Table of Contents
Introduction and Abbreviations
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- Introduction
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Market nearly flat since 2001
- Demand for pizza is unique and stable
- Highest growth comes from innovative concepts
- Pizza restaurant usage is age and income dependent
- Quality the most important selling point
- Hispanics show higher rates of pizza restaurant usage
- Future growth for upscale pizza
- Limited growth for market as a whole
Market Drivers
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- Pizza: convenient, economical, and social
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- Figure 1: Selected attitudes toward pizza, June 2006
- High gas prices mean lower disposable income
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- Figure 2: Retail gas prices vs. same store sales growth at leading pizza chains, 2005-06
- Consumer confidence and GDP
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- Figure 3: GDP, consumer confidence, pizza sales growth, 2002-05
- Demographics
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- Figure 4: U.S. population, by age, 2000-10
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- Figure 5: U.S. population, by race and Hispanic origin, 2000-10
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- Figure 6: Households with children under age 18 by marital status, and gender of head of household, 2000-05
Market Size and Trends
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- Figure 7: Total U.S. systemwide sales of leading pizza chains, at current and constant prices, 2001-06
- Figure 8: Graph: Total U.S. systemwide sales of leading pizza chains, at current and constant* prices, 2001-06
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Market Segmentation
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- Overview
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- Figure 9: U.S. systemwide sales of leading pizza chains, segmented by restaurant type, 2004 and 2006
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- Figure 10: U.S. systemwide sales of pizza restaurants, segmented by restaurant type, 2006
- Figure 11: Indexed sales through pizza restaurant chains, by restaurant type, 2001-06
- Delivery/carryout
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- Figure 12: Sales U.S. systemwide sales of leading delivery/carryout pizza chains, 2001-06
- Full service
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- Figure 13: U.S. systemwide sales of leading full service pizza restaurant chains, 2001-06
- Quick service
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- Figure 14: U.S. systemwide sales of leading quick service pizza chains, at current and constant prices, 2001-06
Supply Structure
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- Pizza restaurant chains
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- Figure 15: U.S. systemwide sales of leading pizza restaurant chains, 2003 and 2005
- Figure 16: Unit growth of selected pizza restaurant chains, 2003 and 2005
- Pizza Hut
- Domino’s
- Papa John’s
- Little Caesars
- Chuck E. Cheese’s
- California Pizza Kitchen
- CiCi’s
- Sbarro
- Uno Chicago Grill
- Papa Murphy’s
- Round Table
Advertising and Promotion
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- Introduction
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- Figure 17: Media expenditures for selected pizza restaurant chains, 2004-05
- Pizza Hut
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- Figure 18: Pizza Hut Jessica Simpson
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- Figure 19: Pizza Hut Dippin’ Strips
- Figure 20: Pizza Hut Pan Pizza Confessions
- Domino’s Pizza
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- Figure 21: Domino’s NASCAR ad
- Figure 22: Domino’s XLP Pizza
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- Figure 23: Domino’s Super Six Mix
- Papa John’s
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- Figure 24: Papa John’s Sweet Treats
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- Figure 25: Papa John’s King Kong promotion
- Figure 26: Papa John’s Sizzlin’ Fajita pizza
- Other chains
The Consumer
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- Introduction
- Summary
- Usage of pizza restaurants
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- Figure 27: Usage of pizza restaurants, by gender, June 2006
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- Figure 28: Usage of pizza restaurants, by age, June 2006
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- Figure 29: Graph: Usage of pizza restaurants at least once in the last month, by age, June 2006
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- Figure 30: Usage of pizza restaurants, by household income, June 2006
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- Figure 31: Graph: Usage of pizza restaurants at least once in the last month, by household income, June 2006
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- Figure 32: Usage of pizza restaurants, by household size, June 2006
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- Figure 33: Usage of pizza restaurants, by geographic region, June 2006
- Attitudes toward chain size and delivery
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- Figure 34: Attitudes toward chain size and delivery, by age, June 2006
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- Figure 35: Attitudes toward chain size and delivery, by household income, June 2006
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- Figure 36: Graph: Attitudes toward chain size and delivery, by household income, June 2006
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- Figure 37: Attitudes toward chain size and delivery, by geographic region, June 2006
- Reasons a pizza restaurant is preferred
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- Figure 38: Reasons a pizza restaurant is preferred, by gender, June 2006
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- Figure 39: Reasons a pizza restaurant is preferred, by age, June 2006
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- Figure 40: Reasons a pizza restaurant is preferred, by household income, June 2006
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- Figure 41: Reasons a pizza restaurant is preferred, by household size, June 2006
- Popularity of major chains
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- Figure 42: Incidence of visiting leading pizza chains, by age, January-September 2005
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- Figure 43: Incidence of visiting leading pizza chains, major pizza chains, by household size, January-September 2005
- Comparisons of use between teens, kids and adults
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- Figure 44: Incidence of visiting leading pizza chains, adults, teens, kids, January-September 2005
- Attitudes toward pizza
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- Figure 45: Attitudes toward pizza, by gender, June 2006
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- Figure 46: Attitudes toward pizza, by age, June 2006
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- Figure 47: Graph: Attitudes toward pizza, by age, June 2006
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- Figure 48: Attitudes toward pizza, by household size, June 2006
- Attitudes toward pizza and health
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- Figure 49: Attitudes toward pizza and health, by gender, June 2006
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- Figure 50: Attitudes toward pizza and health, by age, June 2006
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- Figure 51: Attitudes toward pizza and health, by household income, June 2006
- Attitudes toward pizza and kids
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- Figure 52: Attitudes toward pizza and kids, by age, June 2006
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- Figure 53: Attitudes toward pizza and kids, by household income, June 2006
- Race/ethnicity
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- Figure 54: Usage of pizza restaurants, by race/ethnicity, June 2006
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- Figure 55: Attitudes toward chain size and delivery, by race/ethnicity, June 2006
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- Figure 56: Incidence of visiting leading pizza chains in past 30 days, by race/ethnicity, January-September 2005
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- Figure 57: Reasons a pizza restaurant is preferred, by race/ethnicity, June 2006
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- Figure 58: Attitudes toward pizza, by race/ethnicity, June 2006
Future and Forecast
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- Future trends
- Fast-casual pizza
- Online ordering
- Pizza vending machines
- Pizza for breakfast
- FDM Pizza
- Carb crazes
- Gaming and video nights
- Driver-friendly pizza products
- Demographic growth
- Market forecast
- Leading pizza chains
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- Figure 59: Forecast of total U.S. systemwide sales of leading pizza chains, at current and constant prices, 2006-11
- Figure 60: Graph: Forecast of total U.S. systemwide sales of leading pizza chains, at current and constant prices, 2006-11
- Leading delivery and carryout pizza chains
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- Figure 61: Forecast of U.S. systemwide sales of leading delivery and carryout pizza chains, at current and constant prices, 2006-11
- Leading full service pizza restaurant chains
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- Figure 62: Forecast of U.S. systemwide sales of leading full service pizza restaurant chains, at current and constant prices, 2006-11
- Leading quick service pizza chains
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- Figure 63: Forecast of U.S. systemwide sales of leading quick service pizza chains, at current and constant prices, 2006-11
- Forecast factors
Appendix: Trade Associations
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