“In times where consumers are more value-conscious than ever, the overriding perception that organic produce is overpriced has undoubtedly been at the heart of its demise. But the question marks surrounding what the organic label stands for are also a major barrier. This indicates that greater transparency is needed to clearly communicate to shoppers the tangible benefits of going down an organic route. This should help to restore consumer faith ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Strengths and Weaknesses in the Market
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Usage of Organic Food and Drink
The Consumer – Types of Organic Food Purchased
The Consumer – Comparisons between Organic and Non-Organic Food and Drink
The Consumer – Attitudes Towards Buying Organic Food and Drink
The Consumer – Attitudes Towards Organic Food and Drink
The Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – The Consumer – Usage of Organic Foods
Appendix – The Consumer – Types of Organic Food and Drink Purchased
Appendix – The Consumer – Comparison between Organic and Non-Organic Food and Drink
Appendix – The Consumer – Attitudes Towards Buying Organic Food and Drink
Appendix – The Consumer – Attitudes Towards Organic Food and Drink
Appendix – Target Groups
14th February 2013
“In the midst of squeezed disposable incomes, the organic market with its reputation for being overpriced continues to suffer, with new organic launches continuing to dwindle in 2012. However, there are opportunities for brands to look to other ethical claims to increase the relevancy of their organic proposition.”
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Should a stronger emphasis be placed on animal welfare within the organic message?
