Table of Contents
Issues in the Market
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- Definition
- Abbreviations
Future Opportunities
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- Is the physical product still the least stressful?
- This can be expressed through the Inspire trend Stress Society
- Implications for music and video downloading
- Renting films will continue to grow in demand over 2009
- This can be best expressed through the Inspire trend Hire Hire
- Implications for online film rental
Market in Brief
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- General themes
- Retail sales
- Specialists suffer in the downturn
- Lowdown on downloading
- Tangible ownership
Internal Market Environment
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- Key points
- More ways of playing music and video than ever
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- Figure 1: Device usage summary, July and October 2008
- Increasing ways of finding new music and video
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- Figure 2: Activities conducted on a social networking website, July 2008
- High-definition video gains momentum
Broader Market Environment
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- Key points
- Broadband Britain
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- Figure 3: UK broadband penetration, 2004-08
- Rising number of one-person households
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- Figure 4: UK household sizes, 2003-13
- An ageing population
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- Figure 5: Trends in the age structure of the UK population, by gender, 2003-13
Who’s Innovating?
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- Spectrum is green
- Intelligent recommendation and personalisation
- More than one dimension
- Not just a game
Market Size and Forecast
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- Key points
- Music revenues hit hardest in 2009
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- Figure 6: Physical pre-recorded music market*, at current and constant 2003 prices, 2003-13
- Music model completely changing
- Similar trends to be seen in the DVD market
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- Figure 7: Pre-recorded video and DVD market, at current and constant 2003 prices, 2003-13
- Downloads to account for a quarter of revenues by 2013
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- Figure 8: Forecast of the pre-recorded music market, by physical and downloads, at current prices, 2003-13
- Factors used in the forecast
Segment Performance
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- Key points
- Sales continue switch toward the web
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- Figure 9: Pre-recorded music market sales and percentage share, by distribution channel, 2007-09
- Figure 10: Pre-recorded music market sales, by music format, 2004-09
- Video specialists having the toughest time
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- Figure 11: Pre-recorded video market sales and percentage share, by distribution channel, 2007-09
- DVD still dominates as a format
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- Figure 12: Pre-recorded video market sales, by format, 2007-09
Music Market Share
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- Key points
- HMV bucks the trend
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- Figure 13: Third-party provider market share, by units sold, 2006 and 2007
- Less choice on the high street – more online
- Can supermarkets continue making a loss in the crunch?
Companies and Products
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- Key points
- Amazon.co.uk
- HMV
- Indiestore
- iTunes
- Play.com
- Zavvi
- 7digital
Music and Video Download Activities
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- Key points
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- Figure 14: How consumers obtain new music and video content, October 2008
- Actual CDs and DVDs are still popular across the board
- Music downloads will continue to win out over film
- Music specialists suffering as a result
- Illegal download a huge factor
- Who is downloading music legally?
- Streaming could be more profitable in the long run
- Renting video takes precedence over downloads
Where Are Music Downloads Consumed?
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- Key points
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- Figure 15: How internet users listen to music downloads, October 2008
- PC still significant in the portable world
- Mobile: Side-loaded, not downloaded
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- Figure 16: Leading digital devices used to play music, by age, October 2008
- CDs remain a factor whilst some devices lose out
Where Are Film Downloads Consumed?
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- Key points
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- Figure 17: How internet users watch film downloads, October 2008
CDs Versus Music Downloads
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- Key points
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- Figure 18: Attitudes towards music downloads and CDs, October 2008
- Age plays a major part in determining attitudes
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- Figure 19: Selected attitudes towards music downloads, by gender and age, October 2008
- Cheap and cheerful…
- But quality is an issue for some
- Downloads: Low feelings of security compared to CDs
- Downloads and CDs: Just as convenient to buy
- Affecting the enjoyment levels
DVDs Versus Film Downloads
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- Key points
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- Figure 20: Attitudes towards film downloads and DVDs, October 2008
- Still mainly the preserve of the young
- Picture quality and usability key issues
Factors Motivating Consumers to Download More
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- Key points
- Illegal downloads
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- Figure 21: Factors that would encourage internet users to download more film, October 2008
- Promoting film downloads
- Usability issues
Appendix – Music and Video Download Activities
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- Ever done
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- Figure 22: How consumers obtain new music and video content (ever done – in the last 12 months and beyond), by detailed demographics, October 2008
- Figure 23: How consumers obtain new music and video content (ever done – in the last 12 months and beyond), by detailed demographics, October 2008
- In the last 12 months
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- Figure 24: How consumers obtain new music and video content (in the last 12 months), by detailed demographics, October 2008
- Figure 25: How consumers obtain new music and video content (in the last 12 months), by detailed demographics, October 2008
- Longer than 12 months ago
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- Figure 26: How consumers obtain new music and video content (longer than 12 months ago), by detailed demographics, October 2008
- Figure 27: How consumers obtain new music and video content (longer than 12 months ago), by detailed demographics, October 2008
Appendix – Where Are Music Downloads Consumed?
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- Figure 28: How internet users consume music they have downloaded, by detailed demographics, October 2008
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Appendix – Where Are Film Downloads Consumed?
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- Figure 29: How internet users consume film they have downloaded, by detailed demographics, October 2008
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Appendix – CDs Versus Music Downloads
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- Figure 30: Attitudes towards music downloads, by detailed demographics, October 2008
- Figure 31: Attitudes towards music downloads, by detailed demographics, October 2008
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- Figure 32: Attitudes towards music CDs, by detailed demographics, October 2008
- Figure 33: Attitudes towards music CDs, by detailed demographics, October 2008
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Appendix – DVDs Versus Film Downloads
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- Figure 34: Attitudes towards movie downloads, by detailed demographics, October 2008
- Figure 35: Attitudes towards movie downloads, by detailed demographics, October 2008
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- Figure 36: Attitudes towards movie DVDs, by detailed demographics, October 2008
- Figure 37: Attitudes towards movie DVDs, by detailed demographics, October 2008
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Appendix – Factors Motivating Consumers to Download More
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- Figure 38: Factors that would encourage internet users to download more music, by detailed demographics, October 2008
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- Figure 39: Factors that would encourage internet users to download more music, by detailed demographics, October 2008
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- Figure 40: Factors that would encourage internet users to download more film, by detailed demographics, October 2008
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- Figure 41: Factors that would encourage internet users to download more film, by detailed demographics, October 2008
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