Table of Contents
Issues in the Market
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- Definition
- Mintel’s fan charts
- Research methodology
- Abbreviations
Future Opportunities
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- Give them a reason to spend
- Opportunities
- Fairness is paramount
- Opportunities
Market in Brief
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- A society in flux
- The recession hits consumers hard
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- Figure 1: How the recession changed consumers’ financial situation, May 2010
- Consumers hunker down in the recession
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- Figure 2: Consumer spending priorities over the past year (indicative score), May 2010
- Consumer worries ease but remain high…
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- Figure 3: Segmentation of consumers, by attitudes towards worries, May 2010
- …as the financial pressure lifts somewhat
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- Figure 4: How consumers would rate their current financial situation, February 2009 and May 2010
- Economic recovery is not leading to consumer recovery
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- Figure 5: Consumer net* expectations on key economic developments, May 2010
- Don’t bet on a strong recovery
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- Figure 6: Total consumer spending, current prices, 2005-15
- Who will lead the recovery if it comes?
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- Figure 7: Breakdown of consumers by their willingness to spend in the next 12 months, May 2010
- How the next year will unfold
Britain Today: The People
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- Key points
- Population set to exceed 70 million?
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- Figure 8: Population trends and projections, 1988-2029
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- Figure 9: Components of population change (000 and %), 2001/02-2029/30
- We’re getting older…
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- Figure 10: Index of growth of the UK population, by selected age groups, 2001-30
- …which has implications for future inter-generational spending
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- Figure 11: Age structure of the UK population, by broad age groups, 2001-33
- Pre-/no family influence wanes
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- Figure 12: The structure of the UK adult population, by lifestage, 2005-15
- Will the minorities be financing the majority?
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- Figure 13: UK population, by ethnic group and age band, 2008
- The old are trying to stay younger
- Women still live longer than men but men are catching up
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- Figure 14: Gender distribution of the UK population, 2001-30
- Men have become more “feminine”…
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- Figure 15: Growth in the male and female population 2005-10 vs. 2010-15
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- Figure 16: Attitudinal statements on personal appearance, overall agreement, by gender, 2009
- …and women more masculine…
- …but both with greater freedom
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- Figure 17: Economic activity* rate of adults of working age, by gender, 1972-2010
- Is the home returning as a focus?
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- Figure 18: Total fertility rate and the mean standardised age of first child’s birth, 1976-2009
- Households numbers rising…
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- Figure 19: Number of households and average household size in the UK, 1981-2031
- …but household sizes falling
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- Figure 20: Changing structure of households in England (millions of households), 1971-2031
- Cohabitation rises
- Adulthood postponed…
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- Figure 21: Changing living arrangements among young adults, 1988 and 2008
- …leading to new social divisions
- Are we are all middle class now...?
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- Figure 22: Adult population breakdown, by socio-economic group, 2005-15
- …maybe not where housing is concerned
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- Figure 23: The level of owner-occupation of dwellings in the UK, 2000-15
Britain Today: The Economy
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- Key points
- The UK crawls out of recession
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- Figure 24: The change in UK GDP at constant 2005 prices, Q1 2006-Q1 2010
- But any recovery in consumer spending will be muted
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- Figure 25: PDI and consumer expenditure, at current and constant 2005 prices, 2005-15
- Unemployment remains a big worry…
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- Figure 26: Unemployment rate in the UK (all: aged 16+) seasonally adjusted+ Jan 1988-Jan 2010
- …and may not ease much in the next few years
- Low interest rates could ease the pressure…
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- Figure 27: Average UK base rates and UK inflation*, Jan 1989-Jan 2010
- …but for how long?
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- Figure 28: Annual average UK base rates, 2005-15
- When the spirit takes you
- Economic confidence and the recession
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- Figure 29: Deviation of the index of consumer confidence from the average, January 1985-Jan 2010
- Confidence drives consumer spending
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- Figure 30: Relative consumer confidence and real household spending (seasonally adjusted), Q1 1985-Q4 2009
- The unemployment question
- An end to defensive actions?
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- Figure 31: Annualised growth in consumer expenditure, by type of expenditure and confidence, Q1 1988-Q4 2009
- Consumers rediscover frugality…
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- Figure 32: Consumer savings ratio, Q1 1987-Q4 2009
- …which will last until 2015…
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- Figure 33: Consumer savings, at current and constant 2005 prices, 2005-15
- …by paying off their debts and building up their assets
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- Figure 34: Consumer net investing/borrowing*, Q1 1987-Q4 2009
- Consumers try to rebuild their balance sheets
Expenditure Overview
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- Key points
- Overview
- The consumer’s vulnerability to financial conditions
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- Figure 36: Consumer expenditure, by sector (£m), 2009
- The home loses its appeal…
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- Figure 37: Consumer expenditure (current prices), by major category 2005-09
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- Figure 38: Growth in consumer expenditure in major sectors (current prices), 2005-09
- …while technology booms…
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- Figure 39: Growth in consumer expenditure in major sectors (constant 2010 prices), 2005-09
- …especially during the recession
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- Figure 40: Growth in consumer expenditure in major sectors (current and constant 2010 prices), 2007-09
- The young and old drive markets in current price terms…
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- Figure 41: The 25 fastest growing consumer markets (current prices), by % growth, 2005-09
- …with the young important in real terms
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- Figure 42: The 25 fastest growing consumer markets (constant 2010 prices), by % growth, 2005-09
- Durables and drink get hit in current price terms
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- Figure 43: The top 25 contracting consumer markets (current prices), by % growth, 2005-09
- Drink also loses ground in constant price terms
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- Figure 44: The top 25 contracting or smallest rowing consumer markets (constant 2010 prices), by % growth, 2005-09
- Forecast: the future’s not that bright, it could be pretty blue…
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- Figure 45: Total consumer spending, at current and constant 2010 prices, 2005-15
- Assuming no double dip
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- Figure 46: Total consumer spending, current prices, 2005-15
- Normal service being resumed
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- Figure 47: Forecast growth or contraction in consumer spending, by sector (current and constant 2010 prices), 2010-15
- Factors used in the forecast/Fan chart explanation
In-Home Food
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- Key points
- Market size and trends
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- Figure 48: In-home food sales value, by sub-sector (£m), 2009
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- Figure 49: In-home food consumer expenditure, at current prices, 1999-2009
- The centre cannot hold as consumers aspire to something better…
- …but consumers are also aspiring to save money…
- …by cooking at home
- Industry responds by changing offers, pack sizes and marketing
- Own label the real winner…
- …but for some things, quality and well-known brands can’t be beat
- Give me that good old British taste
- As long as the price is right
- Fair trade bucks the trend…
- ...which is putting the focus on labelling
- Consumers continue to search for convenience
- Improve my health but let me have a treat
- I think I’m turning Japanese… and Indian, Chinese and Caribbean...
- Forecast
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- Figure 50: The in-home food market, at current and constant 2010 prices, 2005-15
- Figure 51: In-home food market, at current prices, 2005-15
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- Figure 52: In-home food market expected sales growth, 2005-15
- Factors used in the forecast/Fan chart explanation
- Conclusions
Non-Alcoholic Beverages
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- Key points
- Market size and trends
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- Figure 53: Non-alcoholic drinks sales value by sub-sector (£m), 2009
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- Figure 54: Non-alcoholic drinks trends, at current prices, 1999-2009
- There’s life in the old dog
- Soft drink premiumisation…
- …but not at any price
- Hot drinks also go down the premium and speciality routes
- Have coffee shops come off the boil?
- Hot chocolate provides the comfort consumers are looking for
- Forecast
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- Figure 55: Non-alcoholic drinks sector, at current and constant 2010 prices, 2005-15
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- Figure 56: Non-alcoholic drinks sector, at current prices, 2005-15
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- Figure 57: Anticipated growth in the non-alcoholic drinks sector, by market at current and constant 2010 prices, 2010-15
- Factors used in the forecast/Fan chart explanation
- Conclusions
Alcoholic Drinks
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- Key points
- Market size and trends
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- Figure 58: Alcoholic drinks sales value by sub-sector (£m), 2009
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- Figure 59: Alcoholic drinks trends, at current prices, 1999-2009
- A drop of what you fancy...
- The market looks up…
- …with own-label driving growth
- The off-trade benefits from the decline in the on-trade
- Dangers on the horizon...
- Forecast
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- Figure 60: Alcoholic drinks market, at current and constant 2010 prices, 2005-15
- Figure 61: Alcoholic drinks market, at current prices, 2005-15
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- Figure 62: Forecast growth of the non-alcoholic drinks market, at current and constant 2010 prices, 2005-15
- Factors used in the forecast/Fan chart explanation
- Conclusion
Personal Care and OTC
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- Key points
- OTC pharmaceuticals market size and trends
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- Figure 63: OTC pharmaceutical product sales value by sub-sector (£m), 2009
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- Figure 64: OTC pharmaceutical product trends, at current prices, 1999-2009
- Consumer heal thyself
- Get well with your weekly shop
- Self diagnosis on the rise
- Health awareness prompts action
- Allergy treatments a growing sector
- Personal care market size and trends
- Market performance
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- Figure 65: Personal care sales value (£m), by sub-sector, 2009
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- Figure 66: Personal care trends, at current prices, 1999-2009
- It’s the looks, stupid
- Nature vs. science
- Is the brand losing its power?
- The shower drives cleanliness
- Forecast: OTC pharmaceuticals
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- Figure 67: OTC pharmaceuticals market, at current and constant 2010 prices, 2005-15
- Figure 68: OTC pharmaceuticals market, at current prices, 2005-15
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- Figure 69: Anticipated Growth in the OTC pharmaceuticals market, 2005-15
- Factors used in the forecast/Fan chart explanation
- Forecast: Personal care
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- Figure 70: Personal care sector, at current and constant 2010 prices, 2005-15
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- Figure 71: Personal care market, at current prices, 2005-15
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- Figure 72: Forecast growth of the personal care sector at current and constant 2010 prices, 2005-15
- Factors used in the forecast/Fan chart explanation
- Conclusions
Clothing and Adornment
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- Key points
- Market size and trends
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- Figure 73: Clothing and adornment sales value, by sub-sector (£m), 2009
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- Figure 74: Clothing and adornment trends, at current prices, 1999-2009
- Clothing as an investment…
- Designer clothing rides out the recession…
- As does the value end
- Menswear, the new womanswear?
- What lies beneath?
- Childrenswear
- Footwear
- Forecast
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- Figure 75: Clothing and adornment market, at current prices and constant 2010 prices, 2005-15
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- Figure 76: Clothing and adornment market, at current prices, 2005-15
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- Figure 77: Anticipated growth in clothing and adornment, by segment, at current and constant 2010 prices, 2005-15
- Factors used in the forecast/Fan chart explanation
- Conclusion
Eating Out and Takeaways
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- Key points
- Market size and trends
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- Figure 78: Eating out and takeaway sales value, by sub-sector (£m), 2009
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- Figure 79: Eating out & takeaways trends, at current prices, 1999-2009
- The recession cut the number of occasions
- The long tail
- Is the market becoming more homogeneous?
- Small outlets feel the squeeze
- Eating out on the go
- Forecast
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- Figure 80: Eating out and takeaways sector, at current and constant 2010 prices, 2005-15
- Figure 81: Eating out and takeaways market, at current prices, 2005-15
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- Figure 82: Forecast growth in the eating out and takeaways sector, at current and constant 2010 prices, 2005-15
- Factors used in the forecast/Fan chart explanation
- Conclusions
Technology and Communications
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- Key points
- Market size and trends
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- Figure 83: Technology & communications sales value, by sub-sector (£m), 2009
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- Figure 84: Technology & communications trends, at current prices, 1999-2009
- The adoption cycle
- I own, therefore I am
- Function inflation
- Will openness survive the walled garden?
- Forecast
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- Figure 85: Technology & communications sector, at current and constant 2010 prices, 2005-15
- Figure 86: Technology & communications sector, at current prices, 2005-15
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- Figure 87: Forecast growth of the technology & communications sector, at current prices and constant 2010 prices, 2005-15
- Factors used in the forecast/Fan chart explanation
- Conclusions
Entertainment
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- Key points
- Market size and trends
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- Figure 88: Entertainment sales value, by sub-sector (£m), 2009
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- Figure 89: Entertainment trends, at current prices, 1999-2009
- Finance and fashion
- Going cultural
- Family entertainment struggles…
- …and the young cut back on the cinema
- TV bucks the trend
- Working class pursuits hit
- Keeping fit at the right price
- Exercise for free
- Gambling going virtual
- Forecast
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- Figure 90: Entertainment sector, at current and constant 2010 prices, 2005-15
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- Figure 91: Entertainment sector, at current prices, 2005-15
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- Figure 92: Growth in the entertainment sector by market, at current and constant 2010 prices, 2005-15
- Factors used in the forecast/Fan chart explanation
- Conclusions
Newsagents Goods
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- Key points
- Market size and trends
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- Figure 93: Newsagents’ goods sales value, by sub-sector (£m), 2009
- Figure 94: Newsagents’ goods trends, at current prices, 1999-2009
- Tobacco being stubbed out?
- ‘Free and Freemiumisation’
- Publishers seek to respond
- The growth of online media
- Magazines and comics hit by the recession
- Book sales down but holding up reasonably well
- Greeting cards: stable market
- Forecast
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- Figure 95: Newsagents’ goods sector, at current and constant 2010 prices, 2005-15
- Figure 96: Newsagents’ goods sector, at current prices, 2005-15
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- Figure 97: Growth in the Newsagents’ goods sector by market, at current and constant 2010 prices, 2005-15
- Factors used in the forecast/Fan chart explanation
- Conclusions
Home and Garden
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- Key points
- Market size and trends
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- Figure 98: Home & garden sales value, by sub-sector (£m), 2009
- Figure 99: Home & garden trends, at current prices, 1999-2009
- The home as leisure centre
- Housing market driver runs out of steam
- Leading consumer to delay purchases
- But the search for cleanliness remains strong…
- …as consumer want a more “natural” sustainable home…
- …and a co-ordinated one
- The kitchen rides out the storm
- Smaller and multi-functioned homes are shifting demand
- The internet changes purchase patterns
- Swiss army cleaners
- A bacterial backlash
- Gardening sales hit by rentals
- Forecast
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- Figure 100: Home and garden goods sector, at current and constant 2010 prices, 2005-15
- Figure 101: Home and garden goods sector, at current prices, 2005-15
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- Figure 102: Forecast growth in the home and garden goods sector, at current prices and constant 2010 prices, 2005-15
- Factors used in the forecast/Fan chart explanation
- Conclusions
Transport
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- Key points
- Market size and trends
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- Figure 103: Personal transport sales value, by sub-sector (£m), 2009
- Figure 104: Personal transport trends, at current prices, 1999-2009
- Cars sales fall…
- …and motorcycle sales slump
- The aftercare market pulls down with the drop in vehicle sales
- Car ownership costs rising…
- ‘Staycations’ boost car hire and public road transport…
- …but hits the international public transport market
- Forecast
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- Figure 105: the transport sector, at current and constant 2010 prices, 2005-15
- Figure 106: the personal and public transport sectors, at current and constant 2010 prices, 2005-15
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- Figure 107: Transport sector, at current prices, 2005-15
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- Figure 108: Forecast growth of transport expenditure, at current and constant 2010 prices, 2005-15
- Factors used in the forecast/Fan chart explanation
- Conclusions
Housing
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- Key points
- Market size and trends
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- Figure 109: Housing value, by sub-sector (£m), 2009
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- Figure 110: Housing trends, at current prices, 1999-2009
- Mortgage market in the doldrums
- Housing wealth to fall
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- Figure 111: Net worth of the household sector in housing, 2005-09
- Low bank rates help to ease the pain for some
- Renting growing in importance
- Tradesmen replace DIY
- Council tax squeezes household spending
- Utility bills rising
- Forecast
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- Figure 112: Housing sector, at current and constant 2010 prices, 2005-15
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- Figure 113: The housing sector, at current prices, 2005-15
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- Figure 114: Forecast of housing market growth, at current and constant 2010 prices, 2005-15
- Factors used in the forecast/Fan chart explanation
- Conclusions
Holidays
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- Key points
- Market size and trends
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- Figure 115: Holiday sales value, by sub-sector (£m), 2009
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- Figure 116: Holiday trends, at current prices, 1999-2009
- Market hit by the recession…
- …especially short breaks
- ‘Staycation’ tips the market towards the UK
- More DIY arrangements, but fear enhances the high street for short breaks
- Holidays with that something extra
- Forecast
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- Figure 117: Holiday market, at current and constant 2010 prices, 2005-15
- Figure 118: Holiday market, at current prices, 2005-15
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- Figure 119: Forecast growth of the UK holiday market, at current and constant 2010 prices, 2010-15
- Factors used in the forecast/Fan chart explanation
- Conclusions
Personal Finance
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- Key points
- Market size and trends
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- Figure 120: Personal finance sales value, by sub-sector (£m), 2009
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- Figure 121: Personal finance trends, at current prices, 1999-2009
- Recession hits the pension sector hard
- Challenging conditions in the insurance sector…
- …especially for creditor insurance
- Financial advice moves online…
- …as does general insurance arrangement
- Forecast
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- Figure 122: Personal finance sector, at current and constant 2010 prices, 2005-15
- Figure 123: Personal finance sector, at current prices, 2005-15
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- Figure 124: Forecast growth of the personal finance sector, at current and constant 2010 prices, 2005-15
- Factors used in the forecast/Fan chart explanation
- Conclusions
A Miscellany: The Remaining Spend
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- Key points
- Market size and trends
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- Figure 125: Miscellaneous sales value, by sub-sector (£m), 2009
- Figure 126: Miscellaneous trends, at current prices, 1999-2009
- Putting the pet first
- Optical goods: Consumer can see no point in trading up
- Funerals
- Toys and games
- Forecast
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- Figure 127: Miscellaneous sector, at current and constant 2010 prices, 2005-15
- Figure 128: Miscellaneous sector, at current prices, 2005-15
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- Figure 129: Expected growth in the miscellaneous sector, at current and constant 2010 prices, 2010-15
- Factors used in the forecast/Fan chart explanation
- Conclusions
What’s Still Troubling Joe Public?
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- Key points
- Mintel’s exclusive consumer research analysis
- The economy remains the number one worry
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- Figure 130: The main issues that worry consumers, 2009 and 2010
- Economic worries mainly for the old and affluent
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- Figure 131: Understanding people’s concerns, perceptual map, by demographic sub-group, May 2010
- Very few have the luxury of not worrying
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- Figure 132: Segmentation of consumers, by what concerns them, May 2010
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- Figure 133: Worrier groups, by concern for the economy and their own personal financial situation, May 2010
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- Figure 134: Worrier groups, by concern for the economy and their own personal financial situation, May 2010
- The old worry and the young don’t care…
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- Figure 135: Worrier consumer groups, by age, May 2010
- Lower-income households don’t have the luxury of looking at the big picture
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- Figure 136: Worrier consumer groups, by income, May 2010
Where Are We Now?
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- Key points
- A lot of consumers remain under pressure
- While others seem to be doing fine…
- …although that depends on your definition of “fine”
- The patient improves…
-
- Figure 137: How consumers would rate their current financial situation, 2009 and 2010
- But there are still issues over controlling personal finances…
- …for some at least
- Some have a strange definition of “control”
- Wealthy retired and wealthy young wonder what all the fuss is about
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- Figure 138: How respondents would describe their financial situation, by demographic sub-group, May 2010
- Economic pressures increase general fears…
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- Figure 139: Current financial situation, by worrier groups, May 2010
- Figure 140: The relationship between concerns and current financial situation, May 2010
- …and personal focus
- Economic recovery, but have the middle classes lost out?
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- Figure 141: Current financial situation, by household income, 2009 and 2010
The Mood Music of Recovery
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- Key points
- Luxury spending will lead recovery…
- …but currently consumers remain cautious…
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- Figure 142: The willingness of consumers to spend on non-essentials, May 2010
- …and watchful of their finances
- The poor show more caution compared to the affluent
-
- Figure 143: Statements on current financial situation with respect to discretionary or non-essential items, by demographics, May 2010
- Many don’t see a bright future ahead
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- Figure 144: Consumer expectations on key economic developments, May 2010
- Even basic costs will be rising in the near future
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- Figure 145: The factors impacting on personal finances last year and next year, May 2010
- Rising basic costs cause financial pain and discontent
- For some, rising basic costs leave little room for non-essentials or quality brands
- Changes in personal circumstances are needed for recovery
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- Figure 146: Consumer caution about spending on non-essential items, by worrier group, May 2010
- So will the change of government help?
Who Will Lead the Recovery?
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- Key points
- Almost half of consumers made worse off by the recession
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- Figure 147: The impact of the recession on consumers’ financial situation, May 2010
- The industrial heartland hit hardest…
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- Figure 148: Impact of economic downturn, rising unemployment and increase in the cost of borrowing money on personal financial situation, by demographic sub-group, May 2010
- But while not a middle class recession, it was a middle income one
- Even the winners show caution
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- Figure 149: Consumer caution, by the effects of the recession, May 2010
- Is saving money the new Black?
- You can’t just blame it on the recession
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- Figure 150: Consumers’ current financial situation and the impact of the recession, May 2010
- Who won and lost from the recession?
- Who has the freedom to spend?
- Recovery groups
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- Figure 151: The classification of consumers, by spending freedom and recessionary impact, May 2010
- Figure 152: The breakdown of consumers, by attitudes to spending, May 2010
- Free Unaffected and Free Winners will lead recovery
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- Figure 153: Consumer attitudes to non-essential spending, by key spending groups*, May 2010
- Anchored to the past…
- …and searching for coherence
- A young and affluent recovery
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- Figure 154: The penetration of the recovery groups, by age, employment status, social grade and income, May 2010
- Will changes to student finance hit recovery?
The Dangers of the Double Dip?
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- Key points
- Could the paradox of thrift come into play...
-
- Figure 155: Consumer financial priorities over the last year or so, and how they will change over the next twelve months, May 2010
- …as savings becomes a high priority…
- …but only for those that can save
- The affluent try to save more while the poor can’t save more
-
- Figure 156: Financial priorities over the last year and future expectations, by socio-economic group and income, May 2010
- Some try to put money worries behind them
- Two thirds prioritise savings
-
- Figure 157: Consumer priorities in the coming year, May 2010
- Balance sheet adjustments a higher priority than many areas of spending
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- Figure 158: Indicative scores* of the priority of balance sheet adjustments, May 2010
- At least the banking industry will benefit
-
- Figure 159: Changing consumer financial priorities, by attitudes towards savings, May 2010
- Two key groups will lead recovery
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- Figure 160: Recovery groups, by attitudes towards spending on non-essentials, May 2010
- The savings priority means any recovery will be based on narrow shoulders
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- Figure 161: Recovery driver groups, by their willingness to spend in the next 12 months, May 2010
- An anaemic, grey recovery
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- Figure 162: Recovery Early Adopters, by age, employment status and household income, May 2010
- Mainstream non-essentials recover slowly
-
- Figure 163: Agreement with the statement “to save money I will cut down my weekly expenditure” over the next year, May 2010
- A recovery that could get easily knocked off course…
-
- Figure 164: Scores for changes in key economic variables that affect consumer finances, May 2010
- Especially by rising costs of living
-
- Figure 165: Changing views* on what factors will have a major effect a consumer’s personal situation, May 2010
How Spending Priorities are Changing
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- Key points
- The Past: Consumers focus on the basics
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- Figure 166: Consumer spending priorities over the past year, May 2010
- Discretionary spending takes a big hit…
- …as consumers trade down and extend the life of their durables
- Some adopt a portfolio approach: cutting a bit of everything
- Recovery Adopters support non-essential spending
-
- Figure 167: Indicative scores* for consumer spending priorities over the past year, May 2010
- The present: No sign of recovery
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- Figure 168: Actions of consumers this year (consumers who cut down on or stopped buying last year), May 2010
- Late and Early Adopters have yet to rebound
-
- Figure 169: Indicative scores* for actions of consumers this year by recovery group (consumers who cut down on or stopped buying last year), May 2010
- Gap analysis
-
- Figure 170: Gap analysis* in spending cuts in 2009 compared to 2010, May 2010
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- Figure 171: Gap analysis* by recovery group, May 2010
- The Future: Personal finance and household goods
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- Figure 172: Consumer willingness to spend more on non-essential and everyday items, May 2010
- Paradise Postponed
- Adopters may not be strong enough
-
- Figure 173: Indicative Score* of consumer willingness to spend more on non-essential and everyday items, May 2010
- Food & drink: The search for value to persist
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- Figure 174: Consumer attitudes about spending on food and drink and personal items in the coming year, May 2010
- Even the Recovery Adopters search for value and savings
-
- Figure 175: Indicative scores* of consumer attitudes about spending on food and drink and personal items in the coming year, May 2010
- Little prospect of a recovery in the car market
-
- Figure 176: Likely spending habits on cars and houses in the coming year, May 2010
- Housing market: the pain to continue?
- Some hopes for holidays
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- Figure 177: Consumer attitudes about spending on holidays and leisure activities in the coming year, May 2010
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- Figure 178: Indicative scores* about likely spending habits on holidays in the coming year, May 2010
- Free venues in for a boom
-
- Figure 179: Graphic view of Indicative scores* about likely spending habits on leisure activities in the coming year, May 2010
- Forward-looking target groups
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- Figure 180: Forward-looking target groups, May 2010
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- Figure 181: The effects of the recession, by target group, May 2010
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- Figure 182: Consumer spending cuts*, by target groups, May 2010
Appendix: Britain Today: The People
-
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- Figure 183: The Male population of the UK, 2005-30
- Figure 184: The Female population of the UK, 2005-30
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Appendix – What’s Troubling Joe Public?
-
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- Figure 185: Worrier groups, by demographic sub-group, May 2010
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Appendix – Who Will Lead the Recovery?
-
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- Figure 186: Recovery groups, by demographic sub-group, May 2010
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Appendix – The Dangers of the Double Dip
-
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- Figure 187: Consumer groups that will lead recovery, by demographic sub-group, May 2010
- Figure 188: The factors that have had a major effect on consumer’s personal situation in the last year and which they are worried about over the coming year, by recovery group, May 2010
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- Figure 189: Consumer view of the future path of economic variables, by recovery group, May 2010
- Figure 190: Consumer spending priorities, by attitudes to savings, May 2010
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Appendix – How Spending Priorities are Changing
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- Figure 191: The areas of expenditure consumers stopped buying or cut back on last year or spend more on, May 2010
- Figure 192: Indicative scores* of spending priorities over the past year, May 2010
- Figure 193: The actions of consumers this year, by recovery group (consumers who cut down on or stopped buying last year), may 2010
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- Figure 194: Likely spending habits on food and drink in the coming year, May 2010
- Figure 195: Indicative Scores* for the likely spending habits on cars and household goods in the coming year, May 2010
- Figure 196: Consumer’s likely spending habits on holidays & leisure activities in the coming year, May 2010
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- Figure 197: Indicative scores* of the likely spending habits on holidays & leisure activities in the coming year, May 2010
- Figure 198: Forward-looking target groups, by demographic sub-group, May 2010
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- Figure 199: Attitudes towards spending, by segment, May 2010
- Figure 200: Consumers’ current financial situation and the impact of the recession by segment, May 2010
- Figure 201: Consumer caution about spending on non-essential items, by segment, May 2010
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