Shaving and Hair Removal Products - US - September 2014
Shaving and Hair Removal Products - US - September 2014

“Today’s shaving and hair removal product consumer wants convenience and economy. Although the biggest innovations came in cartridge razors, the only segment to grow in the last two years was disposable razors, as consumers demonstrate a continual willingness to use products that are “good enough” and affordable, rather than the best products on the market.”

– Shannon Romanowski, Senior Beauty and Personal Care Analyst

more
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Cartridges and Cartridge Razors
Segment Performance – Disposable Razors
Segment Performance – Shaving Cream
Segment Performance – Depilatories
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Hair Removal
Use of Shaving and Hair Removal Products
Use of Professional Hair Removal Services
Interest in Shaving and Hair Removal Products
Use of and Interest in Shaving Prep Products
Attitudes toward Hair Removal
Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share – Cartridges and Cartridge Razors
Brand Share – Disposable Razors
Brand Share – Shaving Cream
Brand Share – Depilatories
Innovations and Innovators
Marketing Strategies
Social Media

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations