Attitudes Toward Kids' and Teens' Snacking - US - November 2012
Attitudes Toward Kids' and Teens' Snacking - US - November 2012

“While kids still favor indulgent snacks and many buy their own, increasing efforts by all levels of government to encourage more healthful eating habits, coupled with parents’ desires to feed their children healthier foods, are continuing to put pressure on manufacturers. Therefore, by proactively developing new products with healthier nutritional profiles, companies have an opportunity to gain consumer trust, in addition to potentially avoiding any extra monetary expense that would ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers
Competitive Context
Snacking Occasions —Kids and Teens
Healthy Snack Consumption
Sweet Snacks Consumption
Salty and Savory Snack Consumption

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Kids’ and Teens’ Influence on Purchases of Snacks
Kids’ and Teens’ Attitudes toward Health, Snacking
Sources of Information—Kids and Teens
Impact of Race/Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Other Useful Consumer Tables
Appendix—Trade Associations