CONSUMER CHARTS
Generate charts on consumer behaviour in:
Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
Historically, when it comes to technology, style has always had an effect on function, and adoption of technology by consumers has largely been determined by fashion not just utility.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Insights and Opportunities
Fast Forward Trends
Market in Brief
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Market Size and Forecast
Segment Performance
Distribution
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Elements
Brand Communication and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Handset Users by Brand – Contract Versus PAYG
Appendix: Features Used On A Handset
Appendix: Features Currently Have, But Not Used
Appendix: Which Features Do Mobile Users Want Next?
Appendix: Impact of the Credit Crunch on Mobile Usage
Appendix: Impact of the Credit Crunch on Buying Next Mobile Phone
Other
Contract Versus PAYG
Impact of the Credit Crunch
Handset Users by Brand
Features Used on a Handset
Which Features Do Mobile Users Want Next?
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