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INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
With the recession in full swing, the casual dining sector has suffered across the board. Strategy has turned sharply from expanding capacity to stealing share from competitors. Unit counts for leading chains are on the downswing. In this report, Mintel examines the impact of recession on casual dining chains and how they are trying to stem further sales decline.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Contemporary American
Segment Performance—Italian
Segment Performance—Steakhouse
Segment Performance—Seafood
Segment Performance—Ethnic
Market Drivers
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Restaurant Brand Qualities
Casual Restaurant Usage
Casual Restaurant Usage—Impact of Race and Hispanic Origin
Casual Restaurant Usage and Kids
Casual Restaurant Decision Influencers
Casual Restaurants: Reasons Consumers Choose Them
Casual Restaurants: Usage by Daypart
Casual Restaurants: Pickup and Delivery
Cluster Analysis
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Restaurant Analysis: Applebee’s
Restaurant Analysis: Chili’s
Restaurant Analysis: Outback Steakhouse
Restaurant Analysis: Olive Garden
Restaurant Analysis: Red Lobster
Restaurant Analysis: P.F. Chang’s China Bistro
Menu Analysis: Applebee’s
Advertising and Promotion
Innovations and Innovators
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other consumer tables
Appendix: Trade Associations
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