Kids' Snacking - US - March 2008
Kids' Snacking - US - March 2008

This report explores the realm of kids’ snacks, creating an extensive analysis beyond what kids are snacking on. Mintel discusses insight and opportunities in the market in the context of what makes snacks appealing to kids and parents. Opportunities are also revealed by studying the different approaches suppliers and brands take to reach their core users.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Factors

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations

Other

All Kids Snack
Foods Eaten as Snacks
Healthy Snacks
Savory Snacks
Salty Snacks
Sweet Snacks
What Makes Snacks Fun
Innovations in the Natural Channel/SPINS
Frequency of Snacking
When Snacks are Eaten
Attitudes and Behavior
Choosing Snacks for Kids (and Yourself)
The Changing School Vending Machine