Casual Dining - US - August 2012
Casual Dining - US - August 2012

Mintel’s consumer survey finds that 52% of respondents visited a casual dining restaurant for lunch and 69% of respondents visited a casual dining restaurant for dinner in the last month. Party size and check average varied by daypart with lunch bringing in an average of $12.66 per person, while consumers paid an average of $17.30 per person for dinner.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Casual Dining Restaurant Usage
Check Average and Party Size
Food Delivery Methods
Changes in Consumer Behavior
Cuisine Type Preferences
Desired Improvements
Brand Decision Factors
Consumer Attitudes Toward Casual Dining
Usage Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Featured Companies
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Menu Analysis: Casual Dining Menus
Menu Analysis: Marketing the Casual Dining Menu
Menu Analysis: Casual Dining Beverage Menus
Menu Analysis: Casual Dining Kids’ Menu
Appendix: Trade Associations