Table of Contents
Issues in the Market
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- Main issues
- Definitions
- Abbreviations
Future Opportunities
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- Appealing to less confident TV buyers
- TVs: The home hub of the future
- Can televisions bring a sense of the authentic?
Market in Brief
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- Growing ownership and interest in HD-Ready TV’s
- The impact of the recession
- The threat from own-label
- TV buyer attitudes to the recession
Internal Market Environment
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- Key points
- Usage of HD Ready TV sets increase
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- Figure 1: Adults that have a HD Ready TV set at home, July-07-July-09
- Falling average prices
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- Figure 2: Typical retail prices for small and large TV sets, 2004-09
- Digital switchover
- Increased affordability of HD services
- Blu-ray adds value, but has yet to have a definitive impact
Broader Market Environment
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- Key points
- Rising ABs provide an opportunity for premium TV brands
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- Figure 3: Forecast adult population trends, by socio-economic group, 2004-14
- Stagnating personal disposable incomes
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- Figure 4: Trends in personal disposable income and consumer expenditure, 2004-14
- An aging population
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- Figure 5: Trends in the age structure of the UK population, by gender, 2004-14
Competitive Context
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- Key points
- Growth in watching the PC screen
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- Figure 6: Broadband penetration and connection speeds, 2007-08
- Figure 7: Usage of on-demand channels via the home PC, 2008 and 2009
- Popularity of user-generated content
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- Figure 8: Top ten online video viewing properties ranked, by total UK unique visitors*, 2008 and 2009
- Impact of online video in the long term
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- 3D visuals
- Blu-ray also goes 3D
- OLED goes mass market
- Roll-up televisions
- Holographic TV
Market Size and Forecast
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- Key points
- Market values to improve from 2010 onwards
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- Figure 9: Total market size and forecast for UK retail sales of TV sets (small and large screens), by volume and value, 2004-14
- Larger screens set for a better long-term future
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- Figure 10: Market size and forecast for UK retail sales of TV sets, by volume, 2004-14
- Figure 11: Market size and Forecast for UK retail sales of TV sets, by value, at current prices, 2004-14
Segment Performance
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- Key points
- LCD technology dominates the small screen
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- Figure 12: UK volume retail sales of TV sets, by screen type, 2007-09
- LCD versus plasma: Which is better for the big screen?
- Plasmas: The TV equivalent of the vinyl record?
- 19” the new starting point for buyers
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- Figure 13: UK volume retail sales of TV sets, by screen size, 2007-09
- 43”+ grows, but for how long?
Market Share
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- Key points
- The march of own-label TVs
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- Figure 14: Market share of UK TV brands, 2005-09
- Biggest threat to weaker players in the sector
Companies and Products
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- Manufacturers and brands
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- Figure 15: Leading companies in the television market and their brands
- LG Electronics
- Panasonic
- Samsung Consumer Electronics
- Sony
- Toshiba
Brand Communication and Promotion
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- Key points
- How can brands stick out from the crowd?
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- Figure 16: Spend in the TV set and satellite TV sector, by advertiser, January 2006-December 2008
- Engaging via user-generated content
- Increasing focus on innovative marketing techniques
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- Figure 17: Spend in the TV set and satellite TV sector, by channel, January 2006-December 2008
Channels to Market
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- Key points
- Internet continues to gain share
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- Figure 18: Percentage shares of the UK television market, by retailer type, 2004-09
- Department stores maintain their position
- Electrical multiples struggle against supermarkets
Brand Elements
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- Key points
- Brand map
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- Figure 19: Attitudes towards and usage of television brands, May 2009
- Brand qualities of television brands
- Sony is superior
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- Figure 20: Personalities of various television brands, May 2009
- Experience of television brands
- Samsung success appears relatively recent
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- Figure 21: Consumer usage of various television brands, May 2009
- Brand intentions for television brands
- Panasonic, JVC and Toshiba most likely to be considered
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- Figure 22: Consideration of various television brands, May 2009
- Brand satisfaction for television brands
- Excellent ratings consistent with market leadership
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- Figure 23: Satisfaction with various television brands, May 2009
- Brand commitment to television brands
- Samsung generates more loyalty than Panasonic
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- Figure 24: Commitment to various television brands, May 2009
- Sony
- What the consumer thinks
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- Figure 25: Attitudes towards the Sony brand, May 2009
- Samsung
- What the consumer thinks
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- Figure 26: Attitudes towards the Samsung brand, May 2009
- LG
- What the consumer thinks
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- Figure 27: Attitudes towards the LG brand, May 2009
- Alba
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- Figure 28: Attitudes towards the Alba brand, May 2009
Type of TV Bought
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- Key points
- LCD takes advantage of its smaller size
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- Figure 29: Type of TV bought, by room, March 2009
- Who buys for which room?
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- Figure 30: TV in different rooms, by gender and age, March 2009
- Plasma – is it the preserve of the wealthy?
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- Figure 31: Type of TV bought for all rooms, by gender, age and socio-economic group, March 2009
Routes to Purchasing a Television
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- Key points
- Physical retailers dominate
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- Figure 32: Ways in which last TV was bought, March 2009
- Drivers to physical store environments
Impact of the Recession on TV Buying
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- Key points
- Few respondents put off over affordability issues
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- Figure 33: Impact of current economic environment on buying a new TV, March 2009
- Everything’s for sale
- Getting the best TV without compromise
- The impact of more time spent at home
- Compromising on brand, not on functionality
What Consumers Look for in a New Television
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- Key points
- Who is most concerned about branding?
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- Figure 34: Important considerations in buying a TV, March 2009
- Differences by gender
- Age differentials
- What next for premium television brands?
Motivations for Buying a New TV
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- Key points
- Low impact of heavy discounting
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- Figure 35: Main reasons for buying a TV, March 2009
- Males focused on screen size and picture quality
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- Figure 36: Main reasons for buying a TV, by gender, March 2009
Appendix – Type of TV Bought
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- Figure 37: Type of TV bought for all rooms, by demographics, March 2009
- Figure 38: TV in different rooms, by demographics, March 2009
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Appendix – Routes to Purchasing a Television
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- Figure 39: The ways in which last TV was bought, by demographics, March 2009
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Appendix – Impact of the Recession on TV Buying
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- Figure 40: Impact of current economic environment in buying a new TV, by demographics, March 2009
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Appendix – What Consumers Look for in a New Television
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- Figure 41: Important considerations in buying a TV, by demographics, March 2009
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- Figure 42: Important considerations in buying a TV, by demographics, March 2009
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- Figure 43: Further important considerations in buying a TV, by demographics, March 2009
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- Figure 44: Further important considerations in buying a TV, by demographics, March 2009
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Appendix – Motivations for Buying a New TV
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- Figure 45: Most popular reasons for buying a new TV, by detailed demographics, March 2009
- Figure 46: Next most popular reasons for buying a new TV, by detailed demographics, March 2009
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