Mobile Phones and Networks - Re-igniting The Replacement Cycle - UK - January 2010
Mobile Phones and Networks - Re-igniting The Replacement Cycle - UK - January 2010
Mintel’s research shows that contracts are still the main way people are getting a new mobile handset. But will the rising popularity of SIM only deals mean this will always be the case?
Older respondents are most likely to opt for basic, pay as you go handsets (68% of over 55’s). What strategies could retailers take to make more expensive smartphone contracts appeal to this group?
Respondents are ...
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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market in Brief

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Network Market Share
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Contract vs. Pay As You Go
Handset Users by Brand
What do Buyers Look for in a New Handset?

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Contract vs. Pay As You Go
Appendix – Handset Users by Brand
Appendix – What do Buyers Look for in a New Handset?