Mintel’s research shows that contracts are still the main way people are getting a new mobile handset. But will the rising popularity of SIM only deals mean this will always be the case?
Older respondents are most likely to opt for basic, pay as you go handsets (68% of over 55’s). What strategies could retailers take to make more expensive smartphone contracts appeal to this group?
Respondents are ...
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Contract vs. Pay As You Go
Handset Users by Brand
What do Buyers Look for in a New Handset?
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Appendix – Contract vs. Pay As You Go
Appendix – Handset Users by Brand
Appendix – What do Buyers Look for in a New Handset?