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Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
British women’s relationship with fashion and sizing continues to become steadily more schizophrenic. As obsession with celebrities and what they wear pushes them towards the size zero ideal (UK size 4), in the real world the average woman’s figure is a size 16 and heading upwards.
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OverviewOverview
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ConsumerConsumer
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The Consumer – Where They Shop
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DataData
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Appendix
Appendix: Where They Buy Clothes for Themselves
Appendix: What Clothes Sizes They Buy
Appendix: What They Think of Shopping for Clothes
Appendix – Consumer Typologies
Other
Industry Insights
The Consumer – What Clothes Sizes They Buy
The Consumer – What They Think of Shopping for Clothes
Retailer Advertising and Promotion
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