“FS marketers continue to be challenged by the changing world of communication and the specific financial needs and demands of each generation. Collaborating closely with technology for quick and efficient communication as well as seamless and innovative product and service delivery could help the industry keep up with consumers.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Consumer – Financial Attitudes and Sentiment
Consumer – Financial Goals
Trust in the FSI
Learning About Investments and Finance
Attitudes toward Mobile Technology
Engagement with FS
Interest in New Products and Services
Consumer Segmentation
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
27th May 2016
"Gen X has been underserved by the financial services industry, overshadowed by the retirement planning needs of Baby Boomers and the long-term potential of the Millennials. But Gen X has financial needs, too, and many have enough resources to be of real interest to the industry. There is plenty of ... 
17th July 2015
“Staying competitive and in business are new challenges for financial services firms. Consequently, marketing to consumers must be innovative, relevant, convenient and accessible. Having a presence where consumers live, work and socialize while utilizing the latest technology can empower financial services marketers to effectively reach consumers.”
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How can FSI effectively reach consumers from three different generations?
