Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Casino industry expansion grows market
- Customers retain power in determining growth
- International markets lead to new growth opportunities
- Gulf Coast hurricanes affect Southern market
- Television renews gaming popularity among youth
- Visiting a casino is one of America’s most popular forms of leisure and entertainment
- Who visits casinos
- Who does not visit casinos
- Amount spent
- Type of gambling activities engaged in, attitudes towards gambling, and what would make you visit more often
- Online gambling on the rise
- Consolidation at the top of the industry, but competition still strong
- Future trends and forecast
Market Drivers
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- Introduction
- Internet penetration
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- Figure 1: U.S. broadband household projections, 2000-10
- Penetration of PCs gives gaming access to under-21s
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- Figure 2: Household ownership of personal computers, 2001-05
- Aging population is good for the industry
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- Figure 3: Population by age, 2002-12
Market Size and Trends
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- Figure 4: Total U.S. casino and casino-style gambling revenue, at current and constant prices, 2001-06
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Market Segmentation
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- Figure 5: Casino revenue by type of gaming facility, 2004 and 2006
- Commercial casinos
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- Figure 6: Commercial casino revenue, at current and constant prices, 2001-06
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- Figure 7: U.S. commercial casino participant states, by region, December 2005
- Figure 8: Top 20 U.S. casino markets by annual revenue, 2005
- Tribal casinos
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- Figure 9: Tribal casino revenue, at current and constant prices, 2001-06
- Online casinos
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- Figure 10: Online casino revenue, at current and constant prices, 2001-06
- Racetrack casinos (racinos)
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- Figure 11: Racetrack casino revenue, at current and constant prices, 2001-06
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- Figure 12: Number of racetrack casinos and year of legalization, by state, December 2005
- Card rooms
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- Figure 13: Card room revenue, at current and constant prices, 2001-06
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Geographic Distribution
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- Geographic locations
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- Figure 14: States that participate in casino gambling, December 2005
- Top casino market areas
- Las Vegas
- Atlantic City
- Gulf Coast & Mississippi River
- Chicagoland
Supply Structure
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- Introduction
- Consolidation narrows the market
- International appeal
- Katrina creates boom
- Continued reinvention
- Companies and brands
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- Figure 15: Top U.S. casino operator revenue, 2004 and 2006
- Supplier profiles
- Harrah’s Entertainment, Inc.
- MGM Mirage
- Boyd Gaming Corp.
- Trump Entertainment Resorts, Inc.
- Isle of Capri Casinos, Inc.
- Foxwoods Resort Casino
- Mohegan Sun Resort and Casino
- Penn National Gaming, Inc.
- Station Casinos, Inc.
- Aztar Corporation
- Ameristar Casinos, Inc.
- Other company profiles
Advertising and Promotion
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- Overview of industry practices
- Comps and the casino industry
- Destination: entertainment
- Literature and the slots
- NASCAR and Vegas
- Edgier image targets younger gamblers
- Targeting Hispanics
- Company advertising profiles
- Harrah’s Entertainment
- MGM Mirage
- Penn National Gaming, Inc.
- Boyd Gaming Corp.
- Foxwoods Casino
- Mohegan Sun and Resort Casino
- Trump Entertainment Resorts, Inc.
- Isle of Capri Casinos, Inc.
- Station Casinos, Inc.
- Aztar Corp.
- Ameristar Casinos, Inc.
The Consumer
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- Introduction
- Summary
- Who visits casinos
- Who does not visit casinos
- Frequency of visiting
- Amount spent
- Type of gambling activities engaged in, attitudes towards gambling, and what would make you visit more often
- Casino visitors
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- Figure 16: Visited a casino in the past year, by gender, May 2005-June 2006
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- Figure 17: Visited a casino in the past year, by age, May 2005-June 2006
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- Figure 18: Visited a casino in the past year, by income, May 2005-June 2006
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- Figure 19: Visited a casino in the past year, by presence of children, May 2005-June 2006
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- Figure 20: Visited a casino in the past year, by region, May 2005-June 2006
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- Figure 21: Visited a casino in the past year, by Hispanic heritage and nativity, May 2005-June 2006
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- Figure 22: Visited a casino in the past year, by cohort, May 2005-June 2006
- Where do you go to gamble
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- Figure 23: Visited a casino in the past year, by race/ethnicity, May 2005-June 2006
- Number of casino visits in the past year
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- Figure 24: Number of casino visits in the past year, by gender, May 2005-June 2006
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- Figure 25: Number of casino visits in the past year, by age, May 2005-June 2006
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- Figure 26: Number of casino visits in the past year, by income, May 2005-June 2006
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- Figure 27: Number of casino visits in the past year, by race/ethnicity, May 2005-June 2006
- Types of casinos visited
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- Figure 28: Types of casinos visited in the past year, by gender, October 2006
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- Figure 29: Types of casinos visited in the past year, by age, October 2006
- Money spent on last casino visit
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- Figure 30: Money spent on last casino visit, by gender, October 2006
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- Figure 31: Money spent on last casino visit, by age, October 2006
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- Figure 32: Money spent on last casino visit, by income, October 2006
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- Figure 33: Money spent on last casino visit, by race/ethnicity, October 2006
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- Figure 34: Money spent on last casino visit, by region, October 2006
- Games played and activities engaged in at casinos
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- Figure 35: Games played at casinos, by gender, October 2006
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- Figure 36: Games played at casinos vs. online casinos, October 2006
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- Figure 37: Other activities engaged in at casinos, by income, October 2006
- Attitudes towards gambling
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- Figure 38: Attitudes towards gambling, by gender, October 2006
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- Figure 39: I would visit casinos more often if..., by age, October 2006
- Why people don’t visit casinos
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- Figure 40: Reasons for not visiting a casino, October 2006
Future and Forecast
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- Future trends
- Digital television promises interactivity
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- Figure 41: Total U.S. manufacturer wholesale sales of DTV sets and displays, at current prices, 2001-05
- Young Hispanics are wireless and already gambling online
- Three U.S. gambling destinations—the boardwalk, the desert—and the Gulf Coast?
- Younger players boost online sector
- Market forecast
- Casino and casino-style gambling
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- Figure 42: Forecast of total U.S. casino and casino-style gambling revenue, at current and constant prices, 2006-11
- Commercial casinos
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- Figure 43: Forecast of U.S. commercial casino revenue, at current and constant prices, 2006-11
- Tribal casinos
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- Figure 44: Forecast of U.S. tribal casino revenue, at current and constant prices, 2006-11
- Online casinos
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- Figure 45: Forecast of U.S. online casino revenue, at current and constant prices, 2006-11
- Racetrack casinos
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- Figure 46: Forecast of U.S. racetrack casino revenue, at current and constant prices, 2006-11
- Card rooms
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- Figure 47: Forecast of U.S. card room revenue, at current and constant prices, 2006-11
- Forecast factors
Appendix: Trade Associations
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