Casual Dining - US - October 2010
Casual Dining - US - October 2010

The casual dining segment has emerged as the poster child for recession-era restaurant industry woes, with the symptoms of declining customer counts and check averages, sales slumps and unit hemorrhaging, and even bankruptcies.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performances
Menu Insights Analysis: The Casual Dining Menu
Menu Insights Analysis: Marketing the Casual Dining Menu
Menu Insights Analysis: The Beverage Menu
Menu Insights Analysis: The Kids’ Menu

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Casual Dining Restaurant Usage and Usage Frequency
Changes in Casual Dining Usage
Casual Dining Selection Factors
What Consumers Would Like To See More Of
Attitudes Towards Casual Dining Experience
Attitudes Towards Casual Dining Menu
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Company Profile: Chili’s
Company Profile: Applebee’s
Company Profile: Outback Steakhouse
Company Profile: Olive Garden
Company Profile: Red Lobster
Company Profile: P.F. Chang’s
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations