Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Volume forecast of UK television purchases, 2008-18
- Figure 2: Value forecast of UK television purchases, 2008-18
- Segment performance
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- Figure 3: Share of television volume sales, by type of set, 2011 and 2012
- The consumer
- Three quarters of households have an HD TV
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- Figure 4: Household ownership of televisions, by television type, August 2013
- Secondary TVs may be at risk as tablets take over
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- Figure 5: Household television ownership, by room, August 2013
- A quarter of consumers are planning to buy a TV in the next year
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- Figure 6: TV purchasing plans, August 2013
- Smart TV is finally gaining popularity
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- Figure 7: Interest in features and screen types, August 2013
- Three quarters of potential TV buyers are interested in wireless streaming
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- Figure 8: Awareness, interest and value of product features, August 2013
- HD picture quality is still key for consumers
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- Figure 9: Attitudes towards televisions, August 2013
- Almost three fifths of HD TV owners regularly watch HD channels
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- Figure 10: Usage of HD TV channels, August 2013
- What we think
Issues in the Market
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- Are TVs in danger of becoming monitors for external content sources?
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- Figure 11: Miracast demonstrated on a Philips TV, 2013
- Will the small TV market become obsolete?
- Beyond the impact of the FIFA World Cup in 2014, how can the market return to growth?
- Will smart and 3D TVs ever take off?
Trend Application
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- Trend: Minimize Me
- Trend: Click and Connect
- Mintel Futures: East Meets West
Market Drivers
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- Key points
- Mass production of large screen LED TVs has driven prices down
- Smart TV will soon be the standard specification
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- Figure 12: Proportion of large screen TVs (32” and above) on the Currys website that have smart technology, February-August 2013
- More smart TV owners start to connect
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- Figure 13: Consumers’ use of internet connection on smart TVs, 2013
- The changing role of the television
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- Figure 14: Devices used when second-screening, August 2013
- FIFA World Cup should give market much needed boost in 2014
- OLED TVs take design to a new level
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- Figure 15: LG’s 77” curved OLED TV, on show at IFA, September 2013
- Ultra HD TVs raise the bar beyond 1080p
- 3D market held back by lack of content
- Tablets could replace secondary TV sets
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- Figure 16: Location of viewing audio-visual content on tablets and smartphones, 2013
Who’s Innovating?
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- Key points
- TV manufacturers look to gain exclusive content
- Ultra HD TVs come to market
- Standing out through design
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- Figure 17: Philips DesignLine series, launched May 2013
- Meeting consumer desire for customisation
Market Size and Forecast
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- Key points
- TV market on the road to recovery after a turbulent period
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- Figure 18: Total value and volume television sales and forecast, 2008-18
- Forecast
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- Figure 19: Volume forecast of UK television purchases, 2008-18
- Figure 20: Value forecast of UK television purchases, 2008-18
- Forecast methodology
Segment Performance
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- Key points
- Dramatic swing towards LED pushes out plasma
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- Figure 21: Volume sales of televisions, by display type, 2011 and 2012
- Figure 22: Share of television volume sales, by type of set, 2011 and 2012
- Smart TVs start to become mainstream
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- Figure 23: Share of television volume sales, by smart technology, 2011-13
Market Share
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- Key points
- One in three TVs sold in 2012 was a Samsung
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- Figure 24: Volume share of television sales, by brand, 2008-12
- Samsung dominates a growing smart sector
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- Figure 25: Ownership of smart TVs in the UK, by brand, 2013
Companies and Products
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- Key points
- LG Electronics
- Company overview
- Products and recent activity
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- Figure 26: LG’s 77” curved OLED TV, on show at IFA, September 2013
- Financial performance
- Promotional activity
- Strategy
- Panasonic Corporation
- Company overview
- Products and recent activity
- Financial performance
- Promotional activity
- Strategy
- Koninklijke Philips Electronics N.V.
- Company overview
- Products and recent activity
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- Figure 27: Philips Elevation series, launched summer 2013
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- Figure 28: Philips Cloud TV menu screen, launched September 2013
- Financial performance
- Promotional activity
- Strategy
- Samsung Electronics
- Company overview
- Products and recent activity
- Financial performance
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- Figure 29: Key financials for Samsung Electronics Co Ltd, KRW (₩) (billion), 2008-12
- Figure 30: Key financials for Samsung Electronics Co Ltd, GBP (million), 2008-12
- Promotional activity
- Strategy
- Sony Corporation
- Company overview
- Products and recent activity
- Financial performance
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- Figure 31: Key financials for Sony Corporation, JPY (¥) (billion), 2009-13
- Figure 32: Key financials for Sony Corporation, GBP (million), 2009-13
- Promotional activity
- Strategy
- Toshiba Corporation
- Company overview
- Products and recent activity
- Financial performance
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- Figure 33: Key financials for Toshiba Corp, JPY (¥) (billion), 2009-13
- Figure 34: Key financials for Toshiba Corp, GBP (million), 2009-13
- Promotional activity
- Strategy
Brand Research
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- Brand map
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- Figure 35: Attitudes towards and usage of brands in the television sector, September 2013
- Correspondence analysis
- Brand attitudes
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- Figure 36: Attitudes, by television brand, September 2013
- Brand personality
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- Figure 37: Television brand personality – macro image, September 2013
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- Figure 38: Television brand personality – micro image, September 2013
- Brand experience
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- Figure 39: Television brand usage, September 2013
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- Figure 40: Satisfaction with various television brands, September 2013
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- Figure 41: Consideration of television brands, September 2013
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- Figure 42: Consumer perceptions of current television brand performance, September 2013
- Brand index
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- Figure 43: Television brand index, September 2013
- Target group analysis
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- Figure 44: Target groups, September 2013
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- Figure 45: Television brand usage, by target groups, September 2013
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
Brand Communication and Promotion
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- Key points
- Samsung invests in advertising to maintain premium image
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- Figure 46: Top television manufacturers, by advertising expenditure, 2009-12
- 3D spend in decline as manufacturers focus elsewhere
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- Figure 47: Advertising expenditure, by TV display type, 2009-12
Televisions in the Home
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- Key points
- Three quarters of consumers have a high-definition TV
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- Figure 48: Household ownership of televisions, by television type, August 2013
- Smart and 3D fail to kick-off, but 2014 could be the year of transition
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- Figure 49: Household ownership of smart and 3D TVs, January 2012 – August 2013
- Demographic breakdown
- Men faster to upgrade to HD TV
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- Figure 50: Household ownership of televisions, by gender, August 2013
- Smart TVs in demand with ‘on-demand’ watching 16-24s
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- Figure 51: Household ownership of televisions, by age, August 2013
- High-earners show the direction of the market
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- Figure 52: Household ownership of televisions, by gross-annual household income, August 2013
- Customisation of smart TV menu screens could see more families upgrade
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- Figure 53: Household ownership of televisions, by presence of children in home, August 2013
- Secondary TVs may be at risk as tablets take over
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- Figure 54: Household television ownership, by room, August 2013
- Standard-definition could be wiped out as bedroom TVs are replaced
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- Figure 55: Household television ownership, by room, August 2013
Television Purchasing Plans and Priorities
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- Key points
- A quarter of consumers are planning to buy a TV in the next year
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- Figure 56: TV purchasing plans, August 2013
- Young men most likely to buy as FIFA World Cup dawns
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- Figure 57: Plans to purchase a TV in the next year, by gender and age, August 2013
- Consumers budgets likely to be squeezed
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- Figure 58: Plans to purchase a TV in the next year, by financial situation, August 2013
- Opportunity for bundle deals
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- Figure 59: Proportion of device owners who are planning to purchase a TV in the next 12 months, August 2013
- Smart TV is finally gaining popularity
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- Figure 60: Interest in features and screen types, August 2013
- Consumers wanting an LCD may well upgrade to super-slim LED TVs
Awareness, Interest and Value of TV Product Features
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- Key points
- Consumers are still willing to pay more to acquire HD
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- Figure 61: Awareness, interest and value of product features, August 2013
- Three quarters of potential TV buyers are interested in wireless streaming
- Young men most likely to pay more for an upgrade
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- Figure 62: Willingness to pay more for each feature, August 2013
Attitudes Towards Televisions
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- Key points
- HD picture quality is still key for consumers
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- Figure 63: Attitudes towards televisions, August 2013
- The power of extended warranty and trade-in schemes
- Multiple-device TV viewing appeals to young people
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- Figure 64: Attitudes towards televisions, August 2013
Usage of Smart, HD and 3D Televisions
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- Key points
- Almost three fifths of HD TV owners regularly watch HD channels
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- Figure 65: Usage of HD TV channels, August 2013
- Limited availability of 3D content stifles usage
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- Figure 66: Usage of 3D TV channels, August 2013
- Smart TV users start to connect regularly
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- Figure 67: Usage of smart TV apps, August 2013
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- Figure 68: Activities undertaken on smart TVs among adults and children, 2013
Appendix – Market Size and Forecast
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- Figure 69: Value forecast of UK television purchases, 2008-18
- Figure 70: Volume forecast of UK television purchases, 2008-18
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Appendix – Brand Research
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- Figure 71: Brand usage, September 2013
- Figure 72: Brand commitment, September 2013
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- Figure 73: Brand momentum, September 2013
- Figure 74: Brand diversity, September 2013
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- Figure 75: Brand satisfaction, September 2013
- Figure 76: Brand attitude, September 2013
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- Figure 77: Brand image – macro image, September 2013
- Figure 78: Brand image – micro image, September 2013
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- Figure 79: Profile of target groups, by demographics, September 2013
- Figure 80: Psychographic segmentation, by target groups, September 2013
- Figure 81: Brand usage, by target groups, September 2013
- Brand index
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- Figure 82: Brand index, September 2013
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Appendix – Televisions in the Home
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- Figure 83: Household ownership of televisions, by TV type, August 2013
- Figure 84: Household ownership of televisions, by TV type, by demographics, August 2013
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- Figure 85: Household television ownership, by household television ownership, August 2013
- Figure 86: Household television ownership, by room, August 2013
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- Figure 87: Standard-definition TV ownership, by room, August 2013
- Figure 88: High definition (HD) TV ownership, by room, August 2013
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- Figure 89: Internet-enabled TV ownership, by room, August 2013
- Figure 90: 3D TV ownership, by room, August 2013
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- Figure 91: Household television ownership, by room – Any, by demographics, August 2013
- Figure 92: Household television ownership, by room – Standard-definition TV, by demographics, August 2013
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- Figure 93: Household television ownership, by room – High definition TV, by demographics, August 2013
- Figure 94: Household television ownership, by room – Internet-enabled TV, by demographics, August 2013
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- Figure 95: Household television ownership, by room – 3D TV, by demographics, August 2013
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Appendix – Television Purchasing Plans and Priorities
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- Figure 96: TV purchasing plans, August 2013
- Figure 97: TV purchasing plans, by demographics, August 2013
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- Figure 98: Interest in features and screen types, August 2013
- Figure 99: Interest in features and screen types, by demographics, August 2013
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- Figure 100: Interest in features and screen types, by interest in features and screen types, August 2013
- Figure 101: Interest in features and screen types, by TV purchasing plans, August 2013
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Appendix – Awareness, Interest and Value of TV Product Features
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- Figure 102: Awareness, interest and value of product features, August 2013
- Figure 103: Awareness, interest and value of product features – Freeview HD tuner, by demographics, August 2013
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- Figure 104: Awareness, interest and value of product features – 1080p high-definition, by demographics, August 2013
- Figure 105: Awareness, interest and value of product features – Ability to wirelessly show content from other devices, by demographics, August 2013
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- Figure 106: Awareness, interest and value of product features – Access to apps, by demographics, August 2013
- Figure 107: Awareness, interest and value of product features – 100Hz processing rate or higher, by demographics, August 2013
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- Figure 108: Awareness, interest and value of product features – 3D capability, by demographics, August 2013
- Figure 109: Awareness, interest and value of product features – Voice and/or gesture control, by demographics, August 2013
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- Figure 110: Awareness, interest and value of product features – Built-in camera, by demographics, August 2013
- Figure 111: Awareness, interest and value of product features, by interest in features and screen types, August 2013
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Appendix – Attitudes Towards Televisions
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- Figure 112: Attitudes towards televisions, August 2013
- Figure 113: Attitudes towards televisions, by demographics, August 2013
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- Figure 114: Attitudes towards televisions, by demographics, August 2013 (continued)
- Figure 115: Attitudes towards televisions, by demographics, August 2013 (continued)
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- Figure 116: Attitudes towards televisions, by demographics, August 2013 (continued)
- Figure 117: Attitudes towards televisions, by demographics, August 2013 (continued)
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Appendix – Usage of Smart, HD and 3D TVs
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- Figure 118: Usage of HD TV channels, August 2013
- Figure 119: Usage of 3D TV channels, August 2013
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- Figure 120: Usage of smart TV apps, August 2013
- Figure 121: Usage of HD TV channels, by demographics, August 2013
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- Figure 122: Usage of smart TV apps, by demographics, August 2013
- Figure 123: Interest in features and screen types, by usage of HD TV channels, August 2013
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- Figure 124: Interest in features and screen types, by usage of smart TV apps, August 2013
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