, by device, by demographics, December 2013
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- Figure 129: Internet access, by device, by demographics, December 2013 (continued)
- Figure 130: Internet access, by device, by internet access, by device, December 2013
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Appendix – Online Activities
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- Figure 131: Online activities done in the last three months, December 2013
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- Figure 132: Online activities done on a tablet in the last three months, December 2013
- Figure 133: Online activities done on a smartphone in the last three months, December 2013
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- Figure 134: Online activities done in the last three months – On any device, by demographics, December 2013
- Figure 135: Online activities done in the last three months – On any device, by demographics, December 2013 (continued)
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- Figure 136: Online activities done in the last three months – On any device, by demographics, December 2013 (continued)
- Figure 137: Online activities done in the last three months – On any device, by demographics, December 2013 (continued)
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- Figure 138: Online activities done in the last three months – On any device, by demographics, December 2013 (continued)
- Figure 139: Online activities done in the last three months – On a computer, by demographics, December 2013
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- Figure 140: Online activities done in the last three months – On a computer, by demographics, December 2013 (continued)
- Figure 141: Online activities done in the last three months – On a computer, by demographics, December 2013 (continued)
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- Figure 142: Online activities done in the last three months – On a computer, by demographics, December 2013 (continued)
- Figure 143: Online activities done in the last three months – On a computer, by demographics, December 2013 (continued)
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- Figure 144: Online activities done in the last three months – On a tablet, by demographics, December 2013
- Figure 145: Online activities done in the last three months – On a tablet, by demographics, December 2013 (continued)
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- Figure 146: Online activities done in the last three months – On a tablet, by demographics, December 2013 (continued)
- Figure 147: Online activities done in the last three months – On a tablet, by demographics, December 2013 (continued)
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- Figure 148: Online activities done in the last three months – On a tablet, by demographics, December 2013 (continued)
- Figure 149: Online activities done in the last three months – On a smartphone, by demographics, December 2013
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- Figure 150: Online activities done in the last three months – On a smartphone, by demographics, December 2013 (continued)
- Figure 151: Online activities done in the last three months – On a smartphone, by demographics, December 2013 (continued)
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- Figure 152: Online activities done in the last three months – On a smartphone, by demographics, December 2013 (continued)
- Figure 153: Online activities done in the last three months – On a smartphone, by demographics, December 2013 (continued)
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Appendix – Digital Advertising
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- Figure 154: Digital advertising seen and clicked on within the past 3 months, December 2013
- Figure 155: Digital advertising seen and clicked on within the past 3 months – Any type of advert, by demographics, December 2013
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- Figure 156: Digital advertising seen and clicked on within the past 3 months – Online advert, by demographics, December 2013
- Figure 157: Digital advertising seen and clicked on within the past 3 months – Sponsored link on a search engine, by demographics, December 2013
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- Figure 158: Digital advertising seen and clicked on within the past 3 months – Video advert/commercial, by demographics, December 2013
- Figure 159: Digital advertising seen and clicked on within the past 3 months – Advert on a social media site, by demographics, December 2013
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- Figure 160: Digital advertising seen and clicked on within the past 3 months – Advert based on my browsing history, by demographics, December 2013
- Figure 161: Digital advertising seen and clicked on within the past 3 months – Advert or promotion within an email, by demographics, December 2013
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- Figure 162: Digital advertising seen and clicked on within the past 3 months – Advert within a game, by demographics, December 2013
- Figure 163: Digital advertising seen and clicked on within the past 3 months – In-app advert, by demographics, December 2013
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- Figure 164: Digital advertising bought from within the past 3 months, December 2013
- Figure 165: Digital advertising bought from within the past 3 months, by demographics, December 2013
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- Figure 166: Digital advertising bought from within the past 3 months, by demographics, December 2013 (continued)
- Figure 167: Digital advertising bought from within the past 3 months, by demographics, December 2013 (continued)
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- Figure 168: Digital advertising bought from within the past 3 months, by demographics, December 2013 (continued)
- Figure 169: Digital advertising bought from within the past 3 months, by demographics, December 2013 (continued)
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- Figure 170: Digital advertising bought from within the past 3 months, by demographics, December 2013 (continued)
- Figure 171: Digital advertising bought from within the past 3 months, by demographics, December 2013 (continued)
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- Figure 172: Attitudes towards digital advertising, December 2013
- Figure 173: Agreement with the statement ‘I find online advertising annoying’, by demographics, December 2013
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- Figure 174: Agreement with the statement ‘I find online advertising intrusive’, by demographics, December 2013
- Figure 175: Agreement with the statement ‘Advertising that is based on my browsing history makes me feel uncomfortable’, by demographics, December 2013
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- Figure 176: Agreement with the statement ‘I wouldn’t mind watching an advert or promotional video that can be skipped after a few seconds’, by demographics, December 2013
- Figure 177: Agreement with the statement ‘I would rather see online advertising than pay for advertising-free apps and online services’, by demographics, December 2013
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- Figure 178: Agreement with the statement ‘I like online advertising that is humorous’, by demographics, December 2013
- Figure 179: Agreement with the statement ‘I like online advertising that is related to my personal interests’, by demographics, December 2013
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- Figure 180: Agreement with the statement ‘If I really liked an online advert or promotional video, I would share it with my friends’, by demographics, December 2013
- Figure 181: Agreement with the statement ‘I am happy for companies to use my data to make online advertising more relevant’, by demographics, December 2013
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- Figure 182: Agreement with the statement ‘I would be willing to pay for advertising-free apps and online services’, by demographics, December 2013
- Figure 183: Digital advertising seen and clicked on within the past 3 months, by attitudes towards digital advertising – Agree, December 2013
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- Figure 184: Digital advertising seen and clicked on within the past 3 months, by attitudes towards digital advertising – Agree, December 2013 (continued)
- Figure 185: Attitudes towards digital advertising, by digital advertising seen and clicked on within the past 3 months – Any type of advert, December 2013
- Figure 186: Attitudes towards digital advertising, by digital advertising seen and clicked on within the past 3 months – Online advert, December 2013
- Figure 187: Attitudes towards digital advertising, by digital advertising seen and clicked on within the past 3 months – Video advert/commercial, December 2013
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- Figure 188: Attitudes towards digital advertising, by digital advertising seen and clicked on within the past 3 months – Sponsored link on a search engine, December 2013
- Figure 189: Attitudes towards digital advertising, by digital advertising seen and clicked on within the past 3 months – Advert on a social media site, December 2013
- Figure 190: Attitudes towards digital advertising, by digital advertising seen and clicked on within the past 3 months – Advert based on my browsing history, December 2013
- Figure 191: Attitudes towards digital advertising, by digital advertising seen and clicked on within the past 3 months – Advert within a game, December 2013
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- Figure 192: Attitudes towards digital advertising, by digital advertising seen and clicked on within the past 3 months – Advert or promotion within an email, December 2013
- Figure 193: Attitudes towards digital advertising, by digital advertising seen and clicked on within the past 3 months – In-app advert, December 2013
- Figure 194: Attitudes towards digital advertising, by digital advertising bought from within the past 3 months, December 2013
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Appendix – Online and Mobile Purchasing
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- Figure 195: Online purchases made in the past 12 months, by device, December 2013
- Figure 196: Online purchases made in the past 12 months by tablet, December 2013
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- Figure 197: Online purchases made in the past 12 months by smartphone, December 2013
- Figure 198: Online purchases made in the past 12 months, by device – On a computer, by demographics, December 2013
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- Figure 199: Online purchases made in the past 12 months, by device – On a computer, by demographics, December 2013 (continued)
- Figure 200: Online purchases made in the past 12 months, by device – On a computer, by demographics, December 2013 (continued)
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- Figure 201: Online purchases made in the past 12 months, by device – On a tablet, by demographics, December 2013
- Figure 202: Online purchases made in the past 12 months, by device – On a tablet, by demographics, December 2013 (continued)
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- Figure 203: Online purchases made in the past 12 months, by device – On a tablet, by demographics, December 2013 (continued)
- Figure 204: Online purchases made in the past 12 months, by device – On a smartphone, by demographics, December 2013
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- Figure 205: Online purchases made in the past 12 months, by device – On a smartphone, by demographics, December 2013 (continued)
- Figure 206: Online purchases made in the past 12 months, by device – On a smartphone, by demographics, December 2013 (continued)
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- Figure 207: Online purchases made in the past 12 months by tablet owners – On a tablet, by demographics, December 2013
- Figure 208: Online purchases made in the past 12 months by tablet owners – On a tablet, by demographics, December 2013 (continued)
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- Figure 209: Online purchases made in the past 12 months by tablet owners – On a tablet, by demographics, December 2013
- Figure 210: Online purchases made in the past 12 months by smartphone users – On a smartphone, by demographics, December 2013
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- Figure 211: Online purchases made in the past 12 months by smartphone users – On a smartphone, by demographics, December 2013 (continued)
- Figure 212: Online purchases made in the past 12 months by smartphone users – On a smartphone, by demographics, December 2013 (continued)
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- Figure 213: Attitudes towards online and mobile purchasing, December 2013
- Figure 214: Attitudes towards online and mobile purchasing, by demographics, December 2013
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- Figure 215: Attitudes towards online and mobile purchasing, by demographics, December 2013 (continued)
- Figure 216: Online purchases made in the past 12 months on computers, by attitudes towards online and mobile purchasing, December 2013
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- Figure 217: Online purchases made in the past 12 months on computers, by attitudes towards online and mobile purchasing, December 2013 (continued)
- Figure 218: Online purchases made in the past 12 months on tablets, by attitudes towards online and mobile purchasing, December 2013
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- Figure 219: Online purchases made in the past 12 months on tablets, by attitudes towards online and mobile purchasing, December 2013
- Figure 220: Online purchases made in the past 12 months on smartphones, by attitudes towards online and mobile purchasing, December 2013
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- Figure 221: Online purchases made in the past 12 months on smartphones, by attitudes towards online and mobile purchasing, December 2013
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Appendix – European Comparisons
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- Figure 222: Technology products in household, February 2014
- Figure 223: Technology products in household, by demographics, February 2014
- Figure 224: Technology products in household, by demographics, February 2014 (continued)
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- Figure 225: Technology products in household, by demographics, February 2014 (continued)
- Figure 226: Technology products in household, by demographics, France, February 2014
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- Figure 227: Technology products in household, by demographics, France, February 2014 (continued)
- Figure 228: Technology products in household, by demographics, France, February 2014 (continued)
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- Figure 229: Technology products in household, by demographics, Germany, February 2014
- Figure 230: Technology products in household, by demographics, Germany, February 2014 (continued)
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- Figure 231: Technology products in household, by demographics, Germany, February 2014 (continued)
- Figure 232: Technology products in household, by demographics, Italy, February 2014
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- Figure 233: Technology products in household, by demographics, Italy, February 2014 (continued)
- Figure 234: Technology products in household, by demographics, Italy, February 2014 (continued)
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- Figure 235: Technology products in household, by demographics, Spain, February 2014
- Figure 236: Technology products in household, by demographics, Spain, February 2014 (continued)
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- Figure 237: Technology products in household, by demographics, Spain, February 2014 (continued)
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