Mintel's report profiles the size of the pasta sauces market, paying particular attention to specific demographics of the market, and the major players within the market - the consumer, wholesalers and retailers. In addition, consumer purchasing decisions are analyzed, as well as the effect the other food sectors have made on the consumer and on the industry as a whole.

This report provides an in-depth look at the pasta sauces market in the U.S. with particular emphasis on the consumer. Original research conducted among consumers examines age, ethnic and economic groups. Potential opportunities for growth within the pasta sauces market are highlighted, as well as a review of current advertising strategy devised to tap perceived business potential.

Mintel's exclusive consumer research will delve into such issues within the pasta sauces marketplace as:

Consumers' attitudes toward pasta sauces and purchasing preferences in terms of location, pricing, and brands and taste.

Which consumers are apt to spend more money on pasta sauces in regards to age, demographics, and income

The future of the pasta sauces marketplace.

This essential profile of the pasta sauces marketplace will examine the growth potential of the market, and consumer attitudes regarding the influence of advertising campaigns, trends, health issues as they apply to pasta sauces and pricing concerns. This report contains US IRI InfoScan data.