Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Snapshot of the market
- Why the market is growing
- 7-Eleven re-inventing itself
- Exxon Mobil innovates
- Building consumer loyalty and brand equity
- What respondents think about convenience stores
- Looking ahead
- Insights and recommendations
- Future and forecast
- Consolidation of services and competition
Market Drivers
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- Urban sprawl and longer commuting times increase sales
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- Figure 1: Commutes times in the U.S., 1990 and 2000
- Price-sensitivity to gasoline
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- Figure 2: Average annual crude oil pricing, 2002-06
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- Figure 3: Graph: Average annual crude oil pricing, 2002-06
- The cross-selling cycle: gas, coffee and food item
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- Figure 4: Items purchased with coffee at convenience stores, 2004
- An aging population
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- Figure 5: Population, by age, 2002-12
- Population diversifies, Hispanics leave largest impact
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- Figure 6: Population, by race and Hispanic origin, 2002-12
Market Size and Trends
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- Market size
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- Figure 7: Size of convenience store market, 2000-06
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- Figure 8: Growth in the number of convenience stores, 2000-05
- Market trends—expanding food choice
- Credit cards cut into profits
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- Figure 9: Credit card fees and profits at convenience stores, 2003-05
Market Segmentation
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- Sales of petroleum
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- Figure 10: Sales of petroleum at convenience stores, 2000-05
- Sales of consumer goods
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- Figure 11: Sales of foodservice items, 2000-05
- Top convenience store items in 2005
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- Figure 12: Top 10 consumer goods at convenience stores, 2005
Retail Trends
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- Co-branding with fast food chains
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- Figure 13: Branded fast food restaurants in convenience stores, 2004
- Capitalizing on the organic movement
- Technological innovation to improve the bottom line
Supply Structure
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- Overview
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- Figure 14: Top-selling convenience stores, 2005
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- Figure 15: Number of convenience stores owned and franchised by the top five chains, 2005
- Company profiles
- 7-Eleven
- BP North American
- Shell Oil
- Exxon Mobil
- Chevron
- Wawa
- The Pantry, Inc.
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- Figure 16: Locations of Pantry stores, 2006
- Casey’s General Stores
Advertising and Promotion
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- Introduction
- 7-Eleven’s Got Game
- Exxon Mobil goes for the end zone
- Chevron goes for the gold
- Wawa turns to promotions and charities
- Other promotional tactics
The Consumer
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- Introduction
- Summary
- Who visits convenience stores
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- Figure 17: Frequency of convenience store visits, by gender, March 2007
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- Figure 18: Frequency of convenience store visits, by age, March 2007
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- Figure 19: Frequency of convenience store visits, by Hispanic origin, March 2007
- Attitudes toward convenience stores
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- Figure 20: Attitudes toward convenience stores, by gender, March 2007
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- Figure 21: Attitudes toward convenience stores, by Hispanic origin, March 2007
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- Figure 22: Attitudes toward convenience stores, by household income, March 2007
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- Figure 23: Attitudes toward convenience stores, by employment status, March 2007
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- Figure 24: Attitudes toward convenience stores, by number of children under 18, March 2007
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- Figure 25: Attitudes toward convenience stores, by age, March 2007
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- Figure 26: Attitudes toward convenience stores, by race, March 2007
- Food and drink purchases at convenience stores
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- Figure 27: Food and drink purchases at convenience stores, by race and Hispanic origin, March 2007
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- Figure 28: Food and drink purchases at convenience stores, by gender, March 2007
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- Figure 29: Food and drink purchases at convenience stores, by household size and number of children, March 2007
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- Figure 30: Food and drink purchases at convenience stores, by marital status, March 2007
- Liquor purchase at convenience stores
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- Figure 31: Hard liquor and beer/wine purchases at convenience stores, by gender, March 2007
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- Figure 32: Hard liquor and beer/wine purchases at convenience stores, by Hispanic origin, March 2007
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- Figure 33: Beer/wine purchases at convenience stores, by marital status, March 2007
- Shopping habits at convenience stores
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- Figure 34: Average amount spent per convenience store visit, by race and Hispanic origin, March 2007
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- Figure 35: Average amount spent per convenience store visit, by number of children, March 2007
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- Figure 36: Items purchased at convenience stores, by race and Hispanic origin, March 2007
- Use of ATM machines at convenience stores
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- Figure 37: Average number of times per week money is withdrawn from an ATM at a convenience store, by number of children, March 2007
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- Figure 38: Average number of times per week money is withdrawn from an ATM at a convenience store, by Hispanic origin, March 2007
- Where they shop
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- Figure 39: Convenience stores shopped at, by race and Hispanic origin, March 2007
Future and Forecast
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- Future trends
- The rising price of gas and the consumer price ceiling
- A transformation at hand
- Competition from new sources
- The British Invasion
- Market forecast
- Convenience store market
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- Figure 40: Forecast of total U.S. convenience store market, at current and constant prices, 2005-10
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- Figure 41: Forecast of convenience store market, at current and constant prices, 2005-10
- Forecast factors
Appendix: Trade Associations
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- National Association of Convenience Stores
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