Growth of 32% against 2005 saw the market reach an estimated £371 million in 2010. The robust growth conceals a slowing trend in annual growth rates from 8% in 2008 to 4% in 2009 and just 2% in 2010.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Usage of Cereal and Snack Bars by Brand
Consumer – Occasions for Eating Cereal, Snack and Energy Bars
Consumer – Attitudes towards Cereal, Snack and Energy Bars
Consumer – Non-users' Attitudes towards Bars
Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Elements
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Competitive Context
Appendix – Market Size and Forecast
Appendix – Consumer – Usage of Cereal, Snack and Energy Bars
Appendix – Consumer – Users' Attitudes towards Cereal, Snack and Energy Bars
Appendix – Consumer – Attitudes towards Choosing and Buying Cereal, Snack and Energy Bars
Appendix – Consumer – Non-users’ Attitudes towards Cereal, Snack and Energy Bars
Appendix – Consumer – Target Groups
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Variety packs stand to appeal to the three in five users of cereal and snack bars who report being interested in multipacks offering different flavours.
