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INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
“In order to increase the frequency of consumption of fish at home, manufacturers and retailers do have an opportunity to better compete with restaurants by introducing more premium offerings and emphasizing quality. At the same time, highlighting specific nutritional attributes that would benefit adults and children alike could be another strategy for increasing usage frequency.”
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Fresh Fish and Seafood
Segment Performance—Frozen Fish and Seafood
Segment Performance—Shelf-Stable Fish and Seafood
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Warehouse Clubs, Supercenters
Retail Channels—Other Channels
Retail Channels—Natural Supermarkets
Fish and Seafood Trends in Restaurants
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Usage, Frequency of Eating Fish/Seafood at Home
Sustainability-Related Factors Influencing Fish, Seafood Purchase
Impact of Race/Hispanic Origin
Correspondence Analysis
Custom Consumer Groups
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Frozen Fish and Seafood
Brand Share—Shelf-Stable Fish and Seafood
Brand Share—Refrigerated Fish and Seafood
Innovations and Innovators
Marketing Strategies
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
SymphonyIRI Builders—Key Household Purchase Measures
Appendix—Other Useful Consumer Tables
Appendix—SymphonyIRI Builders Panel Data Definitions
Appendix—Trade Associations
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