“There is no doubt that a strong software offering aimed at traditional audiences for the PlayStation 3 and the Xbox 360, utilising the PlayStation Move and the Kinect, will eventually be successful. However as well as producing software aligned to their own demographics, both Sony and Microsoft could potentially gather a larger share of the elusive casual market – with the aim of ultimately bringing them into their respective environments – by ...
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Market Size and Forecast
Market Segmentation
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Console Ownership
Peripheral Ownership
Play Time
Activities Performed on a Console
Important Factors in Purchasing a Console
Attitudes Towards Consoles and Gaming
Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Market Size and Forecast
Appendix – Console Ownership
Appendix – Peripheral Ownership
Appendix – Playtime
Appendix – Activities Performed On A Console
Appendix – Important Factors when Purchasing a Console
Appendix – Attitudes Towards Consoles and Gaming
Appendix – Targeting Opportunities
1st May 2012
The gaming industry is in a state of unprecedented change, with high street retailers like GAME unable to compete in a competitive landscape dominated by cheaper online alternatives. The unifying power of the internet has led to a paradigm shift in the way fans interact with developers, with DLC the ...
|
How can console manufacturers convince consumers to purchase ageing consoles?
