“In the short term, promotion-led strategies may remain a necessity, given consumers’ promiscuity in this category, one in five having switched from butter to spreads to save money. However, factors such as animal welfare, fair pay to farmers and healthiness resonate among a sizeable minority of consumers as grounds for justifying a higher price. These could provide avenues for brands across the three segments to mine to add value to ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Value and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Purchases by Type
Consumer – Perceptions of Yellow Fats and Edible Oils
Consumer – Attitudes towards Yellow Fats and Edible Oils
Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Competitive Context
Appendix – Who’s Innovating?
Appendix – Market Size and Forecast
Appendix – Brand Communications
Appendix – Brand Research
Appendix – Trends in Consumer Usage
Appendix – Consumer – Purchase by Type
Appendix – Consumer – Perceptions of Yellow Fats and Edible Oils
Appendix – Consumer – Attitudes towards Yellow Fats and Edible Oils
Appendix – Target Groups
12th April 2012
“Consumer sentiment suggests that Flora’s new Original variant appears to be compromising loyalty and pushing the brand further away from desirable attributes such as being tasty and reliable, instead pinning all of its hopes on just being healthy.” 
10th January 2012
“Cooking oils is a segment in which consumers, and over-55s in particular, show a strong interest in healthy options. 53% of over-55s buy the healthiest oils possible, with this age group also the most likely users of spray cooking oils such as Fry Light.”
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What factors can manufacturers leverage to add value to butter and spreads?
