Table of Contents
Introduction
-
- Definition
- Abbreviations
Executive Summary
-
- Consumer technology products
-
- Figure 1: Household/personal ownership of consumer technology products, July and September 2012
- Figure 2: Personal ownership of smartphones, basic mobile phones and/or portable media players, July and September 2012
-
- Figure 3: Plans for purchase or upgrade of consumer technology products in the next three months, July and September 2012
- Internet usage
- Devices used to access the internet
-
- Figure 4: Devices used to access the internet in the last three months, September 2012 and percentage point change between July and September 2012
- Time spent on the internet
-
- Figure 5: Average minutes spent online per visitor per month from computers, August 2010-August 2012
- Online activities
-
- Figure 6: Online activities performed in the past three months, September 2012 and percentage point change between July and September 2012
-
- Figure 7: Top ten online activities performed in the past three months, by device, September 2012
- Attitudes towards technology products
-
- Figure 8: Attitudes towards technology products, September 2012
- European comparisons
- Household ownership of technology products
-
- Figure 9: Household ownership of consumer technology products in France, Germany, Italy, Spain and the UK, September-November 2012
- Personal ownership of mobile phones
-
- Figure 10: Personal ownership of mobile phones in France, Germany, Italy, Spain and the UK, September-November 2012
- Devices used to access the internet
-
- Figure 11: Devices used to access the internet in the last three months in France, Germany, Italy, Spain and the UK, September-November 2012
- Top ten internet activities
-
- Figure 12: Top ten online activities performed in the past three months in France, Germany, Italy and Spain, November 2012
- What we think
Consumer Technology Products
-
- Key points
- Ownership patterns of consumer technology products
-
- Figure 13: Household/personal ownership of consumer technology products, July and September 2012
- Planned purchase or upgrade of consumer technology products
-
- Figure 14: Plans for purchase or upgrade of consumer technology products in the next three months, July and September 2012
- Televisions
- Ownership patterns
-
- Figure 15: Household ownership of television sets, July and September 2012
-
- Figure 16: Household ownership of internet-enabled TVs and 3DTVs, by age, September 2012
-
- Figure 17: Household ownership of internet-enabled TVs and 3DTVs, by social media users who log in once a month or more, September 2012
- Plans for purchase or upgrade
-
- Figure 18: Plans for purchase or upgrade of television sets in the next three months, July and September 2012
-
- Figure 19: Plans for purchase or upgrade to smart and 3DTV sets in the next three months, by social media users who log in once a month or more, September 2012
- News, trends and analyses
- Dual screening – here to stay?
- Predictions for CES
- Home entertainment systems
- Ownership patterns
-
- Figure 20: Household ownership of home entertainment systems, July and September 2012
-
- Figure 21: Household ownership of DVD players, Blu-ray players and surround sound/home cinema systems, by age, September 2012
- Plans for purchase or upgrade
-
- Figure 22: Plans for purchase or upgrade of home entertainment products in the next three months, July and September 2012
-
- Figure 23: Plans for purchase or upgrade of home entertainment products in the next three months, by attitudes towards technology, September 2012
- News, trends and analyses
- Blu-ray integration
- NOW TV attacks the market
- Sound bars revitalise home cinema
- Computers and eReaders
- Ownership patterns
-
- Figure 24: Household ownership of computers and eReaders, July and September 2012
-
- Figure 25: Household ownership of computers, by form factors, September 2012
-
- Figure 26: Household ownership of laptop/netbook and desktop computers, by gross annual household income, September 2012
-
- Figure 27: Household ownership of eReaders and tablet computers, by gross annual household income, September 2012
-
- Figure 28: Household ownership of computers and eReaders, by gender, September 2012
-
- Figure 29: Household ownership of tablet computers and eReaders, September 2012
-
- Figure 30: Household ownership of eReaders and tablet computers, by number of people in household, July 2012
- Plans for purchase or upgrade
-
- Figure 31: Plans for purchase or upgrade of computers and eReaders in the next three months, July and September 2012
-
- Figure 32: Plans for purchase or upgrade of computers in the next three months, by age, September 2012
- News, trends and analyses
- Launch of Windows 8
- Apple and Google unveil new tablets
- Amazon files patent for multi-display device
- Barnes & Noble to challenge Kindle
- Room for a budget proposition?
- Gaming consoles
- Ownership patterns
-
- Figure 33: Household ownership of video games consoles, July and September 2012
-
- Figure 34: Household ownership of Microsoft Xbox 360, Nintendo Wii and Sony PlayStation 3, September 2012
-
- Figure 35: Household ownership of Nintendo DS, Nintendo 3DS and Sony PlayStation Portable, September 2012
-
- Figure 36: Household ownership of video games consoles, by gender, September 2012
-
- Figure 37: Household ownership of video games consoles, by age, September 2012
- Plans for purchase or upgrade
-
- Figure 38: Plans for purchase or upgrade of video games consoles in the next three months, July and September 2012
- News, trends and analyses
- Launch of next-generation consoles
- Challenge to market as casual gaming evolves
- Mobile phones
- Ownership patterns
-
- Figure 39: Personal ownership of smartphones, basic mobile phones and/or portable media players, July and September 2012
-
- Figure 40: Personal ownership of mobile phones, by phone type, September 2012
-
- Figure 41: Personal ownership of smartphones and basic mobile phones, by age, September 2012
-
- Figure 42: Personal ownership of smartphones and basic mobile phones, by region, September 2012
-
- Figure 43: Ownership of digital or video cameras and smartphones, January and September 2012
-
- Figure 44: Mobile phone ownership, by platform provider, July 2012
-
- Figure 45: Mobile phone ownership, by handset manufacturer, July 2012
- Plans for purchase or upgrade
-
- Figure 46: Plans for purchase or upgrade of mobile phones in the next three months, by age, September 2012
- News, trends and analyses
- 4G handsets unveiled
- Apple re-evaluates thinking on screen size
- Will ‘bendy’ phones catch on?
- SatNav systems
- Ownership patterns
-
- Figure 47: Household ownership of SatNav systems, by gross annual household income, September 2012
-
- Figure 48: Household ownership of SatNav systems, by region, September 2012
- News, trends and analyses
- Apple map controversy to boost SatNav sales?
- Premium SatNavs to offer in-car entertainment
- Portable media players
- Ownership patterns
-
- Figure 49: Personal ownership of portable media players, by age, September 2012
- Plans for purchase or upgrade
- News, trends and analyses
Internet Usage
-
- Key points
- Internet penetration
-
- Figure 50: Percentage of internet users and non-users, by age, Q3 2012
- Devices used to access the internet
-
- Figure 51: Devices used to access the internet in the last three months, September 2012 and percentage point change between July and September 2012
- Accessing the internet with mobile devices
-
- Figure 52: Smartphone owners and using smartphones to access internet, by age, September 2012
- Accessing the internet with other devices
-
- Figure 53: Proportion of smart TV owners who have connected to the internet using their television in the past three months, September 2012
- Growing number of devices used to access the internet
-
- Figure 54: Repertoire of methods used to access the internet in the last three months, by age, September 2012
- Time spent on the internet
-
- Figure 55: Average minutes spent online per visitor per month from computers, August 2010-August 2012
-
- Figure 56: Average minutes spent online per visitor per month, by age, August 2012
- Figure 57: Average minutes spent online per visitor per month, by gender and age, August 2012
- Top ten web properties
-
- Figure 58: Top ten web properties, by audience reach, August 2012
-
- Figure 59: Top 12 web properties, by average minutes spent on site per visitor per month, August 2012
Online Activities
-
- Key points
- Online activities performed
- On any devices
-
- Figure 60: Online activities performed in the past three months, September 2012 and percentage point change between July and September 2012
- On a computer
-
- Figure 61: Online activities performed in the past three months on a computer, September 2012 and percentage point change between July and September 2012
- On a smartphone
-
- Figure 62: Online activities performed in the past three months on a smartphone, September 2012 and percentage point change between July and September 2012
- On a tablet
-
- Figure 63: Online activities performed in the past three months on a tablet, September 2012 and percentage point change between July and September 2012
- Top ten online activities
-
- Figure 64: Top ten online activities performed in the past three months, by device, September 2012
- Social and sharing activities
- Variations by device
-
- Figure 65: Social and sharing online activities performed in the past three months, by device, September 2012
- Variations by gender
-
- Figure 66: Social and sharing online activities performed in the past three months, by gender, September 2012
- Variations by age
-
- Figure 67: Social and sharing online activities performed in the past three months, by age, September 2012
- Figure 68: Social and sharing online activities performed in the past three months, by age, percentage point change between July and September 2012
- Variations by region
-
- Figure 69: Social and sharing online activities performed in the past three months, by region, September 2012
- Figure 70: Social and sharing online activities performed in the past three months, by region, percentage point change between July and September 2012
- The quest for information
- Variations by device
-
- Figure 71: Information-finding activities performed online in the past three months, by device, September 2012
- Variations by gender
-
- Figure 72: Information-finding activities performed online in the past three months, by gender, September 2012
- Variations by age
-
- Figure 73: Information-finding activities performed online in the past three months, by age, September 2012
- Figure 74: Information-finding activities performed online in the past three months, by age, percentage point change between July and September 2012
- Variations by region
-
- Figure 75: Information-finding activities performed online in the past three months, by region, September 2012
- Figure 76: Information-finding activities performed online in the past three months, by region, percentage point change between July and September 2012
- Online shopping
- Variations by device
-
- Figure 77: Online shopping activities performed in the past three months, by device, September 2012
- Variations by gender
-
- Figure 78: Online shopping activities performed in the past three months, by gender, September 2012
- Variations by age
-
- Figure 79: Online shopping activities performed in the past three months, by age, September 2012
- Figure 80: Online shopping activities performed in the past three months, by age, percentage point change between July and September 2012
- Variations by region
-
- Figure 81: Online shopping activities performed in the past three months, by region, September 2012
- Figure 82: Online shopping activities performed in the past three months, by region, percentage point change between July and September 2012
- Online entertainment
- Variations by device
-
- Figure 83: Online entertainment activities performed in the past three months, by device, September 2012
- Variations by gender
-
- Figure 84: Online entertainment activities performed in the past three months, by gender, September 2012
- Variations by age
-
- Figure 85: Online entertainment activities performed in the past three months, by age, September 2012
- Figure 86: Online entertainment activities performed in the past three months, by age, percentage point change between July and September 2012
- Variations by region
-
- Figure 87: Online entertainment activities performed in the past three months, by region, September 2012
- Figure 88: Online entertainment activities performed in the past three months, by region, percentage point change between July and September 2012
Attitudes towards Technology Products
-
- Key points
- How consumers feel about technology products
-
- Figure 89: Attitudes towards technology products, September 2012
- Figure 90: Trends in agreement (any agree) with attitudes towards technology products, July and September 2012
- Early adopters vs laggards
-
- Figure 91: Agreement with the statement ‘It is important for me to have the latest model of technology products’, by age, September 2012
-
- Figure 92: Agreement with the statement ‘It is better to wait until a technology product is established in the market before buying’, by age, September 2012
-
- Figure 93: Household ownership of device, by agreement with selected attitudes, September 2012
European Comparisons
-
- Ownership of consumer technology products
-
- Figure 94: Household ownership of consumer technology products in France, Germany, Italy, Spain and the UK, September-November 2012
- Televisions
-
- Figure 95: Household ownership of television sets in France, Germany, Italy, Spain and the UK, September-November 2012
- Home entertainment systems
-
- Figure 96: Household ownership of home entertainment systems in France, Germany, Italy, Spain and the UK, September-November 2012
- Computers and eReaders
-
- Figure 97: Household ownership of computers and eReaders in France, Germany, Italy, Spain and the UK, September-November 2012
- Mobiles phones
-
- Figure 98: Personal ownership of mobile phones in France, Germany, Italy, Spain and the UK, September-November 2012
- Other portable devices
-
- Figure 99: Personal ownership of digital cameras and SatNav devices in France, Germany, Italy, Spain and the UK, September-November 2012
- Devices used to access the internet
-
- Figure 100: Devices used to access the internet in the last three months in France, Germany, Italy, Spain and the UK, September-November 2012
- Internet activities
-
- Figure 101: Top ten online activities performed in the past three months in France, Germany, Italy and Spain, November 2012
- Figure 102: Online activities performed in the past three months in France, November 2012
-
- Figure 103: Online activities performed in the past three months in Germany, November 2012
- Figure 104: Online activities performed in the past three months in Italy, November 2012
-
- Figure 105: Online activities performed in the past three months in Spain, November 2012
Appendix – Consumer Technology Products
-
-
- Figure 106: Technology products have in household, September 2012
-
- Figure 107: Most popular technology products have in household, by demographics, September 2012
-
- Figure 108: Next most popular technology products have in household, by demographics, September 2012
-
- Figure 109: Other technology products have in household, by demographics, September 2012
-
- Figure 110: Technology products personally owned, September 2012
-
- Figure 111: Technology products personally owned, by demographics, September 2012
-
- Figure 112: Technology products plan to buy/upgrade in the next three months, September 2012
-
- Figure 113: Most popular technology products plan to buy/upgrade in the next three months, by demographics, September 2012
-
- Figure 114: Next most popular technology products plan to buy/upgrade in the next three months, by demographics, September 2012
-
- Figure 115: Other technology products plan to buy/upgrade in the next three months, by demographics, September 2012
-
- Figure 116: Video games consoles have in household and/or plan to buy/upgrade in the next three months, September 2012
-
- Figure 117: Most popular video games consoles have in household, by demographics, September 2012
-
- Figure 118: Next most popular video games consoles have in household, by demographics, September 2012
-
- Figure 119: Video games consoles plan to buy/upgrade in the next three months in household, by demographics, September 2012
-
Appendix – Internet Usage
-
-
- Figure 120: Methods of accessing the internet, September 2012
- Figure 121: Methods of accessing the internet, by demographics, September 2012
-
- Figure 122: Methods of accessing the internet, by most popular technology products have in household, September 2012
- Figure 123: Methods of accessing the internet, by next most popular technology products have in household, September 2012
-
- Figure 124: Methods of accessing the internet, by other technology products have in household, September 2012
- Figure 125: Methods of accessing the internet, by technology products personally owned, September 2012
-
- Figure 126: Methods of accessing the internet, by repertoire of methods of accessing the internet, September 2012
- Figure 127: Repertoire of methods of accessing the internet, by demographics, September 2012
-
Appendix – Online Activities
-
-
- Figure 128: Online activities done in the last three months, September 2012
- Figure 129: Most popular online activities done in the last three months, by demographics, September 2012
-
- Figure 130: Next most popular online activities done in the last three months, by demographics, September 2012
- Figure 131: Other online activities done in the last three months, by demographics, September 2012
-
- Figure 132: Popular online activities done in the last three months, by demographics, September 2012
- Figure 133: Least popular online activities done in the last three months, by demographics, September 2012
-
- Figure 134: Most popular online activities done (on computer) in the last three months, by demographics, September 2012
- Figure 135: Next most popular online activities done (on computer) in the last three months, by demographics, September 2012
-
- Figure 136: Other online activities done (on computer) in the last three months, by demographics, September 2012
- Figure 137: Popular online activities done (on computer) in the last three months, by demographics, September 2012
-
- Figure 138: Least popular online activities done (on computer) in the last three months, by demographics, September 2012
- Figure 139: Online activities done (on tablet) in the last three months, September 2012
-
- Figure 140: Most popular online activities done (on tablet) in the last three months, by demographics, September 2012
- Figure 141: Next most popular online activities done (on tablet) in the last three months, by demographics, September 2012
-
- Figure 142: Other online activities done (on tablet) in the last three months, by demographics, September 2012
- Figure 143: Online activities done on smartphone in the last three months, September 2012
-
- Figure 144: Most popular online activities done (on smartphone) in the last three months, by demographics, September 2012
- Figure 145: Next most popular online activities done (on smartphone) in the last three months, by demographics, September 2012
-
- Figure 146: Other online activities done (on smartphone) in the last three months, by demographics, September 2012
- Figure 147: Popular online activities done (on smartphone) in the last three months, by demographics, September 2012
-
- Figure 148: Least popular online activities done (on smartphone) in the last three months, by demographics, September 2012
-
Appendix – Attitudes towards Technology Products
-
-
- Figure 149: Attitudes towards technology products, September 2012
- Figure 150: Most popular attitudes towards technology products, by demographics, September 2012
-
- Figure 151: Next most popular attitudes towards technology products, by demographics, September 2012
- Figure 152: Technology products have in household, by most popular attitudes towards technology products, September 2012
-
- Figure 153: Technology products have in household, by next most popular attitudes towards technology products, September 2012
- Figure 154: Technology products personally owned, by most popular attitudes towards technology products, September 2012
-
- Figure 155: Technology products personally owned, by next most popular attitudes towards technology products, September 2012
- Figure 156: Technology products plan to buy/upgrade in the next three months, by most popular attitudes towards technology products, September 2012
-
- Figure 157: Technology products plan to buy/upgrade in the next three months, by next most popular attitudes towards technology products, September 2012
-
Appendix – European Comparisons – Technology Ownership
-
-
- Figure 158: Technology products owned by household/personally owned, by country, November 2012
- Figure 159: Technology products owned by household/personally owned, by country, November 2012
-
- Figure 160: Most popular technology products owned by household/personally owned, by demographics, November 2012
- Figure 161: Next most popular technology products owned by household/personally owned, by demographics, November 2012
-
- Figure 162: Other technology products owned by household/personally owned, by demographics, November 2012
- Figure 163: Most popular technology products owned by household/personally owned, by demographics – France, November 2012
-
- Figure 164: Next most popular technology products owned by household/personally owned, by demographics – France, November 2012
- Figure 165: Other technology products owned by household/personally owned, by demographics – France, November 2012
-
- Figure 166: Most popular technology products owned by household/personally owned, by demographics – Germany, November 2012
- Figure 167: Next most popular technology products owned by household/personally owned, by demographics – Germany, November 2012
-
- Figure 168: Other technology products owned by household/personally owned, by demographics – Germany, November 2012
- Figure 169: Most popular technology products owned by household/personally owned, by demographics – Italy, November 2012
-
- Figure 170: Next most popular technology products owned by household/personally owned, by demographics – Italy, November 2012
- Figure 171: Other technology products owned by household/personally owned, by demographics – Italy, November 2012
-
- Figure 172: Most popular technology products owned by household/personally owned, by demographics – Spain, November 2012
- Figure 173: Next most popular technology products owned by household/personally owned, by demographics – Spain, November 2012
-
- Figure 174: Other technology products owned by household/personally owned, by demographics – Spain, November 2012
- Figure 175: Technology products owned by household/personally owned, by demographics, November 2012
-
- Figure 176: Technology products owned by household/personally owned, by demographics – France, November 2012
- Figure 177: Technology products owned by household/personally owned, by demographics – Germany, November 2012
-
- Figure 178: Technology products owned by household/personally owned, by demographics – Italy, November 2012
- Figure 179: Technology products owned by household/personally owned, by demographics – Spain, November 2012
-
Appendix – European Comparisons – Internet Usage
-
-
- Figure 180: Internet access, by country, November 2012
- Figure 181: Most popular internet access methods, by demographics, November 2012
- Figure 182: Next most popular internet access methods, by demographics, November 2012
-
- Figure 183: Most popular internet access methods, by demographics – France, November 2012
- Figure 184: Next most popular internet access methods, by demographics – France, November 2012
-
- Figure 185: Most popular internet access methods, by demographics – Germany, November 2012
- Figure 186: Next most popular internet access methods, by demographics – Germany, November 2012
-
- Figure 187: Most popular internet access methods, by demographics – Italy, November 2012
- Figure 188: Next most popular internet access methods, by demographics – Italy, November 2012
-
- Figure 189: Most popular internet access methods, by demographics – Spain, November 2012
- Figure 190: Next most popular internet access methods, by demographics – Spain, November 2012
-
Back to top