Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- Consumer technology products
- Ownership
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- Figure 1: Household/personal ownership of consumer technology products, April 2012
- Plans for purchase
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- Figure 2: Plans for purchase or upgrade of consumer technology products in the next three months, April 2012
- Internet usage
- Devices used to access the internet
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- Figure 3: Devices used to access the internet in the last three months, April 2012
- Time spent on the internet
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- Figure 4: Average minutes spent online per visitor per month, April 2010-April 2012
- Internet activities
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- Figure 5: Online activities performed in the past three months, April 2012
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- Figure 6: Top ten online activities performed in the past three months, by device, April 2012
- Technology target groups
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- Figure 7: Technology target groups, April 2012
- What we think
Consumer Technology Products
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- Key points
- Ownership and purchasing intentions
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- Figure 8: Household/personal ownership of consumer technology products, April 2012
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- Figure 9: Plans for purchase or upgrade of consumer technology products in the next three months, April 2012
- Televisions
- Ownership
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- Figure 10: Household ownership of television sets, April 2012
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- Figure 11: Household ownership of televisions, by age, April 2012
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- Figure 12: Household ownership of 3DTVs, internet-enabled TVs and HDTVs, by annual household income, April 2012
- Plans for purchase or upgrade
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- Figure 13: Plans for purchase or upgrade of television sets in the next three months, April 2012
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- Figure 14: Plans for purchase or upgrade of television sets in the next three months, by region, April 2012
- News, trends and analyses
- Home entertainment systems
- Ownership
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- Figure 15: Household ownership of home entertainment systems, April 2012
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- Figure 16: Household ownership of DVD players and Blu-ray players, by age, April 2012
- Plans for purchase or upgrade
- News, trends and analyses
- Games consoles
- Ownership
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- Figure 17: Household ownership of video game consoles, April 2012
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- Figure 18: Other consoles owned by Nintendo Wii owners, April 2012
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- Figure 19: Household ownership of consoles, by gender, April 2012
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- Figure 20: Household ownership of video game consoles, by gender, April 2012
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- Figure 21: Household ownership of video game consoles, by presence of children in the home, April 2012
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- Figure 22: Household ownership of video game consoles, by age, April 2012
- Plans for purchase or upgrade
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- Figure 23: Plans for purchase or upgrade of video game consoles in the next three months, April 2012
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- Figure 24: Plans for purchase or upgrade of video games console in the next three months, by age, April 2012
- News, trends and analyses
- Mobile phones
- Ownership
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- Figure 25: Personal ownership of smartphones and basic mobile phones, April 2012
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- Figure 26: Personal ownership of smartphones and basic mobile phones, by age, April 2012
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- Figure 27: Personal ownership of smartphones and basic mobile phones, by gender, April 2012
- Plans for purchase or upgrade
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- Figure 28: Plans for purchase or upgrade of mobile phones in the next three months, April 2012
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- Figure 29: Plans for purchase or upgrade of mobile phones in the next three months, by age, April 2012
- News, trends and analyses
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- Figure 30: Importance placed on brand name in purchase consideration of handsets, 1 being of no importance, 10 being very important, January 2012
- Computers and eReaders
- Ownership
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- Figure 31: Household ownership of computers and eReaders, April 2012
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- Figure 32: Household ownership of computers and eReaders, by age, April 2012
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- Figure 33: Household ownership of computers and eReaders, by working status, April 2012
- Plans for purchase or upgrade
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- Figure 34: Plans for purchase or upgrade of computers and eReaders in the next three months, April 2012
- News, trends and analyses
- SatNavs
- Ownership
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- Figure 35: Household ownership of satellite navigation systems, by region, April 2012
- Plans for purchase or upgrade
- News, trends and analyses
- Portable media devices
- Ownership
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- Figure 36: Personal ownership of portable media players, by age, April 2012
- Plans for purchase or upgrade
- News, trends and analyses
Internet Usage
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- Key points
- Penetration
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- Figure 37: Percentage of adults ever having used the internet in the UK, Q1 2011-Q1 2012
- Figure 38: Percentage of adults ever having used the internet in the UK, by gender, Q1 2011 and Q1 2012
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- Figure 39: Percentage of adults ever having used the internet, by region, Q1 2011 and Q1 2012
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- Figure 40: Percentage of adults ever having used the internet, by age, Q1 2011 and Q1 2012
- Access Methods
- Devices used
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- Figure 41: Devices used to access the internet in the last three months, April 2012
- Accessing the internet with computers
- Accessing the internet with gaming devices
- Accessing the internet with mobile devices
- Accessing the internet using other devices
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- Figure 42: Devices used to access the internet in the last three months, by age, April 2012
- Number of methods used to access the internet
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- Figure 43: Repertoire of methods used to access the internet in the last three months, by age, April 2012
- Time spent on internet
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- Figure 44: Average minutes spent online per visitor per month, April 2010-April 2012
- Figure 45: Average minutes spent online per visitor per month, by age, March and April 2012
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- Figure 46: Average minutes spent online per visitor per month, by gender and age, April 2012
- Top ten web properties
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- Figure 47: Top ten web properties, by audience reach, April 2012
Online Activities
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- Key points
- Online activities performed
- On any devices
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- Figure 48: Online activities performed in the past three months, April 2012
- On a computer
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- Figure 49: Online activities performed in the past three months on a computer, April 2012
- On a smartphone
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- Figure 50: Online activities performed in the past three months on a smartphone, April 2012
- On a tablet
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- Figure 51: Online activities performed in the past three months on a tablet, April 2012
- Top ten online activities
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- Figure 52: Top ten online activities performed in the past three months, by device, April 2012
- Social and sharing activities
- Variation by device
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- Figure 53: Social and sharing online activities performed in the past three months, by device, April 2012
- Variation by age
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- Figure 54: Social and sharing online activities performed in the past three months, by age, April 2012
- Variation by gender
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- Figure 55: Percentage of people who accessed social networking websites in the past three months, by gender, April 2012
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- Figure 56: Percentage of people who used audio/video/VOIP chat in the past three months, by gender, April 2012
- Variations by region
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- Figure 57: Social and sharing online activities performed in the past three months, by region, April 2012
- Information
- Variation by device
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- Figure 58: Information-finding activities performed online in the past three months, by device, April 2012
- Variation by age
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- Figure 59: Information-finding activities performed in the past three months, by age, April 2012
- Variation by gender
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- Figure 60: Percentage of people who used online maps in the past three months, by gender, April 2012
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- Figure 61: Percentage of people who read free news websites/blogs in the past three months, by gender, April 2012
- Variations by region
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- Figure 62: Information-finding activities performed in the past three months, by region, April 2012
- Online shopping activities
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- Figure 63: Shopping activities performed in the past three months, by device, April 2012
- Variation by age
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- Figure 64: Online shopping activities performed in the past three months, by age, April 2012
- Variation by gender
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- Figure 65: Percentage of people who visited price comparison websites in the past three months, by gender, April 2012
- Figure 66: Percentage of people who found, bought or used voucher deals in the past three months, by gender, April 2012
- Variations by region
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- Figure 67: Online shopping activities performed in the past three months, by region, April 2012
- Entertainment
- Variation by device
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- Figure 68: Online entertainment activities performed in the past three months, by device, April 2012
- Variation by age
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- Figure 69: Online entertainment activities performed online in the past three months, by age, April 2012
- Variation by gender
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- Figure 70: Percentage of people who streamed videos in the past three months, by gender, April 2012
- Figure 71: Percentage of people who streamed music in the past three months, by gender, April 2012
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- Figure 72: Percentage of people who played internet games in the past three months, by gender, April 2012
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- Figure 73: Percentage of people who gambled online in the past three months, by gender, April 2012
- Variations by region
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- Figure 74: Online entertainment activities performed in the past three months, by region, April 2012
Target Groups
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- Key points
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- Figure 75: Technology target groups, April 2012
- Group One – Technophobes
- Group Two – Middle Ground
- Group Three – Tech Enthusiasts
- Household ownership within target groups
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- Figure 76: Household ownership of technology products in the Technophobes target group, April 2012
- Figure 77: Household ownership of technology products in the Middle Ground target group, April 2012
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- Figure 78: Household ownership of technology products in the Tech Enthusiasts target group, April 2012
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- Figure 79: Household ownership of video game consoles, by target group, April 2012
- Personal ownership within target groups
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- Figure 80: Personal ownership of smartphones, basic mobile phones and portable media players, by target group, April 2012
- Intention to purchase or upgrade
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- Figure 81: Technophobes’ intention to purchase or upgrade in the next three months, April 2012
- Figure 82: Middle Ground’s intention to purchase or upgrade in the next three months, April 2012
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- Figure 83: Tech Enthusiasts’ intention to purchase or upgrade in the next three months, April 2012
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- Figure 84: Technophobes’ intention to purchase or upgrade video games consoles in the next three months, April 2012
- Figure 85: Middle Grounders’ intention to purchase or upgrade video games consoles in the next three months, April 2012
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- Figure 86: Tech Enthusiasts’ intention to purchase or upgrade video games consoles in the next three months, April 2012
- Top ten online activities by target groups
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- Figure 87: Top ten online activities performed on a computer, by target group, April 2012
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- Figure 88: Top ten online activities performed on a tablet, by target group, April 2012
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- Figure 89: Top ten online activities performed on a smartphone, by target group, April 2012
European Comparisons
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- Ownership of consumer technology products
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- Figure 90: Household ownership of consumer technology products in France, Germany, Italy, Spain and the UK, April-May 2012
- Televisions
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- Figure 91: Household ownership of television sets in France, Germany, Italy, Spain and the UK, April-May 2012
- Household entertainment systems
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- Figure 92: Household ownership of home entertainment systems in France, Germany, Italy, Spain and the UK, April-May 2012
- Gaming consoles
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- Figure 93: Household ownership of gaming consoles in France, Germany, Italy, Spain and the UK, April-May 2012
- Computers and eReaders
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- Figure 94: Household ownership of computers and eReaders in France, Germany, Italy, Spain and the UK, April-May 2012
- Mobile phones
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- Figure 95: Personal ownership of mobile phones in France, Germany, Italy, Spain and the UK, April-May 2012
- Other portable devices
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- Figure 96: Personal ownership of digital cameras and SatNav devices in France, Germany, Italy, Spain and the UK, April-May 2012
- Internet access
- Devices used to access the internet
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- Figure 97: Devices used to access the internet in the last three months in France, Germany, Italy, Spain and the UK, April-May 2012
- Online activities
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- Figure 98: Top ten activities performed in the past three months in France, Germany, Italy and Spain, April-May 2012
- Figure 99: Online activities performed in the past three months in France, April-May 2012
- Figure 100: Online activities performed in the past three months in Germany, April-May 2012
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- Figure 101: Online activities performed in the past three months in Italy, April-May 2012
- Figure 102: Online activities performed in the past three months in Spain, April-May 2012
Appendix – Consumer Technology Products
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- Figure 103: Most popular technology products have in household, by demographics, April 2012
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- Figure 104: Next most popular technology products have in household, by demographics, April 2012
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- Figure 105: Other technology products have in household, by demographics, April 2012
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- Figure 106: Technology products personally owned, by demographics, April 2012
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- Figure 107: Most popular technology products plan to buy/upgrade in the next three months, by demographics, April 2012
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- Figure 108: Next most popular technology products plan to buy/upgrade in the next three months, by demographics, April 2012
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- Figure 109: Other technology products plan to buy/upgrade in the next three months, by demographics, April 2012
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- Figure 110: Most popular video game consoles have in household, by demographics, April 2012
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- Figure 111: Next most popular video game consoles have in household, by demographics, April 2012
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- Figure 112: Video game consoles plan to buy/upgrade in the next three months, by demographics, April 2012
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- Figure 113: Most popular technology products, by demographics, April 2012
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- Figure 114: Next most popular technology products, by demographics, April 2012
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Appendix – Internet Usage
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- Figure 115: Methods of accessing the internet, by demographics, April 2012
- Figure 116: Number of methods of accessing the internet, by demographics, April 2012
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Appendix – Online Activities
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- Figure 117: Most popular online activities done in the last three months, by demographics, April 2012
- Figure 118: Next most popular online activities done in the last three months, by demographics, April 2012
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- Figure 119: Other online activities done in the last three months, by demographics, April 2012
- Figure 120: Popular online activities done in the last three months, by demographics, April 2012
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- Figure 121: Least popular online activities done in the last three months, by demographics, April 2012
- Figure 122: Most popular online activities done via computer in the last three months, by demographics, April 2012
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- Figure 123: Next most popular online activities done via computer in the last three months, by demographics, April 2012
- Figure 124: Other online activities done via computer in the last three months, by demographics, April 2012
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- Figure 125: Popular online activities done via computer in the last three months, by demographics, April 2012
- Figure 126: Least popular online activities done via computer in the last three months, by demographics, April 2012
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- Figure 127: Most popular online activities done via tablet in the last three months, by demographics, April 2012
- Figure 128: Next most popular online activities done via tablet in the last three months, by demographics, April 2012
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- Figure 129: Other online activities done via tablet in the last three months, by demographics, April 2012
- Figure 130: Most popular online activities done via smartphone in the last three months, by demographics, April 2012
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- Figure 131: Next most popular online activities done via smartphone in the last three months, by demographics, April 2012
- Figure 132: Others online activities done via smartphone in the last three months, by demographics, April 2012
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- Figure 133: Least popular online activities done via smartphone in the last three months, by demographics, April 2012
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Appendix – Target Groups
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- Figure 134: Attitudes towards technology products (Any agree), by target groups, April 2012
- Figure 135: Target groups, by demographics, April 2012
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Appendix – European Comparisons – Technology Ownership
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- Figure 136: Technology products owned by household, by country, May 2012
- Figure 137: Technology products owned by personally, by country, May 2012
- Figure 138: Most popular technology products owned by household, by demographics, May 2012
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- Figure 139: Next most popular technology products owned by household, by demographics, May 2012
- Figure 140: Other technology products owned by household, by demographics, May 2012
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- Figure 141: Most popular technology products owned by household, by demographics, France, May 2012
- Figure 142: Next most popular technology products owned by household, by demographics, France, May 2012
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- Figure 143: Other technology products owned by household, by demographics, France, May 2012
- Figure 144: Most popular technology products owned by household, by demographics, Germany, May 2012
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- Figure 145: Next most popular technology products owned by household, by demographics, Germany, May 2012
- Figure 146: Other technology products owned by household, by demographics, Germany, May 2012
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- Figure 147: Most popular technology products owned by household, by demographics, Italy, May 2012
- Figure 148: Next most popular technology products owned by household, by demographics, Italy, May 2012
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- Figure 149: Other technology products owned by household, by demographics, Italy, May 2012
- Figure 150: Most popular technology products owned by household, by demographics, Spain, May 2012
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- Figure 151: Next most popular technology products owned by household, by demographics, Spain, May 2012
- Figure 152: Other technology products owned by household, by demographics, Spain, May 2012
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- Figure 153: Technology products owned by personally, by demographics, May 2012
- Figure 154: Technology products owned by personally, by demographics, France, May 2012
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- Figure 155: Technology products owned by personally, by demographics, Germany, May 2012
- Figure 156: Technology products owned by personally, by demographics, Italy, May 2012
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- Figure 157: Technology products owned by personally, by demographics, Spain, May 2012
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Appendix – European Comparisons – Internet Access
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- Figure 158: Internet access, by country, May 2012
- Figure 159: Most popular methods of internet access, by demographics, May 2012
- Figure 160: Next most popular methods of internet access, by demographics, May 2012
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- Figure 161: Most popular methods of internet access, by demographics, France, May 2012
- Figure 162: Next most popular methods of internet access, by demographics, France, May 2012
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- Figure 163: Most popular methods of internet access, by demographics, Germany, May 2012
- Figure 164: Next most popular methods of internet access, by demographics, Germany, May 2012
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- Figure 165: Most popular methods of internet access, by demographics, Italy, May 2012
- Figure 166: Next most popular methods of internet access, by demographics, Italy, May 2012
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- Figure 167: Most popular methods of internet access, by demographics, Spain, May 2012
- Figure 168: Next most popular methods of internet access, by demographics, Spain, May 2012
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Appendix – European Comparisons – Online Activities
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- Figure 169: Online activities, by country, May 2012
- Figure 170: Online activities, by country, May 2012
- Figure 171: Online activities, by country, May 2012
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