Table of Contents
Issues in the Market
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- Main issues
- Definition
- Abbreviations
Future Opportunities
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- Community service?
- Binge and revive
Market in Brief
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- Free swimming throws industry much-needed lifeline
- Site numbers on the slide
- Increased focus on energy
- Profit becoming a dirty word?
- DC Leisure maintains top spot
- Over six in ten haven’t used a centre in the past year
- Over half of users visit the gym
- Swimming most popular activity
- Pay and play predominates
- Defeating apathy is biggest challenge facing centre operators
- Infrastructure worry for future?
Internal Market Environment
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- Key points
- Increased focus on energy consumption and efficiency
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- Figure 1: Price of fuels purchased by non-domestic consumers in the United Kingdom (excluding the Climate Change Levy), 2004-Q3 2009
- The ‘slow burn’ of healthy living
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- Figure 2: Agreement with selected lifestyle statements, 2005-09
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- Figure 3: Sports/activities played or taken part in regularly, 2005-09
- PFIs crunched
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- Figure 4: PFI equity holders and projects, September 2009
- Schools to take up slack?
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- Figure 5: BSF funding, 2008-11
- Lottery also aids sport
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- Figure 6: Lottery funding for sport since 1995, Feb 2010
- Figure 7: Sources of funding for London 2012 Olympics, July 2009
- Most pool building taking place in private sector…
- … but public sector boosted by free swimming
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- Figure 8: Number of free swims, by region and category of 60+ and 16 and under, 2009*
- Home comforts
- Outdoor exercise for free
- Sunbed regulations tightened up
Broader Market Environment
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- Key points
- Increased requirement for frugality in prospect?
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- Figure 9: GDP, PDI, consumer expenditure and savings, at constant 2005 prices, 2005-15
- Figure 10: GDP quarterly percentage change, 2004-10
- Recovery in confidence stalls
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- Figure 11: Trends in consumer confidence, 2008-10
- Leisure centres not immune to the recession
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- Figure 12: Impact of the recession on usage of private health & fitness clubs and leisure centres, July 2009
- Age trends positive for industry
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- Figure 13: Trends in the age structure of the UK population, by gender, 2005-15
- ABC1 growth can benefit leisure centres
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- Figure 14: Forecast adult population trends, by socio-economic group, 2005-15
- Lifestage trends reinforce importance of targeting older users
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- Figure 15: Forecast adult population trends, by lifestage, 2005-15
- Contraction in average household size set to continue
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- Figure 16: UK households, by size, 2005-15
- Net benefit?
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- Figure 17: British internet penetration at home/work/place of study or elsewhere, by gender, socio-economic group, age, region and working status, 2002-09
- Obesity provides future challenge for health and healthcare professionals
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- Figure 18: Trends in Body Mass Index of adults in England by gender, 2004-07
Competitive Context
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- Key points
- Leisure centres hold their own
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- Figure 19: Value of the UK leisure* business, by segment, 2004-09
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- Figure 20: Type of gym/health club used, by type of membership/payment, July 2009
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- A ground-up rethink
- Darwen good example of flexible pool-space
- Tapping in to outdoor exercising
- Making payment easier for everybody
Market Size and Forecast
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- Key points
- Centre numbers start to decline
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- Figure 21: Trends in the number of leisure centres and swimming pools in the UK, 2005-10
- Revenue growth outstrips admissions
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- Figure 22: UK market for leisure centres and swimming pools, 2005-15
- Better year in prospect in 2010
- Mixed outlook for industry
Market Segmentation
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- Key points
- Pool/no pool split remains unchanged
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- Figure 23: Trends in numbers of leisure centres and swimming pools in the UK, by type, 2004-09
- Ancillary growth outstrips sport
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- Figure 24: Leisure centres and swimming pools’ revenue, by type, 2005-09
- Swimming tuition largely unaffected by recession
- Free swimming boosts secondary spending
Market Share
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- Key points
- Trusts and contractors show strongest growth
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- Figure 25: Leisure centres and swimming pools, by type of operator, 2007-09
- DC Leisure dominant player within contractor segment
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- Figure 26: Private management contractor market shares, 2009
Companies and Products
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- Key points
- Major management contractors
- DCL (Holdings) Ltd
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- Figure 27: Key financial data for DCL (Holdings) ltd, 2008-09
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- Figure 28: DC Leisure Management, clients and sites, April 2010
- Parkwood Leisure
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- Figure 29: Key financial data* for Parkwood Leisure, 2007-08
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- Figure 30: Parkwood Leisure, clients and sites, April 2010
- Leisure Connection
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- Figure 31: Key financial data for Leisure Connection Limited, 2007-08
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- Figure 32: Leisure Connection, clients and sites, April 2010
- Serco Leisure
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- Figure 33: Key financial data for Serco Leisure Operating Limited, 2007-08
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- Figure 34: Serco Leisure operating ltd, clients and sites, April 2010
- Sports and Leisure Management Limited (SLM)
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- Figure 35: Key financial data* for Sports and Leisure Management Limited, 2008-09
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- Figure 36: Sports and leisure management, clients and sites, April 2010
- Nuffield Health Fitness & Wellbeing
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- Figure 37: Nuffield Health Fitness & Wellbeing, clients and sites, April 2010
- Non Profit Distributing Organisations (NPDOs)
- Greenwich Leisure Limited (GLL)
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- Figure 38: Greenwich Leisure Ltd, clients and site numbers, April 2010
- Edinburgh Leisure Ltd
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- Figure 39: Key financial data for Edinburgh Leisure Limited, 2008-09
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- Figure 40: Edinburgh leisure, clients and site numbers, April 2010
- Aquaterra Leisure
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- Figure 41: Key financial data for Aquaterra Leisure, 2008-09
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- Figure 42: Aquaterra leisure, clients and site numbers, April 2010
- Nexus Community Leisure
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- Figure 43: Nexus Community Leisure, clients and sites, April 2010
How Often Do People Visit?
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- Key points
- Six out of ten adults have not visited in the past year
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- Figure 44: Frequency of visiting a public leisure centre and/or swimming pool during the past 12 months, January 2010
- Visiting strongly biased towards younger, more affluent people
- Mums (and Dads) go to Iceland but skip the leisure centre…
What Are People's Attitudes Towards Leisure Centres and Swimming Pools?
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- Key points
- Pay-as-you go users outnumber members by three to one
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- Figure 45: Attitudes towards public leisure centres and/or swimming pools, January 2010
- Nearly three in ten frequent visitors still pay as they go
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- Figure 46: Attitudes towards public leisure centres and/or swimming pools by frequency of visiting a public leisure centre and/or swimming pool during the past 12 months, January 2010
- Improvements across the board?
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- Figure 47: Attitudes towards public leisure centres and/or swimming pools by most popular attitudes towards public leisure centres and/or swimming pools, January 2010
- Figure 48: Attitudes towards public leisure centres and/or swimming pools by next most popular attitudes towards public leisure centres and/or swimming pools, January 2010
- Swimmers agree pools are often overcrowded
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- Figure 49: Attitudes towards public leisure centres and/or swimming pools, by most popular activities done at a public leisure centre and/or swimming pool, January 2010
- Figure 50: Attitudes towards public leisure centres and/or swimming pools, by next most popular activities done at a public leisure centre and/or swimming pool, January 2010
What Activities Do People Do At Leisure Centres and Swimming Pools?
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- Key points
- More than half of users visit the gym/health club
- Group swimming most popular other activity
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- Figure 51: Activities* done at a public leisure centre and/or swimming pool, January 2010
Why Don't People Use Leisure Centres and Swimming Pools?
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- Key points
- Apathy is centres’ biggest obstacle to overcome
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- Figure 52: Reasons for not visiting public leisure centre and/or swimming pool, January 2010
What Activities Might Non-Users Do At Leisure Centres and Swimming Pools?
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- Key points
- Swimming and classes most appealing to non-users
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- Figure 53: Activities people who do not visit a public leisure centre and/or swimming pool are interested in doing, January 2010
- Apathetic most likely to be attracted by swimming
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- Figure 54: Activities people who do not visit a public leisure centre and/or swimming pool are interested in doing, by most popular reasons for not visiting public leisure centre and/or swimming pool, January 2010
- Figure 55: Activities people who do not visit a public leisure centre and/or swimming pool are interested in doing, by next most popular reasons for not visiting public leisure centre and/or swimming pool, January 2010
- Most interested in a range of activities
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- Figure 56: Activities people who do not visit a public leisure centre and/or swimming pool are interested in doing, by most popular activities, January 2010
- Figure 57: Activities people who do not visit a public leisure centre and/or swimming pool are interested in doing, by next most popular activities, January 2010
Targeting Opportunities
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- Key points
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- Figure 58: Leisure centre non-user target groups, january 2010
- The Outdoor Exercisers
- The Indoor Exercisers
- The Deterred
- The Apathetic
- The Disenfranchised
- Outdoor Exercisers favour solo swimming
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- Figure 59: Activities people who do not visit a public leisure centre and/or swimming pool are interested in doing by target groups, January 2010
Appendix – How Often Do People Visit?
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- Figure 60: Frequency of visiting a public leisure centre and/or swimming pool during the past 12 months, by demographics, January 2010
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Appendix – What Are People's Attitudes Towards Leisure Centres and Swimming Pools?
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- Figure 61: Most popular attitudes towards public leisure centres and/or swimming pools, by demographics, January 2010
- Figure 62: Next most popular attitudes towards public leisure centres and/or swimming pools, by demographics, January 2010 (continued)
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Appendix – What Activities Do People Do At Leisure Centres and Swimming Pools?
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- Figure 63: Usage of gym or health club in a leisure centre, by demographics, 2009
- Figure 64: Most popular activities done at a public leisure centre and/or swimming pool, by demographics, January 2010
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- Figure 65: Next most popular activities done at a public leisure centre and/or swimming pool, by demographics, January 2010 (continued)
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Appendix – Why Don't People Use Leisure Centres and Swimming Pools?
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- Figure 66: Most popular reasons for not visiting public leisure centre and/or swimming pool, by demographics, January 2010
- Figure 67: Next most popular reasons for not visiting public leisure centre and/or swimming pool, by demographics, January 2010 (continued)
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Appendix – What Activities Might Non-Users Do At Leisure Centres and Swimming Pools?
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- Figure 68: Most popular activities people who do not visit a public leisure centre and/or swimming pool are interested in doing, by demographics, January 2010
- Figure 69: Next most popular activities people who do not visit a public leisure centre and/or swimming pool are interested in doing, by demographics, January 2010 (continued)
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Appendix – Targeting Opportunities
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- Figure 70: Reasons for not visiting public leisure centre and/or swimming pool, by target groups, January 2010
- Figure 71: Target groups, by demographics, January 2010
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