This report examines the market for "store-bought" cakes and pies, primarily those sold through the bakery aisle of supermarkets, mass merchandisers and drug stores. Among the topics included in this report are:
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Insights and Opportunities
Fast Forward Trends
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Overall Segment Performance
Segment Performance—Cupcakes and Brownies
Segment Performance—Shelf-stable Cakes and Pies
Segment Performance—Cheesecakes
Segment Performance—Refrigerated Cakes and Pies
Retail Channels
Retail Channels—Supermarkets
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies and Brand Share
Brand Share—Cupcakes and Brownies
Brand Share—Shelf-stable Cakes and Pies
Brand Share—Refrigerated Cheesecakes
Brand Share—Refrigerated Cakes and Pies
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
Other
Scopes and Themes
ISB Sales
Types of Baked Goods Eaten
Frequency of Eating Cakes or Pies
Purchase Venues for RTE Baked Goods
“Customizing” RTE Baked Goods
Attributes for Children’s RTE Baked Goods
Attitudes and Opinions about Health and Nutrition
Attitudes and Opinions about RTE Baked Goods
Reaction to the “100-calorie Pack”
10th November 2009
In recent years innovation of chocolate cake came through either flourless or molten varieties. But now there is red velvet.
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The size of the cakes and pies market and how the various diet trends have affected market growth over the past six years 
