“The leading purchase driver among craft beer drinkers is style, pointing to a more discerning consumer base. This focus on style and flavor is a major element that differentiates a craft beer drinker from the rest, and points to the future of beer in the US. Whereas consumers used to have to turn to imports for flavor variety, the expansion of craft breweries with interesting flavor offerings has opened the ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Beer Consumption
Consumption Occasion
Reasons for Drinking Craft Beer
Purchase Decision
Consumption Location
Purchase Influencers
Choosing an Alternate Product
Attitudes Toward Beer
Impact of Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies and Brand Analysis
Innovations and Innovators
Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Trade Associations
27th February 2015
“While craft beer drinkers might appear to be more particular about the products they drink, they are by no means exclusive in their beer drinking. Some 83% of craft drinkers also drink non-craft.” 
27th December 2014
“Infusing new products with some degree of familiarity should particularly resonate with key consumers, as Mintel’s custom consumer research finds that 32% of craft beer drinkers look for offerings that taste like ones they know and like.”
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How does a craft beer drinker differ from a mainstream beer drinker?
