Table of Contents
Introduction
Data Sources
Definitions of Spa Tourism
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- ISPA definitions
- Glossary
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- Figure 1: Glossary of common spa treatments and terms
The Development of Spa Tourism
Market Drivers
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- The ageing populace in the developed world
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- Figure 2: Population in less and more developed countries, by age, 2007, 2020 and 2050
- Increasing health consciousness and the move from passive to active health measures
- Stress in a technocratic world
- Growing traveller sophistication
Key Trends and Opportunities
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- Market size and value
- North America
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- Figure 3: Key market indicators of the US and Canada spa market, 1999, 2003 and 2005
- Asia-Pacific
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- Figure 4: Number of spas in selected Asia-Pacific destinations, 2006
- Europe
- Market and product segmentation
- Upping the ante on male spas
- Spas for teenagers
- Mother and baby
- Baby boomers making room for Generation X-ers at spas
- Investing in a new lifestyle: spa residential communities
- Treatments: tapping into secrets of the past
- Fusion products
- Spas and spirituality
- Green and ethical practices: key factors in spa holiday decision-making
- Spas in the virtual world
- Europe: changing perceptions – from ‘Kur’ to ‘Spa’
- Medispas: medical and complementary therapies in the spa
Spa Tourism in Selected Countries
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- Asia-Pacific
- Australia: Victoria
- Overview
- Market characteristics
- Demographic profile of domestic spa visitors and travellers
- Thailand
- Overview
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- Figure 5: Number of spa visits, by spa type, 2005
- Figure 6: Certified spa operators in Thailand, by type and geographic area, July 2005
- Europe
- UK
- Overview
- Market characteristics
- North America: US and Canada
- Overview
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- Figure 7: Spa revenues in the US, by spa type, 2004 and 2006
- Market characteristics
- Demographic profile of spa travellers and spa-goers
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- Figure 8: Demographic differences between spa-goers who visit spas whilst travelling and those who do not, by gender, age, education and annual household income, 2006
- Spa consumer types
- Spa holiday planning
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- Figure 9: Type of information sources used by spa travellers to plan spa holidays during the past two years, by consumer segment, 2006*
- Spa holiday destinations
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- Figure 10: Destination of US spa-goers on a spa holiday, by origin, 2006
- Figure 11: Destination of Canadian spa-goers on a spa holiday, by origin, 2006
- Spa treatments and services
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- Figure 12: Type of spa services sought/preferred by US and Canadian spa travellers while on holiday, 2006*
- Spa holiday seasonality
Key Market Players and Innovators
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- Cruise ship spas
- Steiner Leisure
- Day spas
- Bliss
- Sanctuary Spas
- Destination spas
- Canyon Ranch
- Champneys Health Resorts
- Hotel and resort spas
- Banyan Tree Holdings Limited
- Six Senses Resorts & Spas
- Industry insight
- Q: What are your most popular treatments?
- Q: What have been the most notable or significant trends permeating the spa market in the last two years and what impact have they had on your business strategy?
- Q: What are your current expansion plans?
- Q: Who are your main competitors?
- Q: Where do you think the main driver of growth in the global spa industry is – Asia, Europe or the Americas?
- Specialist tour operators
- Erna Low Body & Soul Holidays
- Thermalia Travel
What Next?
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