The UK market for women’s magazines has been showing accelerated growth following a period of consistent decline up until 2000. Mintel estimates that in 2004 sales will be 13% higher than in 1999, with 9% of that growth achieved since 2002. This report reviews the main changes to occur in the market since Mintel’s last report in October 2002, and considers how best publishers can consolidate their current sales performance, and what opportunities there might be to achieve still further volume growth.

Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the market and its prospects, investigating its drivers, segmentation, supply structure, distribution, advertising spend and sales forecasts.

Mintel’s findings offer you a unique way of understanding consumer trends, readership patterns and attitudes to women’s magazines, enabling you to tailor your marketing to real demand, both tactically and strategically. Use Mintel’s research to avoid market pitfalls, discover sector opportunities, identify growth potential and achieve the best possible results.